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Google Real Time Search, Real Estate, Social Media & What’s Next?

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Battle for position

Over the years Google has attempted to rank and rate web content based on many many factors and has for the most part evolved in getting it close to right when you consider broad search.  On the local level, it’s never been quite right in that knocking someone off the number one spot for a key search word or term was impossible until blogging came along.

A well titled and well worded article could insert itself within the top 10 results fairly easily so long as your blog was indexed within Google.  This was huge for big picture real estate minds that understood that on the micro level on specific targets, their blog was as close to real time as Google could get with information that matters to local consumers.

Google to rank your social relevance via Real Time Search

Insert Twitter, Facebook, and others that were giving consumers an actual real time result of information on the minds of locals and suddenly Google’s inability to be absolutely real time became its ultimate achilles heel. The desire to bypass Google and go directly to recommendations of peers and friends is where the action is, as consumers finally begin to take back the definition of relevancy and how it’s measured, and Google will be having none of that as it insists that it be your one stop shop for anything and everything.

Watch this

Back to reality?

While this has been no secret to most that Google wants its piece of the pie, seeing it in action does come as powerful reinforcement that if you’re not focusing on being relevant even within social media, you simply still won’t be found in Google.  This functionality (launching in a few days to all) finally gives tangible evidence of what the future of being a ‘result’ means, and how to become one in Google’s world at least.

The sum

Although many call this a game changer, I’m going to say it’s way too early in the game to say. The variables of adoption begin way back at ‘is social media all hype’ to ‘are we socially overloaded’ like a crowded intersection with people running in so many directions to the unknown.

Sources: WSJ / TechCrunch

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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11 Comments

11 Comments

  1. Widgia

    December 7, 2009 at 6:52 pm

    I wonder if most people really want real time results in the normal results? Will be interesting to see how they start integrating RT in the results and if you can turn it of.

  2. Real Estate Feeds

    December 7, 2009 at 9:00 pm

    Google Real Time Search, Real Estate, Social Media & What’s Next?: Battle for position
    Over the years Google has … https://bit.ly/6AFPM8

  3. Erion Shehaj

    December 7, 2009 at 9:54 pm

    Impressive!

    Would you say incorporating social media updates into Google search will cause a shift from Google – the judge of relevant content to Google – the aggregator of tweets and FB updates?
    I can see about as many benefits to real time search as I see flaws because not every issue is sensitive to timing.

    • Benn Rosales

      December 7, 2009 at 11:10 pm

      @erionhouston I think search has entered #40days in the desert with all of this I think with this they run a risk of attempting to be something they aren’t. I also believe they will indirectly incentivize and accelerate the abuse of sm in general. I see chaos in search.

  4. realdiggity

    December 7, 2009 at 11:40 pm

    Google Real Time Search, Real Estate, Social Media & What’s Next?: comments https://bit.ly/616jpX

  5. Josh Stein

    December 8, 2009 at 12:05 am

    I don’t have a good feeling about this only because I see so many people using social media as spam. Does this mean anyone with a facebook and twitter account can get get first page ranking as long as they post all day. I sure hope not.

  6. cskyle

    December 8, 2009 at 12:06 am

    Google Real Time Search, Real Estate, Social Media & What's Next? https://bit.ly/7yCszR

  7. Ken Brand

    December 8, 2009 at 1:19 am

    @agentgenius Google Real Time Search, Real Estate, Social Media & What’s Next? https://bit.ly/6NVulE

  8. Coy Davidson

    December 8, 2009 at 1:54 am

    @agentgenius Google Real Time Search, Real Estate, Social Media & What’s Next? https://bit.ly/6NVulE

  9. Neil Jackson

    December 8, 2009 at 6:10 am

    @Widgia you can’t turn off real time results but you can pause them, and re-start should you want to do so.

  10. seosweden

    January 7, 2010 at 1:58 pm

    @agentgenius Google Real Time Search https://bit.ly/6NVulE

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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