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Is Twitter Application Foursquare Just a Game?




There are mixed reviews about Foursquare right now:  just a game?  what’s the point? can it help your business? or is it just a waste of time?

Like everything else, if you start with the mentality that it is a waste of time, it will totally be a waste of time – so stop reading and go find something useful to do.

A few months ago I would see a couple of twitter friends announcing their locations and “mayorships” from cities like Chicago or San Francisco and couldn’t join in because Foursquare was not in Miami yet.  That all has changed and now have an opinion, although it’s still too new to really give you tangible proof. (And for the record, they keep adding cities….you can even request yours if they haven’t yet).

This past August, while attending REBarCamp San Francisco and Inman Connect – the game became really competitive – stealing mayorships from each other, being the first to write in an address to a location to get more points and then fighting for first place position (don’t believe the stories of @Tyr and I cheating either – we did go visit the cat-in-a-box).  But the whole point is that you log in when you visit a place and can only compete with locals also playing along.  Points go back to zero on Sunday nights and you get badges and discover new things as you play along.

The Social tells us about Ashton Kutcher playing Foursquare.  The New York Times calls it

“A combination of friend-finder, city guide and competitive bar game, Foursquare lets users “check in” with a cellphone at a bar, restaurant or art gallery. That alerts their friends to their current location so they can drop by and say hello”.

Techcrunch says (in one of their dozens of articles about Foursquare)

“foursquare’s primary function is to help you figure out where your friends are. Users frequently ‘check-in’ with the app to update their current location, which is then broadcast to their friends”.

Mashable says,

“The location-based application has managed to strip the fat out of other location-aware mobile ideas, find just the right formula for encouraging check-ins, and hit at the right time”.

But here’s the thing – once the game is established in different cities – you start meeting new people, start engaging them and you may just find out that you have tons of things in common.  Isn’t it what it’s all about?  The whole mayorship thing has introduced me to a couple of great business contacts and has become the start of conversation – it’s all good!  And the best part is that you decide how much you want to be involved and it doesn’t have to rule your life.  So right now it’s proving to be more than just a game for me….although keeping up with my local socialites would have been plenty for me.

Ines Kicking Butt at Foursquare SanFran

And here’s proof that I did some major butt whooping in San Francisco – hear that Jeff Turner? Todd Carpenter? and Brad Nix? Muahahaha!

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors,, and and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

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  1. Benn Rosales

    November 2, 2009 at 6:24 pm

    I suppose if it recognizes a subdivision or area of town you’re currently showing property in, or co-working, or having coffee, then it certainly has a business functionality. If you’re the social butterfly, then it certainly lends to that. I see it as a way of noise cutting and connecting with your audience offline.

  2. Dustin Luther

    November 2, 2009 at 7:49 pm

    And quite the cat-in-a-box it was!

  3. Ines Hegedus-Garcia

    November 2, 2009 at 8:53 pm

    Benn – I don’t think it recognizes subdivisions yet – and that’s why I find Brightkite to be a bit more useful, it is a way to connect with an audience on a One-on-one basis and cutting out the noise…..I can’t wait for them to keep adding different types of functionality to make it something more than identifying where your friends are at or where they have been.

    Dustin – I will NEVER forget the cat-in-a-box (wink)

  4. SteveBeam

    November 2, 2009 at 11:15 pm

    Still trying to figure this out. Looks interesting but I guess I still don’t totally get it. I did sign up though so once I play around with it for a few days maybe I’ll get it.

  5. Ines Hegedus-Garcia

    November 2, 2009 at 11:17 pm

    Steve – it takes a while….when it first got to Miami I felt like I was the only one using it – soon you’ll meet people that frequent the same places you do….it can be a bit bizarre at times

  6. Jason Sandquist

    November 2, 2009 at 11:19 pm

    This hasn’t happened to me yet but Fred Wilson has a couple of real life examples.

  7. Craig Barrett

    November 3, 2009 at 12:02 am

    There are things we do, businesses we patron, or places we go that may not be directly tied to business. But… the peripheral sense of the application, especially if you tie in a shout out (think long tail), coupled with other Social Media I think may add another layer of branding or community.

  8. Janie Coffey

    November 3, 2009 at 9:28 am

    well I know for one thing, Ines, I sure want to beat you out of the Mayor position in Versailles! That is in my own back yard, you don’t need to be comin’ over here, you have Soyka over there, let me keep little ole Versailles! Just kidding, Foursquare is a lot of fun and you see where you friends and followers like to go. Another way to make it real and possilby meet F2F

  9. Deb Tabor

    November 3, 2009 at 12:34 pm

    I’m willing to give any app a try, especially anything that lets me meet new people.

  10. Wesley Faulkner

    November 3, 2009 at 2:25 pm

    I see my picture on this post. Yeah! That is all.

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Social Media

Facebook beta features fresh friendly facade you can try out

(SOCIAL MEDIA) Facebook is trying to change it’s image, literally. They already changed their logo, now is time for a new design you can see in the beta.



facebook beta

After sixteen years in the game, Facebook is getting a facelift. Facebook has been working on a redesign for quite some time and they’re finally starting to roll out a beta. Facebook is taking the rollout slow, so it looks like just a few users are seeing the redesign and the rest of us will have to wait. Want to be among the first to test out the new look? Here’s how you can, maybe, make it happen.

If you are one of the lucky few who has been selected to beta test, then getting the new design should be simple. When you log into your account (as if you ever log out) a pop up will prompt you to try out the new beta. If this doesn’t happen, and you’re still feeling optimistic, then turn your eye to the upper right-hand corner of your screen and look for a button labeled “See Facebook Beta.” Still no button, but want to keep the hope alive? Click the drop-down arrow in the right-hand corner of your screen and see if the Facebook Beta option appears in the dropdown. Nothing yet? Tough luck, kid. You have not been chosen.

If the new design is available to you, then Facebook will offer to give you a tour of the new system. The fresh UI aims to simplify the user experience by making the page less cluttered and easier to navigate. Icons will be sleeker and brighter and it should be easier than ever to access your Messenger conversations. And if you decide that you kind of hate the new design, no big deal. Users will have the option to switch back to the classic design, at least while the redesign is still in beta.

Platform redesigns are always a contentious topic of conversation for users. Twitter, in particular, has seen some user drama over its redesigns through the years. Sometimes a redesign will knock out your favorite feature or make a shortcut you used to take in a workflow pointless. And, honestly, sometimes people just don’t like change. Whatever side of the coin you’re on, let us know how you feel about Facebook’s new look.

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Social Media

Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.



Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

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Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.



impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

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