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Business Cards So Green, They’re Not On Paper!

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Better Than a Business Card

When you go to conferences or you’re meeting someone in passing, trading business cards is fun I mean, have you seen American Psycho? I love business cards- the feel, the design, the weight, the typography, what’s not to love? Well, they kill trees and get lost. Although I’ll still use business cards, I’ll also be checking out two services that allow users to send your business card via text message so they automatically have each others’ info (talk about lead management)!

DropCard- Business Cards over SMS

With DropCard.com, you sign up and put your contact data into DropCard and when you’re out and about, simply send a text to 41411 to your new buddy with the message newbuddy@newbuddysemail.com and a vCard will pop up in their email! What’s cool is that with SMS business card technology, it’s much more in depth than the simple name/email combo of print cards, it can include your networking info (your twitter name, skype handle, blog, Facebook or LinkedIn links are all options you have when creating your profile). This is a great way to build your network and show clients how inventive you are.

Ooh, RmbrME is so Shiny!

New service rmbrMe (“remember me”) calls itself a “socially networked business card” (bzCard) and notes that you could increase leads AND sales by implementing this free service. Your new contact can send their bzCard back to your address book, CRM or Outlook for follow-up and tracking and what’s cool is that because they instantly get your bzCard, they can be checking out your website and social networks right there on the spot! There are great customization options and there are no compatibility issues between different types of cell phones.

Shake Phones, Not Hands

This is perfect for the tech savvy (or the newly tech interested), germaphobes and scatterbrained! Don’t lose track of cards or ask “wait, who was that guy?” because now you have their contact info in your phone and they have all of your impressive information that goes far beyond a business card. Ah, isn’t technology grand?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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10 Comments

10 Comments

  1. Ben Goheen

    October 7, 2008 at 11:11 pm

    Lani you are SOOOO techie tonight. However, I think there may be a certain topic that needs to be heard…

  2. Jeff Bernheisel

    October 7, 2008 at 11:23 pm

    I used dropcard at Connect SF to send people my info. It sure beat carrying around 200 cards on me at all times.

    But, on the flip side, I like to get peoples cards from them so I can write little notes on the back to help me remember who they were or what they were all about.

    I’ll have to check out RmbrME and see how it compares.

    -Jeff

  3. Ricardo Bueno

    October 7, 2008 at 11:24 pm

    Ok Lani, I’m all over this one!

  4. Jason Sandquist

    October 8, 2008 at 6:57 am

    I started using dropcard a couple of months ago and love it, haven’t tried rmbrme yet but will definitely give it a shot. Everyone has a cell phone now but if they don’t want the dropcard, well here’s my american pscyho cool piece of paper then.

    Sometimes a card can get lost, but if your contact info is in their email, they have to look at it one last time and odds are, they will start clicking around on all the different websites that you have links to in the dropcard.

  5. Thomas Johnson

    October 8, 2008 at 7:10 am

    Doesn’t my circa 1998 Palm OS PDA do that right out of the box? Press “beam”.

  6. Danilo Bogdanovic

    October 8, 2008 at 8:50 am

    Thanks for the tips Lani! Another thing to consider is if both your phone and the other person’s phone has an infrared sensor, you can just “beam” your information to each other and it instantly goes into your address book. Many newer phones have an infrared sensor though my Blackberry 8830 does not (ARGH!).

  7. Lani Anglin-Rosales

    October 8, 2008 at 8:58 am

    Beaming is great for cell phones with infrared technology but like Danilo said, you do have to check if a contact’s phone has infrared which stinks if you’re on the phone and saying “no worries, I’ll send you all my contact info right now” without checking their phone type or even being in front of them.

    I have a Treo, I feel the excruciating pain of not being able to read QR Codes… doesn’t mean I won’t print it on the back of a T-shirt for fun! 🙂 I’ll be a secret walking billboard for geeks! OOH, or maybe a QR Code tattoo? Hmm…

  8. Benn Rosales

    October 8, 2008 at 10:03 am

    Thomas, ir is a dead technology, and palm is one of the last of the pile to actually use it. A text message allows your iphone client to recieve your tm even if you’re still using a dinosaur like most agents are.

  9. Thomas Johnson

    October 8, 2008 at 1:27 pm

    Benn: Please tell that to our MLS-something about Supra lockboxes…. And-our Tempo MLS is not compatible with Safari browser or Firefox for that matter. So this dinosaur is stuck in the Paleolithic age. But, but our HAR president is an Inman technology man of the year.

    tm? what’s a tm? thumb massage? Is that what those AIG guys got?

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.

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Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.

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Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?

Wrong.

Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.

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social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to data.ai, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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