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I blog, therefore I am- NOT! Are you really blogging well?

There are many rules to blogging:

  • – Keep it brief
  • – Leave it solid but open ended for counter views
  • – Use visuals
  • – Use humor to lead to the promised land
  • – Don’t insult the audience

blah blah blah… there’s a hundred of these, but none of these address why your post sits there, traffic doesn’t move and seems to never grow- why? Because your attempt to network using blogging is just that, an attempt.

This article was first published on on October 17, 2007.

In order for your blog to be anywhere near growing you must stop clicking refresh over and over again hoping for progress in your ‘mybloglog’ for gratification. You must look instead at your blogroll, and yes, click one of the links- yes, you must actually leave your home and go out. Don’t panic yet, it gets even worse.

Once you’re out in the blogoverse you’re actually going to have to read others material. I know what you’re saying- this sucks man! Why can’t they just come to me naturally? It’s simple- You don’t exist.

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Think you’re so popular, I must be talking to the newbie blogger? Keep reading…

Networking requires you to listen up for a conversation of interest; it then requires you to step in, say hello, and say either hell yes, I agree, or hell no, you’re wrong and here’s why. In networking, you show your stuff by adding to the conversation- this is real world application, and it applies online too. Even if you could care less, engaging lands clients- we all know this, it’s what we do for a living (some of us anyway).

If you’re not out commenting on others blogs, clicking in and shaking hands, who is ever going to even notice you standing there? There’s no such thing online as a wallflower, in fact, you simply do not exist.

So add these three rules to the long list of blogging DOs and make it cardinal in your approach to success.

  1. Write a great blog? Then get out and promote it by engaging other conversations on other blogs. People click on your link when your point of view is of interest.
  2. When networking, never ever allow yourself to be the invisible wallflower. If this is your idea of blog networking, you simply do not exist.
  3. You are never to good to comment- do it. I don’t care who you are, how successful you are in blogging or at life. You’re nothing without your readers- support great writing by commenting, even if you could really care less. Networking requires nothing of you but to support others so that they may find value in supporting you.

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Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. loren nason

    October 17, 2007 at 5:37 am

    Well said.

    I have to say that I fail to comment as much as I should but I do try.



  2. Benn Rosales

    October 17, 2007 at 1:09 pm

    haha well, Im bad at it too… doesnt make me wrong on this one heh

  3. Jonathan Dalton

    October 17, 2007 at 5:17 pm

    If I listened to the rules at the top I’d have given up the ghost long, long ago.

  4. Athol Kay

    October 17, 2007 at 8:31 pm

    I commented so much I was turned into spam and had to resort to a sock puppet as a moniker.

    True Story.

  5. Toronto realtor

    October 18, 2007 at 10:13 am

    See Benn,
    this is an entry I can agree with 100%. Nobody should think his/her blog is the one and only, and simply the best. But if it really turns out to be exceptional, the blogger should promote it. Hey, if you are the best, let us know about it! Dont be selfish, spread the word.

  6. Chris Lengquist

    October 18, 2007 at 5:32 pm

    I’m sure you consider me an exception, right? 🙂

  7. Benn Rosales

    October 18, 2007 at 7:46 pm

    You are the exception to almost everything Chris!

  8. ines

    October 20, 2007 at 3:11 am

    hello Benn!! : )
    …seriously, this is basic stuff…I wish the day had more hours.

  9. Ann Cummings

    October 21, 2007 at 10:09 pm

    Hell yes, I agree!!!

    I need to comment more on those posts and blogs that I do read. Thanks for the reminder!

  10. Toronto realtor

    December 18, 2007 at 6:55 am

    Hello Benn, I have just got back to your blog. Yes, Chris, of course, I consider you an exception. It seems that Benn does know you better thatn I do. Or, perhaps, he has read more of your comments recently. Anyway, thanks for this post and your more recent ones, too.

  11. Jeremy Hart

    February 16, 2008 at 6:49 am

    so … Then I blog, therefore I am?

  12. Jeremy Hart

    February 16, 2008 at 6:52 am

    oops, meant to say “I COMMENT, therefore I am”. I’m going back to lurking.

  13. Benn Rosales

    February 16, 2008 at 10:29 am

    Ha! No lurking!

  14. Erin Golding

    January 5, 2011 at 6:13 pm

    Glad you brought this one back Benn! It follows my New Years resolution to comment on all these blogs I read!

  15. Diane Haley Brooks

    January 5, 2011 at 6:21 pm

    I love this. I do have to say that I read many blogs and fail to comment on them many times so that will be a great thing for me to remember ~ if I am thinking it out loud then I should just write it on the comments. I do love to pass the blogs along though ~ thanks for writing this! Spot on!!

  16. Lisa Heindel

    January 5, 2011 at 6:21 pm

    With few exceptions, I don’t think any of us take the time to comment on other’s posts like we should. It’s too easy to hit the “like” button and move on rather than taking the time to formulate an actual response.

  17. Fred Romano

    January 5, 2011 at 7:54 pm

    blogging is fun, but making money from your website is wayyyyy better!

  18. Bryan Thompson

    January 6, 2011 at 9:11 am

    Benn, This was one of those things I failed to grasp for YEARS. I would keep content updated, and tried to make it count, and I would wonder why people wouldn’t comment. Why wouldn’t traffic come? I would tweet more, I would post to Facebook, still, nothing. And when those sweet generous souls would comment, I would wait for more comments. I had no idea I should be replying to their comments. The idea of conversation eluded me. It wasn’t until the last year that I began getting some blog coaching that I realized just how important networking is. And just like that (snap of the fingers), I began to get traffic. Thanks for the tips, man. Hope your New Year is off to a great start!

  19. Randy Pereira

    January 6, 2011 at 12:04 pm

    Thanks for writing this. I’m always reading some great posts online, but fail to comment.
    Definitely trying to contribute/comment more in the New Year.

  20. Christa Borellini

    January 6, 2011 at 3:44 pm

    Thank you for the reminder that I really need to get out there and engage in other’s blogs. It’s easy to forget when you get caught up in the daily grind.

  21. Courtney Buie

    January 7, 2011 at 6:23 pm

    As a newbie, this is timely advice for me, but a practice in the online community I was beginning to notice already. Those networking/support connections through SM do eventually happen, but you have to be diligent about reaching out as someone new to the “community”. Thanks for the advice and encouragement!

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