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Is Twitter Application Foursquare Just a Game?




There are mixed reviews about Foursquare right now:  just a game?  what’s the point? can it help your business? or is it just a waste of time?

Like everything else, if you start with the mentality that it is a waste of time, it will totally be a waste of time – so stop reading and go find something useful to do.

A few months ago I would see a couple of twitter friends announcing their locations and “mayorships” from cities like Chicago or San Francisco and couldn’t join in because Foursquare was not in Miami yet.  That all has changed and now have an opinion, although it’s still too new to really give you tangible proof. (And for the record, they keep adding cities….you can even request yours if they haven’t yet).

This past August, while attending REBarCamp San Francisco and Inman Connect – the game became really competitive – stealing mayorships from each other, being the first to write in an address to a location to get more points and then fighting for first place position (don’t believe the stories of @Tyr and I cheating either – we did go visit the cat-in-a-box).  But the whole point is that you log in when you visit a place and can only compete with locals also playing along.  Points go back to zero on Sunday nights and you get badges and discover new things as you play along.

The Social tells us about Ashton Kutcher playing Foursquare.  The New York Times calls it

“A combination of friend-finder, city guide and competitive bar game, Foursquare lets users “check in” with a cellphone at a bar, restaurant or art gallery. That alerts their friends to their current location so they can drop by and say hello”.

Techcrunch says (in one of their dozens of articles about Foursquare)

“foursquare’s primary function is to help you figure out where your friends are. Users frequently ‘check-in’ with the app to update their current location, which is then broadcast to their friends”.

Mashable says,

“The location-based application has managed to strip the fat out of other location-aware mobile ideas, find just the right formula for encouraging check-ins, and hit at the right time”.

But here’s the thing – once the game is established in different cities – you start meeting new people, start engaging them and you may just find out that you have tons of things in common.  Isn’t it what it’s all about?  The whole mayorship thing has introduced me to a couple of great business contacts and has become the start of conversation – it’s all good!  And the best part is that you decide how much you want to be involved and it doesn’t have to rule your life.  So right now it’s proving to be more than just a game for me….although keeping up with my local socialites would have been plenty for me.

Ines Kicking Butt at Foursquare SanFran

And here’s proof that I did some major butt whooping in San Francisco – hear that Jeff Turner? Todd Carpenter? and Brad Nix? Muahahaha!

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors,, and and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

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  1. Benn Rosales

    November 2, 2009 at 6:24 pm

    I suppose if it recognizes a subdivision or area of town you’re currently showing property in, or co-working, or having coffee, then it certainly has a business functionality. If you’re the social butterfly, then it certainly lends to that. I see it as a way of noise cutting and connecting with your audience offline.

  2. Dustin Luther

    November 2, 2009 at 7:49 pm

    And quite the cat-in-a-box it was!

  3. Ines Hegedus-Garcia

    November 2, 2009 at 8:53 pm

    Benn – I don’t think it recognizes subdivisions yet – and that’s why I find Brightkite to be a bit more useful, it is a way to connect with an audience on a One-on-one basis and cutting out the noise…..I can’t wait for them to keep adding different types of functionality to make it something more than identifying where your friends are at or where they have been.

    Dustin – I will NEVER forget the cat-in-a-box (wink)

  4. SteveBeam

    November 2, 2009 at 11:15 pm

    Still trying to figure this out. Looks interesting but I guess I still don’t totally get it. I did sign up though so once I play around with it for a few days maybe I’ll get it.

  5. Ines Hegedus-Garcia

    November 2, 2009 at 11:17 pm

    Steve – it takes a while….when it first got to Miami I felt like I was the only one using it – soon you’ll meet people that frequent the same places you do….it can be a bit bizarre at times

  6. Jason Sandquist

    November 2, 2009 at 11:19 pm

    This hasn’t happened to me yet but Fred Wilson has a couple of real life examples.

  7. Craig Barrett

    November 3, 2009 at 12:02 am

    There are things we do, businesses we patron, or places we go that may not be directly tied to business. But… the peripheral sense of the application, especially if you tie in a shout out (think long tail), coupled with other Social Media I think may add another layer of branding or community.

