Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Breakthrough Broker web community by Realtors for Realtors

New real estate community for brokers

Founded by Colorado Realtors, Nathan Froelich and Eric Sachs, Breakthrough Broker has launched as a comprehensive online resource center for fellow real estate professionals, seeking to solve any problems real estate professionals may face in their careers.

Site visitors can use professionally-designed templates to create customize marketing materials, and the community offers guidebooks filled with best practices, as well as video interviews with industry leaders, with an emphasis on agents collaborating with fellow agents.

As described in the edgy video above, the founders say they saw that the web had a handful of expensive, subscription-based tools for agents, but they envisioned a site that was free for all users, required no registration, and provided high quality content.

“The ah-ha moment really came when we thought, ‘Let’s take advantage of the most exciting business model out there and make this site free for all agents,’” Froelich said. “We love free sites like Facebook, Pandora, and WebMD, and thought our industry needed something similar.”

Advertisement. Scroll to continue reading.

Geocoded = relevant information

BreakthroughBroker is geocoded, meaning that when visitors come to the site, it recognizes their location and offers content that is relevant to that specific market. Site visitors also have the option to view content for other markets by manually submitting a different zip code, a major differentiation from dozens of sites that offer generic and outdated information to brokers.

“We’ve got lots of national content online right now that can help all agents, and we’re also creating local content for Colorado agents,” Sachs said. “We’ll continue to expand our local content throughout 2012 to include as many markets as possible.”

Sachs told AGBeat that the biggest challenge to getting the site launched was obtaining financing. “We came up with some of our own and we were able to find a financing partner after several tries,” adding that it is a “tough economic time to go out and find someone willing to invest in an idea.” Having obtained financing and procured advertising partners, the site is now public and seeks to be a better interactive community than what was available to them as agents.

Advertisement. Scroll to continue reading.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

(FINANCE) An anti-trust lawsuit against major players in the residential real estate industry sheds light on misinformation and misunderstandings about commissions - when you're...

Business Marketing

(MARKETING) Opcity is the Austin startup making big changes to the ways that lead generation happens in real estate.

Business News

(REAL ESTATE NEWS) NAR CEO Dale Stinton is set to retire after his successor is named. Stinton is known for his steady leadership and...


When looking to buy a home, taking the long view is important before making such a huge investment - where are the best places...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.