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Facebook News Ticker to feature sponsored story ads

New feature on Facebook: more ads

This week, Facebook’s newest update has gone public and sponsored stories now appear in the news ticker which appears at the top right of your Facebook home page and scrolls live updates of your network’s activity (Joe and Gina just became friends, Bob liked a status update, Jackie added two photos) that is less relevant than a manually entered status update.

Technologists comment that the news ticker was unpopular at launch, so why not shovel some ads into it? ReadWriteWeb.com says, “It received a ton of complaints; teens, for one, called it a stalker tool. Now the news ticker is more akin to a spammer tool.”

Advertisers, however, will likely flock to the feature despite the rising cost of advertising on Facebook. Mega brands often find ways to subtly appear to be a natural part of a conversation in hopes of clicks and ultimately conversions.

So, if you see a strange looking update in the news ticker on your Facebook homepage, it’s probably an ad and while some will click on funny ads, others on shopping ads, many are calling it spam and are upset about the new update.

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Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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