Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Debunked – Google+ traffic has not plummeted as suggested

Is the sky falling for G+?

All week, tech pundits have been buzzing about Google+ traffic plummeting, and thousands of people have tweeted, retweeted and shared that the sky is falling for G+, citing a report from advertising Chitika published in the Daily Mail.

After exposing that Facebook tracks users’ web browsing even when they are not logged in, technologist Nik Cubrilovic is now exposing the flawed method of Chitika’s reporting that has put the tech world into a frenzy, quickly earning himself a reputation as the digital detective.

First, Cubrilovic notes that Chitika is traditionally known as an advertising company, but they told the Daily Mail that they are a “web analytics firm,” which isn’t exactly true.

Cubrilovic says, “There are a few problems with these reports. First, the Chitika graph measures a ‘traffic index’. There is no published methodology on how this index is measure or what it is measuring. Chitika are an advertising network, but they do not advertise on Google+. There isn’t even a hint of what the ‘traffic index’ is or how it is measured. This has not stopped blogs and news outlets from reporting the graph as measuring pageviews.”

Advertisement. Scroll to continue reading.

Further, he says, “Second, Google+ launched to the public last week. It was linked to from the homepage of – the most trafficked page on the entire world-wide web. You would expect a traffic ‘bump’ associated with the launch of Google+ and the associated traffic being referred to it from the Google homepage. What these reports are based on is both an unknown black-box measurement – the Chitika ‘traffic index’ dropped from 119 to 45 – whatever that means, and is measuring the back-end of a launch bump. Show me a single product that has launched that has ever risen out of a traffic bump, especially one coming out of a launch on the Google home page, no less.”

With unsuspecting consumers proclaiming the Google+ sky is falling, some exaggerating the situation to say it fell 1269%, Cubrilovic argues otherwise, and it appears his argument is based on more solid ground than “web analytics firm / advertising company / whatever they claim they are next” does. Forbes looked at the same data and noted that “what the report is actually saying is that in less than a month traffic has risen 480%, or 4.8 times.”

Google+ is on the way up, not on the way down.

Advertisement. Scroll to continue reading.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Tinu Abayomi-Paul

    October 12, 2011 at 9:39 pm

    Absolutely loved hearing about this. It's hard not to take some of these reports at face value when you look at the time it takes just to sort all the information we have coming at us. But no matter how great the resource, I feel like I need to do a better job at scratching below the surface. Something didn't feel right about the assertion that G+ was declining, especially as my stats for new connections continue to rise.

    Not to mention that I can no longer keep up with the incoming stream and have to browse the site via my circles to sort different flows of data. How can it be getting busy when the numbers are going down.

    So hurray for that article, hurray for you, Lani, and for Forbes for seeing through the smoke when some of the web's most trusted sources did not.

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Can MusicLM (the new AI song clip generator From Google) crack the code for creating high-fidelity music? They’re working on it...

Tech News

Reading handwritten medical notes from the doctor is seemingly impossible, but Google is looking into assistive technology to help.

Business News

Everyone and their mother (well, many not all mothers as AI is a foreign concept still) has heard of ChatGPT. Could it take over...

Business Entrepreneur

Scammers are infiltrating Google My Business profiles, charging for them vs their usual fee-free guarantee. Google is taking legal action.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.