Yeah. I know it.
Depending on who you talk to Social Media is a source of tons of new business and a way to keep in touch with our sphere of influence — aka “fan base” — or it’s purely entertainment. Social Media is either the “must have” tool in our real estate tool box or a mammoth waste of time. It seems like there is no in-between. You’re either passionate about it for your business or you love Farmville. Which is it? And does it need to be professionally managed or directed.
What Is A Social Media Director, Anyway?
I know I’ll get a lot of heat for this because there are a lot of people out there that have created a nice little niche for themselves. It’s a pretty lucrative niche, too. What better way to make a boatload of money than to take something that is a bit confusing with metrics you can spin this way and that and tell someone that you can help lead them to riches beyond imagination? What would the job description look like anyway?
“Must have computer skills and the ability to spend endless hours on Facebook, Twitter and LinkedIn as well as any other social networks extant or in development…” Yadda. Yadda. Yadda.”
You get the point. It may include travel to various Meetups, Tweetups or REBAR Camps to meet with other like minded folks while we’re back showing houses or going to listing appointments.
Here’s the thing: Is having a Social Media Manager/Director worth the money?
Maybe, more to the point, is a Social Media Manager/Director effective? Is being Internet Famous the point?
If you’re an independent entrepreneur (i.e., Realtor), my guess is that an important metric would be the business you can track to the work of a Social Media Guru whether it’s a designer, status updater or event attender. If you’re an organization — either for profit or not-for-profit — I would want to know if your core constituency both inside and outside the organization appreciate the effort. Does it further the mission?
Maybe it’s just me. I can’t tell. Is the Emperor wearing any clothes?
My heart goes out to the family, friends and associates of Laurie Manny. Laurie’s sudden and untimely death leaves a void in the Real Estate blogging community. She was a good woman, a great Realtor and she will be missed.
Austin tops the list of best places to buy a home
When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?
Looking at the bigger picture
(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).
That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).
They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.
“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”
Average age of houses on the rise, so is it now better or worse to buy new?
With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.
The average home age is higher than ever
(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.
With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.
Prices of new homes on the rise
Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.
Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?
The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.
Why Realtors are vulnerable to these rapid changes
(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.
Note: We’ll let you decide which company plays which role in the image above.
So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.
1. Zillow poaches top talent, Move/NAR sues
It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.
Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.
2. Two major media brands emerge
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