Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

How the University of Texas overcame objections to a new social media program

Social media hurdles

When any large organization makes a decision to implement a social media program, there are inherent challenges, particularly around the understanding of the culture of social media. Senior web manager, Donna Seago discusses the hurdles that the University of Texas Athletics department underwent, particularly at inception of their social media program.

One of the struggles the Athletic department went through is common in higher education and enterprise when adopting a new program – control of user interaction. Social media managers cringe when anyone tells them comments will be closed or moderated in their social media program, as it violates the premise of a legitimate program or campaign. Seago notes in the video how the University overcame these obstacles with their newly budding program.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.


Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.




Social Media

Many Instagram users rely on the Shop tab for doing business, but it's being done away with - what is changing and what can...

Business Marketing

2022 has been quite a unpredictable year, including in the tech industry, so what's to come in 2023 for social media marketing?

Tech News

(SOCIAL MEDIA) Ever wonder if your efforts are worth any dollar bills? If marketers would be interested in your cat pics? You might be...

Social Media

(SOCIAL MEDIA) Brands are hearing the call to sign up for Snapchat, but most are already dormant (aka failed). What is so different about...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.