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Social Media boasts most traffic to top real estate franchise websites, highest time on site and real estate traffic

Late last year, the size wars heated up showing the difference between the network sizes of Move, Inc., Zillow and Trulia but not included in the list of the big three was (who is partnered with

According to, they may not be the biggest, but based on their analysis of March 2011 Hitwise data, it claims that barring search engines, it provided more referral traffic to,, and than any other site and claims in some cases, like, they are ahead of Bing and even Yahoo! Search for providing traffic.

Time on site also boasts that they have the highest time on site of any real estate search company.

“The recent statistics from Hitwise validate that is attracting a higher quality consumer than our competitors,” said Jason Doyle, vice-president of Doyle added, “Our visitors are clearly more engaged and serious about making a home purchase, and that is ultimately where the rubber hits the road with our partners. This type of divergent data should emphasize for advertisers the importance of making investment decisions based on real results rather than which site has the most visitors.”

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Hitwise was not immediately available for comment.

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