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iPads now account for 2.1% of American web traffic

iPad’s growing market share

Apple’s iPad now accounts for 2.1% of all American web traffic according to NetMarketShare, and has grown to 1% of the globe’s web traffic. iPad has taken the top spot for web traffic share in the tablet sector.

The company has not analyzed iPad separate from the iPad 2, so it is unclear if the recent boost is this tablet (or all tablets) going more mainstream or if web traffic overall is on the rise. Apple announced recently that sales of the iPad were slipping, but with use increasing, sales will likely be back on the incline in the future.

For a little over a year, the iPad has grown in market share at a steady pace and tablet computing overall has risen to 5% of all web traffic when you include non-Apple tablets. Tech columnists are wild about the news, claiming the death of the desktop, but we suspect it will be decades before laptops and desktops are crowding the landfills.

That said, real estate professionals are increasingly relying on their website as a marketing tool and if they are not tablet compliant, they are automatically useless to 5% of all web traffic.

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Android devices rising in use

The NetMarketShare report reveals that 31.6% of all mobile web surfing is done on Android-based devices when analyzing tablets and smartphones together. The RIM BlackBerry was named the third most used platform for mobile web browsing, but only at 6.9%, asserting that Apple and Android are now the two largest mobile contenders in America with RIM quickly losing market share.

Shift in the landscape- easy preparation tip

As mobile web use continues to increase and as tablets and smartphones populate not only the most tech savvy of Americans but the daily user who just discovered email, Realtors are being put under a tremendous amount of pressure to keep up with trends not only in social networking but in technologies and deciphering what is junk and what is reality. In this case, mobile browsing is on the rise and tablets are edging out desktops and laptops at an increasing rate, but we suspect that tablets lend to an overall increase of use given that it travels with users, but some analysts are cheering the death of the desktop.

Realtors, you aren’t required to own every gizmo, but if you have a website, you should make sure at a minimum that it works on as many mobile devices as possible natively (note by having a different url to hand out for your mobile site), in preparation for the next wave of technology.

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The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.



  1. Jill Kipnis

    July 6, 2011 at 2:06 pm

    Realtors should also be savvy on how to use real estate apps on their mobile phones and tablets, because that's increasingly how people are starting their home search. In fact, 13 properties were viewed every second on mobile apps last month. Being able to drill down into a hyper local search and schedule open houses from your mobile device is a great way to connect with your clients.

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