Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Finally create your own Instagram filters with Shift

Instagram has been a thing since 2010, but the same preset filters are getting old. Now, you can create and customize your own with Shift.

instagram-shift

Upping your Instagram game

Instagram has enjoyed widespread popularity since its launch in 2010, largely because amateur photographers can improve their images with dozens of filters with intriguing names like “Valencia” and “Mayfair.” Filters allow even mediocre photographers using nothing more than a camera phone to mask these flaws and create artsy, professional-looking images.

In fact, filters have become so popular with novices that is has inspired the hashtag #nofilters amongst photography snobs with something to prove.

bar
Until recently, Instagram users have been limited to preset filters, having no option to create or save filters of their own. Shift is an app that has been available for some time now on iPhone, and was just released for Android as well.

Create your own filters

Shift allows you to create custom filters and save them to use on photographs in the future. By adjusting effects, color, and the filter level, users have a lot of creative freedom to experiment. The interface is very user-friendly and intuitive, and you can always “undo” a change. Changes to the filter are displayed instantly on the photograph you are working with, so you can play around with different effects and see directly how they will alter the image.

Shift does not have its own photo-sharing platform, and actively encourages users to take their completed images over to Instagram.

Advertisement. Scroll to continue reading.

Save, share, improve

While you can save your personal filters to use for future photographs, unfortunately you cannot share your filters with your friends. If you like someone else’s custom filter, there is no way of knowing the steps they took to create it. That means you’ll have to use your own creativity and aesthetic sense to make your images look exactly how you want them.

For folks who aren’t quite professional photographers, but who want a little bit more creative control over their images than they can get from preset filters, custom filters from Shift seems like a great way to play.

#InstagramShift

Advertisement. Scroll to continue reading.

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

Click to comment

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

Social media wars are a-brewing, with veteran platforms quickly hoping on new trends before they can be challenged. BeReal is no exception.

Social Media

(SOCIAL MEDIA) Instagram has been on a roll with new updates and features, but the latest is GREAT for brands and businesses - 3...

Social Media

(SOCIAL MEDIA) As Instagram loses steam due to its standards of "perfection posting," users are drawn to a similar app with a different approach,...

Social Media

(SOCIAL MEDIA) Instagram is allowing users to choose how their home feed appears so they can tailor their own experience... and chronological is back!

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.