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Businesses now allowed on Google+ and will be included in Google searches

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Google launches Pages

This summer, we reported that professionals should not set up a Google+ profile and use it as a business as Google has been extremely strict and willing to delete profiles that were not actual people. We have opined that Google+ would eventually roll out branding pages and the day has finally come. Because websites serve the Google deities (in other words, we all worry about how we will be found in Google), it is promising for brands to be able to integrate their presence on Google’s social network legitimately, as Google is ramping up the interconnected nature of the social network with search results.

Vic Gundotra, Senior Vice President of Engineering said in a statement, “For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you’ll soon find the super fans and loyal customers that want to say hello.”

Brands on Google+

Direct Connect launches

Google has launched two new ways to add pages to circles directly from Google search, representing an even deeper integration of Google+ into traditional Google searches, thus rewarding businesses for being present in their social network. First, they have just introduced Google+ pages into search results and second is Direct Connect as demonstrated below:

Photo tour of setting up a Google Page

To create your own business page, click here and remember to connect with AGBeat’s new Google Page.

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.


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