Co-opting of a voice
I labored over how to write such a post, a sort-of review of NAR’s first real engagement after the honeymoon of NAR’s SMM hire, but how does one even engage such as task when they are folks you respect? The beauty of snagging a well known foot soldier of the world you want to engage is the wide willingness to accept what the foot soldier has to say as golden rather than rising up and boiling over. The co-opting of a voice limits the response of peers where feelings and personal friendships are on the line- it’s brilliant really, so long as that foot soldier can build a connection with the mass audience they’ve enjoyed with a few.
So, I waited and wondered, might someone take on this task for us? Might someone find a delicate way of saying what many of us felt welling up inside of us without it turning into some referendum on the NAR SMM personally? The answer is yes.
Rob Hahn breaks it down
As I see it, Todd’s connection to the community, his stature within the community, and his credibility with the community are all assets to be used by the organization. In fact, those reasons contributed to why Todd was hired in the first place to be the Social Media Manager.
Putting Todd’s standing at risk in the community, therefore, is counterproductive for NAR. It decreases the value of Todd Carpenter to NAR, and prevents him from being able to fulfill his core mission of bringing the organization closer to its stakeholders.
In the instant case, I think NAR made two mistakes. read it all