  8. Janie Coffey

    November 3, 2009 at 9:28 am

    well I know for one thing, Ines, I sure want to beat you out of the Mayor position in Versailles! That is in my own back yard, you don’t need to be comin’ over here, you have Soyka over there, let me keep little ole Versailles! Just kidding, Foursquare is a lot of fun and you see where you friends and followers like to go. Another way to make it real and possilby meet F2F

  9. Deb Tabor

    November 3, 2009 at 12:34 pm

    I’m willing to give any app a try, especially anything that lets me meet new people.

  10. Wesley Faulkner

    November 3, 2009 at 2:25 pm

    I see my picture on this post. Yeah! That is all.

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Social Media

Reels: Why Instagram can’t compete with TikTok… yet?

(SOCIAL MEDIA) The future for Instagram Reels is uncertain, since even Instagram has acknowledge that TikTok is far ahead of them, but what does it mean for their future?



Phone camera on stand in foreground with two women filming for TikTok or Instagram reels in the background

If you’re a TikTok user, chances are you’ve scoffed at Instagram’s attempt to compete with the hype. Yes, I’m referring to the Reels feature.

In an attempt to step in and absorb all the TikTok user run-off in August, when Trump announced the TikTok ban, Instagram launched Reels. Short, catchy and sharable clips, Reels are almost exactly like TikTok videos – but are they catching on?

In an interview with The Verge’s “Decoder” podcast, Head of Instagram Adam Mosseri says that he isn’t yet happy with Reels, stating that TikTok is still “way ahead”. While Reels is growing in terms of shared content and consumed content, it’s not nearly where Instagram hoped it would be by this point. Perhaps this is because TikTok is still alive and well. Or perhaps there’s something else to it.

It’s interesting to note that some of the most popular Reels on Instagram are simply reposted TikToks. This poses the question: Is Instagram’s Reels simply a channel where the ‘cream of the crop’ TikTok videos can get posted in a second location and exposed to a new audience, or is it actually a platform for creators?

Mosseri also hints at some sort of consolidation across Instagram’s video features (i.e., IGTV, in-post videos, Reels). Without being entirely sure what that will look like, I’m already skeptical – is this all just another example of Facebook (via Instagram) trying to hold a monopoly on the social media sphere?

My opinion? As long as TikTok is still in operation, it will reign supreme. While the two apps have a ton of overlap, they are simply different cultural spaces. TikTok is a trend-heavy, meta-humor creative space that relies on engagement between users through effect, duets, and other TikTok-exclusive features.

Adversely, Reels is a space for Instagramming millennials and Gen Xers who might be choosing to opt out of TikTok (which has sort of become the cultural epicenter for the younger Gen Zers). The feature might also be used by Insta influencers and creators of all ages who toggle between the two apps (i.e., reposting your viral TikTok on Instagram to gain more traction).

Whatever the reason is for engaging in Reels, I’m fully certain the feature will never amount to the success of TikTok – but I guess we’ll have to wait to see what Instagram has in store for us next.

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Social Media

One easy way to organize your influencers inbox, get paid for fan DMs

(SOCIAL MEDIA) Superpage is a contact page for influencers that also allows users with a fanbase to charge fans money for guaranteed attention on their message.



Demo page of Superpage, a contact page for influencers that lets you filter DMs across social media platforms.

At times, our inboxes can get out of control. Besides email from our family and friends, marketing and spam emails wind up in there, too. While for some of us, it isn’t too bad to handle. Some people might find it a little harder to manage because of the great influx of messages they receive. And, some of those people are influencers.

Well, that is one company’s target – if you have a fanbase, you have an influence. Superpage is a “contact page for influencers.” According to the company’s website, their product will help influencers declutter their inboxes and offer them a better communication setup.

“DMs & e-mails were built for generic human communication. With huge follower-base & more people seeking their time, influencers need a slightly different communication setup – designed just for them. That’s what we’re building at Superpage – a communication system uniquely crafted for influencers,” wrote Superpage Founder Srivatsa Mudumby.

Who can get Superpage?
Superpage is meant for influencers, creators, artists, writers, entrepreneurs, and just about anyone with a social media presence.

What does it do?
The platform allows fans to directly connect with influencers by letting them send a message through the influencer’s Superpage. So, instead of hoping to receive a reply from the DM they sent on Instagram or TikTok, Superpage guarantees a reply, as long as it isn’t illicit or spammy of course.

