Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Cinemagraphs will be a new Facebook ad format option: yay or nay?

Cinemagraphs, or artistic animated images, have taken the web by storm, and Facebook wants a piece of the action, and will soon sweeten their menu for advertisers.



Facebook and cinemagraphs – what does it all mean?

Considering we are all so desensitized to advertising on the web, Facebook has decided up the ante by using Cinemagraphs. These “new” ads will be taking your newsfeed by storm with the hopes of hypnotizing you. You’ll be staring at the ad on your screen with vector spirals in your eyes while your brain tells you, “Ooh- shiny, pretty, off to go buy all the things.”

Cinemagraphs have been around for years and we’ve already covered them for you at length and we’ve even shown you how to make them yourself. Late to the game, Facebook. That’s ok, we will still let you play.

Quick refresher on what cinemagraphs are

Here’s a little refresher course for those of you who may have missed it. Cinemagraphs are high resolution photos that have some minor movements going on in them. It’s kind of like combining a photo and a video. You’re thinking- these are just like GIF’s and no big deal, right? They’re actually a little more interesting than that.

Cinemagraphs are like GIF’s with an artsy and sophisticated twist. The technique is pretty simple but the end result is much more visually appealing than your average GIF or flashy advertisement. Videos and GIFs are already autoplaying on our newsfeeds as we scroll through. While Cinemagraphs are just another means to grab your attention, they might actually be less annoying than a GIF or video on Facebook.

Advertisement. Scroll to continue reading.

So will it be annoying or amazing? We weigh in

One of the Cinemagraphs depicted in Adweek is of a bohemian pixie girl sitting atop an old classic car in a meadow with a white flower in her hand. She’s asking herself, “Does he love me, or love me not?” while picking the petals off. The petals and her hair are the only thing floating in the wind in the photo. It is whimsical and alluring. I wouldn’t mind seeing that on Facebook.

Take our word for it, these photos are artsy, beautiful, and fun to look at. Facebook is keeping mum on the ins and outs of this Cinemagraph roll out. Although, it’s no surprise that they’re trying new tactics to get us to buy from their advertisers. We know they’re going to be throwing these ads at us anyways, so they might as well make them striking.

Written By

Emily Crews is a staff writer at The American Genius and holds a degree in English from Western Kentucky University. Reading, music, black coffee, and her two little girls rule her life. She sees herself one day running a tiny bookstore at the end of the Earth. In the meantime, she is thrilled to write for AG and also does copy editing (team Oxford comma) to keep her brain from turning to mush.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

2022 has been quite a unpredictable year, including in the tech industry, so what's to come in 2023 for social media marketing?

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Social Media

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.