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I’m On Twitter, Now What?

Now that you have the 12 step program to get set up on Twitter, you’ll need to grow your network. You’ve planted the seed, now let’s water it and fertilize it so you don’t have to talk to yourself (which seriously, I did when I got started even as a joke… “hey @LaniAR how are ya?” “oh @LaniAR I’m great, I just ate spaghetti.”).

Check Your Karma

Today we’re going to rock your Twitter world with Twitter Karma. What’s that? It’s a website you go to, sign in with your Twitter username and password, hit “WHACK!” (for whatever reason) and immediately, all of your followers and those you follow are listed.

I love that you can easily scan to see who isn’t following you yet (like in the beginning, my friend @PhoenixREGuy who luvs me but didn’t realize he wasn’t tweeting with me, so I emailed him- problem solved). You can also see who you accidentally missed and there is even a “bulk follow” or “bulk unfollow” feature if you like everyone and want to follow them back OR you need to start all over and unfollow everyone and individually select your buddies. This tool is a great visual for your Twitter network and a wonderful way to insure you didn’t overlook someone or Twitter didn’t send you a notification! Twitter Karma is a work in progress and isn’t always perfect (especially since it relies on Twitter’s reliability), but it sure beats the heck out of not knowing at all who is with you on Twitter!

twitter karma is good

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Todd

    September 15, 2008 at 9:01 am

    “…for whatever reason…”

    It’s because Twitter is still not allowing using oAuth ( ).

    Also, FYI. You can see who in your web mail address book(s) is on Twitter, natively, using just the first step in your Twitter account;

    1 – Click “invite more” just above the pictures of your Twitter Friends.
    2 – Choose the web based mail you already use.
    3 – You will be shown the people in your address book who are Twitter users that you have not have added to your Twitter Friends.
    ( Tip you can jump out of the invite process after viewing the list. “Friends don’t spam friends!” )

  2. Lani Anglin-Rosales

    September 15, 2008 at 10:03 am

    “…for whatever reason…” was in reference to the word “WHACK” being used for the directive instead of “go” or “karma-ize” or something relevant.

    Thanks for the additional info Todd, that’s a great tip for growing your Twitter network!

  3. ines

    September 15, 2008 at 10:12 am


  4. @AustinAaron

    September 15, 2008 at 10:54 am

    I’ve officially been using twitter for 2 whole weeks! I know . . . now I want my cookie. 🙂 In the span of that 2-week time period, I’ve been invited to a tweetup with @daveiam and friends (very sad to have missed), learned of co-working from @juliegomoll (opening Launchpad Austin in October), sat impatiently waiting for @peejster69 to tweet an update from the eye of Ike (he lost everything but his life), and now have a network of agents to call on spanning all the way to the UK (you know that Santa Fe RE goes in upwards of $500/SF?). All of this within 14 days and having never met a single one of them in person.

    The power of this social medium is astounding. I don’t think it was until the night of Ike that I realized the community spirit that exists within my own little circle of followers/following. I’ve since recruited 5 new twitterers and by doing so, helped a New Haven, CT, client re-list her home in preparation for her move to Austin.

    For those still questioning the usefulness of twitter, I say this, “Sign-up, post your daily happenings, and then check out to find other twits in your area.” Just another fantastic tool to assist you in increasing your sphere of influence. Or, at least to know that @orchid8 makes what sounds to be some of the best lunches in the world. Try it. I think you’ll be pleasantly surprised of the benefit.

    My suggestion? So graciously suggested by our very own “Queen of the Net”, Ms. @LaniAR.

    *Ms. Lani . . . if you would like to assist in the whole linking codes, I would be grateful.

  5. Gus Rojo aka: @Mr_Monopoly

    September 15, 2008 at 1:24 pm

    Being one of @AustinAarons recruited “twitterers” (4 days into it) I must add that Twitter is like everything else — you only get out of it what you put into it. Things worth doing take time, as does Twitter. Do not expect to become a celebrity Twitterholic overnight. What do you offer? Advice, expertise, service/products, or entertainment? My advice: pick your niche, build it, and they will come.

    Interested in finding out who the top Twitterholics based on Followers are? Check them out here:

    PS. Correction to @AustinAaron link: not 🙂

  6. Todd

    September 15, 2008 at 2:31 pm

    I would offer a dissenting opinion in opposition to Mr. Gus Rojo aka: @Mr_Monopoly

    Twitter’s first and foremost function for real estate agents is as a listening tool.

    The 15,000,000 people using Twitter have a lot to say – Use the available tools to listen to first time buyers, sellers, home owners who need your services. I see too many people using Twitter as a megaphone instead of a parabolic microphone. Example:

    Learn to listen to Twitter first. You’ll see the ROI immediately.

  7. Benn Rosales

    September 15, 2008 at 2:44 pm

    Todd, we echo your feelings, and you arent disenting at all! THANK you for saying it! I feel like there is a class of agent that gets Twitter almost immediately and normally we would classify those folks as true entrepreneurs (not that some entrepreneurs wont get it and pass it over), and another class that you really have to drag kicking and screaming while giving them possible avenues of use in their business for them to even pay attention (the old solution in a box mentality).

    I know that just getting in (as you say) and listening (or just getting your mingle on) the above average agent will find more than they could have every imagined.

  8. Elaine Hanson

    September 15, 2008 at 4:51 pm

    Lani, you’ve been a tremendous help with Twitter. However, I still have trouble doing a more than just lurking around people with whom I don’t already have a relationship. I have done a lot of listening, and as Benn said above, it really has helped me to learn, but sometimes I feel like the kid who started school 3 months into the term. Any suggestions would be helpful.
    If I missed something helpful in one of your previous Twitter posts, you may give me a fail and send me back a grade.
    (Yes, this all sounds whiney even to me, but please hold the psychoanalysis)

  9. Rich Jacobson

    September 15, 2008 at 10:36 pm

    This is WAY cool! How did I miss this one?….I really need to get out more!

  10. Missy Caulk

    September 22, 2008 at 7:27 pm

    Gosh, what a cool tool, thanks now to find out who is and who is not following me. The following me will be the most interesting as I have no clue.

  11. Jason

    September 23, 2009 at 4:27 pm

    Had no idea Twitter would take off like this.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.



Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.



Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?


Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.



social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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