Trust in online contacts
According to a new study1 by Microsoft and Carnegie Mellon University, consumers trust the opinions of social media contacts similarly to contacts in person like friends and family.
The study notes, “As users increasingly access tweets through search, they have less information on which to base credibility judgments as compared to consuming content from direct social network connections. We present survey results regarding users’ perceptions of tweet credibility.”
Who Twitter users trust the most
According to the scientific study, Twitter users most trust items retweeted by someone they trust. This is welcome news to brands that are retweeted, but is a reminder to Twitter users to actually read links before they pass them along as their credibility is tied to what they share, according to the study.
“A retweet from someone you trust” is the biggest factor people base credibility on regarding information shared on Twitter.
How information is evaluated
The research team sought to discover what a Twitter user weighs when they evaluate information seen in their timeline or through a search, ranking which factors helped or hurt the credibility of a tweet.
Below are the most credible factors with the average credibility impact score (a 1-5 rating of how much credibility the factor creates, with 5 being the highest):
- A retweet from someone you trust (4.08)
- Author has demonstrated expertise in the subject (4.04)
- Author is someone you follow (4.00)
- It contains a link to a source (3.93)
- Author is someone you’ve heard of (3.93)
- Author’s identity is verified by Twitter (3.92)
- Author often tweets on that topic (3.74)
- There are many other tweets with similar content (3.71)
- Author has a personal photo as the user image (3.70)
- Author is often mentioned or retweeted (3.69)
- Author’s location is near the topic (3.67)
Below are the factors that are considered the least important when determining the credibility of a tweet:
- Non-standard grammar or punctuation (2.71)
- Author has the default Twitter user image (2.87)
- Author has a cartoon or avatar as user image (3.22)
- Author is following too many users (3.30)
Perception is everything
The researchers took their study one step further and measured whether participants were correct in determining the accuracy of a tweet, and discovered that the subjects were not not accurate in their evaluation. This should be noted, as it truly spells out that perception is reality and misinformation can spread quickly on Twitter as users trust other users over the credibility of information.
“In the absence of the ability to distinguish truthfulness from the content alone, people must use other cues. Given that Twitter users only spend 3 seconds reading any given tweet, users may be more likely to make systematic errors in judgment due to minimal ‘processing’ time.”
How brands gain credibility
Professionals using Twitter must do more than share sloppy tweets about what they ate for lunch or the cute thing their cat did. A profile picture, established history of sharing information on relevant topics, a credible profile picture, and even decent grammar go a long way in establishing credibility, even more so, perhaps than a fleeting endorsement from a famous tweeter.
A retweet is now shown to do more than simply expand your reach, it actually lends credibility to your message when people see you retweeted and they trust the retweeter. Credibility of content now matters less than the credibility of the person tweeting.
1 Microsoft study
Social media is being used for hiring, and no, we’re not talking just LinkedIn
(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.
Gen Z and Millennials are no doubt the heaviest users of social media, and perhaps the internet in general. But it’s no longer just about catching up with friends and family, posting memes, and hailing yourself as hashtag king – they are using it to get jobs in creative ways.
Kahlil Greene was a student at Yale University hell-bent on educating others about African American social movements and culture. Known as “The Gen Z Historian” on Instagram, TikTok, and LinkedIn, he got to posting about the lesser-known facts and stories of history, amounting to 1.3 million views very quickly, catching the attention of employers. Now with over 500,000 followers across all major platforms, Greene is heading to work in consulting focusing on public education.
“I think that’s the thing that people don’t realize that social media is everywhere, and it’s congruent with every lifestyle you want,” says Greene.
Another TikToker, Emily Zugay, has over 2 million followers on the platform from hilariously redesigning brand logos. Her personality of shooting down brand choices with such a dry delivery is sure to make you giggle. She’s appeared on Ellen, and many brands changed their logos to her suggestions, including McDonald’s, the NFL, Tinder, Doritos, and Nascar. Just announced, Panera Bread is realizing limited holiday cups by Emily Zugay, taking a stab at Starbucks who typically creates the mad rush for holiday cups. Though she hasn’t publicly spoken about taking on a new role due to her wacky design endeavors, she has been approached for many partnership collaborations and markets herself as a content creator on the platform in order to rack in the dough.
Having the perfect one-page resume and perhaps, an inkling of personalization in the cover letter (which no one enjoys writing and barely anyone reads), is no longer the secret to landing jobs. 92% of companies use social media to hire.
