Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

ComScore introduces new reporting, approaches more accurate data

ComScore data is not alone in that their digital reporting is traditional in that it doesn’t account for mobile use be it smartphone or tablet computing which can skew results.

Now, comScore will be releasing the “Media Metrix Total Universe Report” tool in beta release that provides measurement for all of a site’s traffic rather than just computer browsers’ traffic.

New reporting for participants coming this month

The stats reporting will begin being released for comScore publishers later this month. This could change everything in the heated battle between the big real estate search sites as many rely on their “internal polling,” claiming their mobile use is bigger than anyone else’s. This will be interesting.

“We are excited to introduce the comScore Media Metrix Total Universe report,” said Cameron Meierhoefer, comScore EVP of Analytics. “With digital media fragmentation occurring at an accelerating pace, it has never been more important for publishers to understand the full size and composition of their audiences and get credit for the traffic they’re generating across all media platforms. This unique report enables publishers to demonstrate the value of their entire audiences and monetize their content irrespective of the access point.”

Advertisement. Scroll to continue reading.

Accessing digital content

“Consumers have so many different ways of accessing digital content today and it’s important to have a full understanding of these audiences in the increasingly fragmented environment. We look forward to evaluating comScore Total Universe as we further build our understanding of how our audiences consume content across screens,” said Stuart Schneiderman, Sr. Director, Corporate Digital Research, MTV Networks Digital.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.




Real Estate Technology

(TECH NEWS) It turns out that Internet of Things, like smart bulbs in homes, are not secure and give up your info - here...

Real Estate Marketing

(MARKETING) Your fancy, self-animating website might be making people violently ill, even if it is insanely beautiful. Sorry...

Real Estate Marketing

(MARKETING) Conduit is a CRM that does more than CRM, it analyzes your networking data to help you see how to improve your relationships.

Real Estate Corporate

(REAL ESTATE) Zillow has long been a data powerhouse, but a lawsuit about a $150M listing offers a look into listings claims.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.