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ComScore introduces new reporting, approaches more accurate data

ComScore data

ComScore.com is not alone in that their digital reporting is traditional in that it doesn’t account for mobile use be it smartphone or tablet computing which can skew results.

Now, comScore will be releasing the “Media Metrix Total Universe Report” tool in beta release that provides measurement for all of a site’s traffic rather than just computer browsers’ traffic.

New reporting for participants coming this month

The stats reporting will begin being released for comScore publishers later this month. This could change everything in the heated battle between the big real estate search sites as many rely on their “internal polling,” claiming their mobile use is bigger than anyone else’s. This will be interesting.

“We are excited to introduce the comScore Media Metrix Total Universe report,” said Cameron Meierhoefer, comScore EVP of Analytics. “With digital media fragmentation occurring at an accelerating pace, it has never been more important for publishers to understand the full size and composition of their audiences and get credit for the traffic they’re generating across all media platforms. This unique report enables publishers to demonstrate the value of their entire audiences and monetize their content irrespective of the access point.”

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Accessing digital content

“Consumers have so many different ways of accessing digital content today and it’s important to have a full understanding of these audiences in the increasingly fragmented environment. We look forward to evaluating comScore Total Universe as we further build our understanding of how our audiences consume content across screens,” said Stuart Schneiderman, Sr. Director, Corporate Digital Research, MTV Networks Digital.

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