“Creating a personal brand doesn’t have to be scary, hard, or time-consuming. You just have to be yourself. Consistent posts, a few follows and some direct messaging can go a long way to open doors.”
TikTok launched a pilot program of applying to the short-form video powerhouse by well, making a TikTok on the platform. Within 48 hours, 800 videos were submitted with #TikTokResumes in their captions. Expanding from internal hiring to external hiring, the program allowed job seekers to apply with their videos to Chipotle, Target, Shopify, and more.
Want to get in on the action but don’t know where to start? Unfortunately, the TikTok submissions have now closed, but you can always follow these tips to start getting creative for your next career move: Embrace the tools on the platform, do your research about the company you’re applying to, make connections on the platform and within the company, show off achievements as you would in a typical resume, and be yourself!
For more cool resume ideas, check out this article on the most creative techie resumes.
Reactions to Twitter Blue from real subscribers, p.s. its not worth it
(SOCIAL MEDIA) Twitter’s paid subscription service, Twitter Blue, gives more control over tweets and custom UI, but subscriber reception has been lukewarm.
Twitter Blue, a paid subscription service that gives users increased control over their tweets and the appearance of their interfaces, launched this summer. Subscriber reception has been lukewarm, foreshadowing some resistance to shifts away from advertising-based revenue models for social media platforms.
The allure of Twitter Blue isn’t immediately apparent; beyond a relatively low price tag and increased exclusivity on a platform that emphasizes individuality, the service doesn’t offer much to alter the Twitter experience. Twitter Blue’s main selling point – the ability to preview and alter tweets before sending them – may not be enough to convince users to shell out the requisite three dollars per month.
Other features include the option to change the theme color and icon appearances. Twitter Blue subscribers can also read some ad-supported news articles without having to view ads courtesy of Twitter’s acquisition of Scroll, a company that provides ad-free news browsing.
But even with this variety of small customization options and the promise of more to come, users are skeptical. Android Central’s Shruti Shekar is one such user, beginning her review with, “Right off the bat, this feature isn’t worth the money you’d be spending on it every month.”
Shekar posits that the majority of the features are wasted on long-term users. “I think a lot of my opinions come from a place of using Twitter for so long in a certain way that I’ve gotten used to it, and now I find it challenging to adapt to something that would theoretically make my life easier,” she explains.
One of those adaptations centers on Twitter Blue’s “Undo Tweet” feature – something that belies the notion of proofreading and using common sense before sending thoughts into the nether.
“For me, 95% of the time, I really do pay attention to my tweets before I send them out,” says Shekar.
Shekar does praise Twitter Blue’s “Reader Mode” feature that allows users to view threads as uninterrupted columns but argues that the feature would probably end up being underutilized despite being a cool concept.
The aforementioned color and theme customization was of little interest to Shekar. “I actually found it a bit challenging to get used to the other colors, not because they’re ugly, but again because I am just so used to the classic blue,” she says.
One problem here is that the options to change link and theme colors and put threads in reader mode seem more like accessibility features than premium content. Twitter might do well to make these available to all users, if for no other reason than to avoid criticism about locking quality of life updates behind a subscription paywall.
Shekar’s criticism hits on a crucial point for any social media company looking to emulate Twitter Blue’s subscription model: Even if the subscription price is low, companies have to be prepared to make actual meaningful changes to the user experience if they want satisfied subscribers. That includes building in options that don’t fundamentally alter the basic aspects (or appearance) of the platform.
For more on Twitter Blue, check out their blog post on it here.
Instagram flaunts new features, including a decked out desktop experience
(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck
It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.
“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.
Fundraiser & Reel Features
Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.
FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!
Opinion Editorials2 days ago
Struggle with procrastination? Check your energy, not time management
Opinion Editorials1 week ago
Decision-making when between procrastination and desperation
Business Entrepreneur1 week ago
What to consider when relocating your business near the holidays
Business Entrepreneur7 days ago
Lenders need to see these 3 things to get your LLC off the ground
Opinion Editorials1 week ago
How to ask your manager for better work equipment
Business Marketing2 days ago
The advertising overload strategy needs to stop, here’s why
Opinion Editorials6 days ago
Millennial jokes they let slide, but ‘Ok Boomer’ can get you fired
Opinion Editorials1 week ago
Managing bipolar disorder and what I wish my employers understood