But, while Superpage lets fans communicate with their idol, it doesn’t do so for free. Fans “pay what they want” to send a message. However, the website doesn’t make it clear whether what you pay makes a difference. If someone pays more, will their message get prioritized? I doubt a $10 ticket gave anyone the chance to choose between general admission or VIP.

How does it work?
You sign up and set up your personalized page by adding a bio, display picture, cover photo, topics you’d like to discuss, etc. Once you link your bank account to your Superpage account, you can share your page on social media, website, or blog post. Through your unique “Superpage link” anyone can send you “Super texts” (messages).

In your Dashboard, you can view, manage, and reply to your messages. Superpage uses “restricted messaging”, which means each sender receives a limited number of messages to follow-up. Once you’re finished replying, the conversation will automatically close.

Fees and Payments
There is no monthly fee to use Superpage. The company makes money by charging a 5% commission plus credit card fees. And, it uses Stripe to process payments directly to the influencer’s bank account.

“People want to talk to influencers of the world but because of huge volume of messages & poor incentivization, influencers can never respond to everyone mindfully. We spoke to a ton of influencers and almost everyone complained “my inboxes are spammed,” wrote Mudumby.

Superpage does provide a new way for fans to reach out to their idols, but is it more like a way for them to charge for office hours? One thing is for sure, it’s a way for influencers to reach out to fans, but make money in the process, too. It’s up to you to decide if it’s something you’d put your money into.

As for a decluttered inbox, it does seem like all those emails and messages might not end up in your messy inbox. Instead, they will live on the platform’s dashboard in a, hopefully, more organized manner.

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Social Media

If you’re not on Clubhouse, you’re missing out – here’s why

(SOCIAL MEDIA) What exactly is Clubhouse, and why is it the quarantine app sensation? There’s a few reasons you should definitely be checking out right now!



Clubhouse member hanging out on the app, on a couch with mask on their face.

The new exclusive app Clubhouse is challenging what social media can be – and it might possibly be the best thing to blow up during quarantine.

Developed by ex-Google employee Rohan Seth and Silicon Valley entrepreneur Paul Davison, Clubhouse has only been gaining in popularity since lockdown. Here’s why you need to join immediately:

What is Clubhouse?

Clubhouse is like if subreddit pages were live podcasts. Or maybe if niche, topic-centric Zoom chatrooms could connect you with people from all over the world. But it’s ONLY audio, making it perfect for this period of lockdown where no one truly looks their best.

From networking events to heated debates about arts and culture to book clubs, you can truly find anything you want on Clubhouse. And if you don’t see a room that peaks your interest, you can make one yourself.

Why is it special?

Here’s my hot take: Clubhouse is democratizing the podcast process. When you enter a room for women entrepreneurs in [insert your industry], you not only hear from the established experts, but you’ll also have a chance to listen to up-and-coming users with great questions. And, if you want, you can request to speak as well.

If you click anyone’s icon, you can see their bio and links to their Instagram, Twitter, etc. For professionals looking to network in a deeper way, Clubhouse is making it easier to find up and coming creatives.

If you’re not necessarily looking to network, there’s still so much niche material to discover on the app. Recently, I spent an hour on Clubhouse listening to users discuss the differences in American and British street fashion. It got heated, but I learned A LOT.

The celebrities!

Did I mention there’s a TON of celebrities on the app? Tiffany Haddish, Virgil Abloh, and Lakeith Stanfield are regulars in rooms – and often host scheduled events. The proximity to all kinds of people, including the famous, is definitely a huge draw.

How do you get on?

Anyone with an iPhone can make an account, but as of now you need to be “nominated” by someone in your contacts who is already on the app. Think Google+ but cooler.

With lockdown giving us so much free time that our podcasts and shows can’t keep up with the demand, Clubhouse is a self-sustaining content mecca. Rooms often go on for days, as users in later time zones will pick up where others left off when they need to get some sleep. And the cycle continues.

Though I’m still wrapping my brain around it, I can say with fair certainty that Clubhouse is very, very exciting. If you have an hour (or 24) to spare, try it out for yourself – I promise, you won’t be disappointed.

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