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Followerwonk: Twitter analytics in easily digestible charts

Twitter analytical tools can offer valuable insights, but it’s only helpful if you understand it. This tool break it down to charts and graphs.

twitter ipo

twitter ipo

Followerwonk takes data and makes it easier to review

With over two hundred million monthly active users worldwide, Twitter has become a significant marketing tool for businesses. An important part of optimizing with Twitter is finding the right networks to grow your business. This is where Followerwonk comes in to do your dirty work.

Followerwonk is an offshoot of Moz, a popular SEO consulting company based in Seattle whose mission is to make marketing analytics accessible to everyone. Moz is keeping good on that commitment with Followerwonk is user friendly and breaks down Twitter data for you in a way that’s easy to digest.

Grow your Twitter account with this tool

You can use it to grow your Twitter account by finding new connections and increasing your influence with your current audience. If you want to know who your followers are, who they follow, and where they all live, Followerwonk breaks this information down for you with charts and graphs.

Are you losing followers? See when that occurred and compare it to what you tweeted that day. You can also see if you are following the right people and find out if the right people are following you. These are just a tiny portion of the features at your fingertips.

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Social authority ranking

Moz has created their own social authority ranking too, which is a metric they use to rate your influence on people who follow you. It measures your activity, more specifically- your tweets that have been retweeted, to determine what your feed is worth to other people.

You get to see how everyone on Twitter ranks too. In this segment, you get to see influential people in your sphere that you should follow.

It’s not free, but there is a trial period

One downside, it’s a bit on the costly side. They do give you the opportunity to see if it’s something worth your while with a 30 day free trial. With the trial you get features like the ability to compare Twitter users and analyze followers.

If you decide to continue on with Followerwonk at $99 per month after the free trial, you will get more in depth numbers and you will be able to find out exactly what to do with all of it to grow Twitter account in the right direction. If you are a Moz subscriber, you get Followerwonk for free.

This tool ain’t no joke. Whether you’re a social media expert looking for another arrow in your quiver or a small company looking to grow your following, Followerwonk can give you some key insight with their breakdown of your data.

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#TwitterStats

Written By

Emily Crews is a staff writer at The American Genius and holds a degree in English from Western Kentucky University. Reading, music, black coffee, and her two little girls rule her life. She sees herself one day running a tiny bookstore at the end of the Earth. In the meantime, she is thrilled to write for AG and also does copy editing (team Oxford comma) to keep her brain from turning to mush.

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