Facebook case study
Small businesses of all sorts are trying their hand at using Facebook in their arsenal of marketing tools, some more successfully than others. There are a variety of approaches ranging from strictly personal use as a means of garnering referrals to sharing tips, tricks and data every day on a professional Facebook Page. Some pages are polished and professionally designed, others are the basic wall with information shared and exchanged.
Recently, Go Smart Solutions published a case study examining the use of Facebook ads and custom tabs in an effort to increase targeted likes to a real estate professional’s Facebook Page. The case study below outlines different approaches that were taken and what the results were and while results will vary regionally and by aesthetics, targeted demographics, etc. this is a good outline for people looking to improve their Facebook professional efforts: