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Five beginner Twitter tips to build your real estate sphere

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As real estate agents, we have been taught that the number one daily priority has to be prospecting. We know that networking and staying in touch with our sphere is paramount to this plan and we use the old school methods pretty well for this task.

But, how many of you are using Twitter?

I know, Twitter is chaotic and many people have a difficult time finding ways to make their time there actually beneficial to their business. I am here to change all of that with five easily implemented tips to build your real estate sphere on Twitter. Used regularly, these tips will not only grow your sphere but save you time, too! In the past we discussed how to find people that you already know on Twitter, today we discuss how to find people you don’t know, YET.

#1- Host a list on Twitter of local people searchable by #hashtag People will follow this list and everytime they look at it they will see your name and be reminded of you. This tactic is a great way to keep yourself top of mind with the people you want to follow and connect with.

#2- Use Twellowhood or Twitter Local or Twitter’s advanced search to find local people to follow and engage with When I first started on Twitter I followed every real estate agent I could find. Now I love you guys and many of you have turned into good friends, but not such good sales prospects. I realized early that in order to optimize my time on Twitter I needed to find and engage with people in my area. You can use these tools to search by niche or any other keyword that would be useful to you.

#3- Take Twitter Face to Face People don’t buy and sell real estate with avatars, they need to meet you before they will totally commit. After chatting with people in your area on Twitter for awhile, ask them to meet for coffee or even better….

#4- Host a Tweetup Tweetups are great ways to meet other Twitter fans in your area and a fabulous way of getting face to face with a large crowd of potential friends and clients.

#5- Use a Twitter application like Tweetdeck, Hootsuite or Seesmic to follow hashtags, lists and create specific columns. You can’t really control your time or follow the right people in an organized way without a Twitter dashboard. The three listed above come highly recommended (and tested) by me, but there are others out there. These tools will allow you prioritize certain groups of people and search for content that you might otherwise miss in the regular stream.

The key to being successful at using Twitter to build a sphere is to remember that it is another form of prospecting. Like all prospecting, you must be consistent and allow enough time for the seeds to grow into friendships. I have met some of the most important people in my life using these tips and have had life changing experiences because of my Twitter sphere. I wish you the same luck!

Lesley offers 21 years experience in real estate, public speaking and training. Lesley has a degree in communications and was the recipient of an international award for coordinating media in real estate. In the course of her career Lesley has presented at international real estate conferences and state REALTOR associations, hosted a real estate television program, written articles for trade magazines and created marketing and PR plans for many individuals, companies and non-profits.

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85 Comments

85 Comments

  1. Diane Brooks

    October 16, 2010 at 9:21 pm

    Great points. Another means of finding valuable local followers/friends for me has been twitter grader. (www.twittergrader.com) After entering my twitter name and then receiving my grade, I can click on my city to see who are the top tweeters in my area. I follow them and see who they are following. My % of local friends is increasing dramatically.

    The New Twitter has also made excellent suggestions for me of people to follow. Check it out.

  2. Matt Thomson

    October 16, 2010 at 11:58 pm

    And if you’re looking for some fun on Twitter, find real estate pros who post things that you can read are posted from Facebook or another outside app, then reply to them on Twitter. It’s amazing how many people post things on Twitter from outside apps like “Call me if you are looking to buy in Seattle” and then you reply to them on Twitter and never hear from them again.

    If you’re going to be on Twitter, INTERACT!

  3. Kelsey Teel

    October 17, 2010 at 8:06 pm

    Great tips, Lesley! Loved the article.

    I will be sure to pass it on to my Real Estate collegues. Twitter is something that many don’t understand, but are eager to learn!

  4. Ben Harris

    October 20, 2010 at 11:05 am

    Nice blog Lesley and some much needed tips for agents starting out.

    I particularly like the idea of organising a tweetup. Simple steps to build your network.

    I’d add #6 as being – Engage in conversations rather than broadcasting – use the @!

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Social Media

Social media is being used for hiring, and no, we’re not talking just LinkedIn

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

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social media, like tiktok, is being used for hiring. here are some examples of tiktok resumes.

Gen Z and Millennials are no doubt the heaviest users of social media, and perhaps the internet in general. But it’s no longer just about catching up with friends and family, posting memes, and hailing yourself as hashtag king – they are using it to get jobs in creative ways.

Kahlil Greene was a student at Yale University hell-bent on educating others about African American social movements and culture. Known as “The Gen Z Historian” on Instagram, TikTok, and LinkedIn, he got to posting about the lesser-known facts and stories of history, amounting to 1.3 million views very quickly, catching the attention of employers. Now with over 500,000 followers across all major platforms, Greene is heading to work in consulting focusing on public education.

“I think that’s the thing that people don’t realize that social media is everywhere, and it’s congruent with every lifestyle you want,” says Greene.

Another TikToker, Emily Zugay, has over 2 million followers on the platform from hilariously redesigning brand logos. Her personality of shooting down brand choices with such a dry delivery is sure to make you giggle. She’s appeared on Ellen, and many brands changed their logos to her suggestions, including McDonald’s, the NFL, Tinder, Doritos, and Nascar. Just announced, Panera Bread is realizing limited holiday cups by Emily Zugay, taking a stab at Starbucks who typically creates the mad rush for holiday cups. Though she hasn’t publicly spoken about taking on a new role due to her wacky design endeavors, she has been approached for many partnership collaborations and markets herself as a content creator on the platform in order to rack in the dough.

Having the perfect one-page resume and perhaps, an inkling of personalization in the cover letter (which no one enjoys writing and barely anyone reads), is no longer the secret to landing jobs. 92% of companies use social media to hire.

“Creating a personal brand doesn’t have to be scary, hard, or time-consuming. You just have to be yourself. Consistent posts, a few follows and some direct messaging can go a long way to open doors.”

TikTok launched a pilot program of applying to the short-form video powerhouse by well, making a TikTok on the platform. Within 48 hours, 800 videos were submitted with #TikTokResumes in their captions. Expanding from internal hiring to external hiring, the program allowed job seekers to apply with their videos to Chipotle, Target, Shopify, and more.

Want to get in on the action but don’t know where to start? Unfortunately, the TikTok submissions have now closed, but you can always follow these tips to start getting creative for your next career move: Embrace the tools on the platform, do your research about the company you’re applying to, make connections on the platform and within the company, show off achievements as you would in a typical resume, and be yourself!

For more cool resume ideas, check out this article on the most creative techie resumes.

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Reactions to Twitter Blue from real subscribers, p.s. its not worth it

(SOCIAL MEDIA) Twitter’s paid subscription service, Twitter Blue, gives more control over tweets and custom UI, but subscriber reception has been lukewarm.

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Twitter Blue Sign Up Page

Twitter Blue, a paid subscription service that gives users increased control over their tweets and the appearance of their interfaces, launched this summer. Subscriber reception has been lukewarm, foreshadowing some resistance to shifts away from advertising-based revenue models for social media platforms.

The allure of Twitter Blue isn’t immediately apparent; beyond a relatively low price tag and increased exclusivity on a platform that emphasizes individuality, the service doesn’t offer much to alter the Twitter experience. Twitter Blue’s main selling point – the ability to preview and alter tweets before sending them – may not be enough to convince users to shell out the requisite three dollars per month.

Other features include the option to change the theme color and icon appearances. Twitter Blue subscribers can also read some ad-supported news articles without having to view ads courtesy of Twitter’s acquisition of Scroll, a company that provides ad-free news browsing.

But even with this variety of small customization options and the promise of more to come, users are skeptical. Android Central’s Shruti Shekar is one such user, beginning her review with, “Right off the bat, this feature isn’t worth the money you’d be spending on it every month.”

Shekar posits that the majority of the features are wasted on long-term users. “I think a lot of my opinions come from a place of using Twitter for so long in a certain way that I’ve gotten used to it, and now I find it challenging to adapt to something that would theoretically make my life easier,” she explains.

One of those adaptations centers on Twitter Blue’s “Undo Tweet” feature – something that belies the notion of proofreading and using common sense before sending thoughts into the nether.

“For me, 95% of the time, I really do pay attention to my tweets before I send them out,” says Shekar.

Twitter Blue checking Tweets before sending.

Shekar does praise Twitter Blue’s “Reader Mode” feature that allows users to view threads as uninterrupted columns but argues that the feature would probably end up being underutilized despite being a cool concept.

The aforementioned color and theme customization was of little interest to Shekar. “I actually found it a bit challenging to get used to the other colors, not because they’re ugly, but again because I am just so used to the classic blue,” she says.

One problem here is that the options to change link and theme colors and put threads in reader mode seem more like accessibility features than premium content. Twitter might do well to make these available to all users, if for no other reason than to avoid criticism about locking quality of life updates behind a subscription paywall.

Shekar’s criticism hits on a crucial point for any social media company looking to emulate Twitter Blue’s subscription model: Even if the subscription price is low, companies have to be prepared to make actual meaningful changes to the user experience if they want satisfied subscribers. That includes building in options that don’t fundamentally alter the basic aspects (or appearance) of the platform.

For more on Twitter Blue, check out their blog post on it here.

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Instagram flaunts new features, including a decked out desktop experience  

(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck

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Instagram displayed on a desktop

It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.

Collabs Feature

“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.

Examples of adding a co-author in Instagram Collabs feature

Fundraiser & Reel Features

Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.

Examples of Dynamic for Reels feature

 Desktop Feature

FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!

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