You just became the Mayor of…
If you don’t know what Foursquare is, here’s a brief run down. An app run from your phone, Foursquare allows you to “check-in” to locations in your city (and others if you’re traveling). A “check-in” is like making a public announcement as to your whereabouts. Hey everyone, I’m at Starbucks. Hi friends, you can find me at the Applebee’s on Highway 123. Seems kind of silly if you look at it without any more info. It’s a game. While traveling through your city, you’re checking in, becoming “mayor” (after so many visits, you become Mayor until someone usurps you), and earning badges. Badges are Foursquare’s way of rewarding you for certain milestones. The more badges, the more you’ve done. Each new check-in, entering new places into the Foursquare database, and other things earn you points. See, I told you it was just a stupid game.
Perhaps it’s not though, let’s take a moment and think outside the square. There’s a few things to consider with Foursquare that I’ve come to discover and these little items, make it much more than a game. To make it even better, we can apply it to real estate and our daily business.
Where are you?
Location, location, location. Let’s face it, you’re not always in the office. You’re not always with clients either. Right now, I’m sitting in a Starbucks writing this post. If a client of mine walked into the Starbucks and said hello, I’d stop in a heart beat and enjoy their company for awhile. Random happening, but I’ve had it occur before. We love connecting with clients (and non-clients) in person, it’s (according to most agents I know) the single most important factor in building a strong client base.
So what if you were in the local Starbucks, but your client was next door having a bite to eat. If you knew they were there, would you stop in just to say hello? If they knew you were next door, would they stop in just to say hello? If you’ve been doing your homework and building strong relationships with your clients, I bet the answer was yes to at least one of them. Instead, you’re in Starbucks and your client is next door. No connection made.
Think about what would happen if you’re clients knew where you were and you knew where they were. Sure, you wouldn’t want to go overkill and stalk them throughout the city, but it sure would be nice to be able to have a few more chance encounters on the street.
Who are you?
As you begin appearing all over your city, people will take notice. I have several locals that are now friends with me. We now trade barbs about different places we’re going to take over (being Mayor comes at a price – everyone wants to beat you) and share tips about discounts, things to do, and who has the best pizza in town. We’re socializing. We’re getting to know each other as well, since we often take conversations off of Foursquare and move them to our blogs and places like Twitter. I’m meeting the locals and interacting with them. Real estate 101, no?
Something a little different.
We all like to interact with everyone as we build our real estate businesses, but of course, the real goal is to make sure those acquaintances know we’re Realtors® and we’re there to help them in buying or selling. Foursquare doesn’t really have a way of doing that. Or does it? When people are reading your Foursquare updates, they might know you love to stop into that fabulous Italian restaurant in your town, but do they know what else you do?
Start checking into your office – simple enough, you probably spend a fair bit of time there. But what about checking into subdivisions, listings, title companies, lenders’ offices, etc. Have you thought about all the time you spend in those businesses and locations? With a simple check-in (and add a “shout out” – a short bit of text talking about the place you’re at) you can make sure people remember what it is you do. Staying top of mind is a goal we all share, so why not do it – in a more subtle fashion than ever before.
Checking in to a lender’s? How about “Checking rates with Lender A” as a note? Heading over to the title company? You could say “Heading into a closing on 123 Fake Street. Client is so excited.” New neighborhood you’re investigating? “Have you seen Builder X’s new model homes? They’re gorgeous inside.” Now of course, this is in no way meant to replace all the other check-ins you might do – restaurants, salons, museums, parks, tourist attractions, doctors, stores, and shopping malls. These are an important part of your persona as well. People like to relate to people with common interests. A local friend of mine just noticed I checked in at a gas station across the street from his home. He was excited to see me check-in there as this connects us in a way we weren’t before.
So go ahead play games.
Since Foursquare check-ins literally take about 5 seconds (10 if you type slow), you won’t find yourself sucked into any sort of real time-waster and you might actually have a bit of fun. As well, you’ll be building a database of favorite local spots that you frequent – we all recommend businesses to our clients, there’s little difference to what you would do normally, except that Foursquare gives you a platform to do it on.
photo courtesy of roomjosh
DISCLOSURE OF MATERIAL CONNECTION: CMP.ly 0
This non-judgmental app can help you switch to a plant-based diet
(SOCIAL MEDIA) There are many reasons people choose plant-based diets. If you’re looking to try it out, this app helps you stay on track.
The interest in plant-based proteins continues to grow. Healthline suggests that Americans are shifting toward plant-based meat substitutes because of shortages in the grocery store due to the pandemic, but there are many reasons to make the switch.
Plant-based proteins are considered more sustainable than traditional meat. Nutritionally, plant-based meat alternatives are often healthier. Regardless of the reason, if you’re one of the many Americans who are changing your diet, there’s a new app that can help you stay on track without making you feel judged if or when you do eat meat.
Your companion to eating less meat
No Meat Today is an app available in the App Store. You can get on a waitlist in Google Play. It’s a fun app that asks you, “Did you eat meat today?” You can even define what meat means to you, red meat, fish and seafood, poultry, eggs and/or dairy. As you eat less meat, your “planet” attracts cows. The design is simple, “don’t eat meat, get a cow.” If you eat too much meat, your cows go away. There’s no judgement if you lose a cow.
The creator, Arnaud Joubay says, “I’m not here to tell anyone what they should do, only to offer a friendly app to those who want to do the same.” It’s recommended to look back at your history to decide whether you want to eat meat or not.
The app was just released earlier this year. Most of its features are free, but you can pay $4.99 for all the features for one year. There have been some very cute cows released for special days. In the App Store, reviews are positive, but the caveat is that the creator asks you to contact him first if you if your review isn’t 5-stars. It’s a cute app that can motivate you to eat less meat.
Here’s the link to the product page.
Twitter insights to engage more customers this holiday season
(SOCIAL MEDIA) Twitter wants to help you prep your marketing for the first COVID holiday season by sharing findings on what customers care about.
The year 2020 has been a year like no other. None of us expected to be confined to the inside of our homes, but here we are. And now, more than ever, the holiday season is something most of us are looking forward to, even if we have to spend it apart. And social media like Twitter will be a key part of that.
So, to get a sense of what consumers expect this holiday season, Twitter UK has shared some insights to help brands better strategize on their holiday campaigns. Twitter’s official partner, Brandwatch, analyzed tweets from March to September to find out “people’s opinions and biggest concerns.” Here are Twitter’s findings.
Compared to previous years, people have already started asking for and have begun giving gift ideas and recommendations to each other. According to the data, mentions of Christmas started to increase in March. Between March 1 and September 30, there was a 10% increase in mentions compared to last year. So, brands should definitely start kicking off their marketing campaigns sooner than later.
The pandemic has undoubtedly influenced how we spend our money and has altered how we are able to have family time. According to the Brandwatch Twitter data, 59k people are discussing how family gatherings will be impacted by it. So, brands should be mindful of this, and incorporate messaging that reaches out to everyone. Messaging that makes family and friends feel connected, even if they are spending the holidays alone.
Another thing to consider is combining your efforts with local businesses. Making purchases from small and independent businesses is something that has been heavily highlighted since the beginning of the pandemic. With Christmas drawing near, this couldn’t be more important in people’s minds. Twitter has seen a substantial jump in people saying they will be holiday shopping locally. By partnering with a local business, both small and large companies can benefit from sales.
Also, health and safety were and still are at the top of everyone’s minds. A lot of people on Twitter are saying they will do all their shopping early. This will help them avoid the large crowds of last-minute shoppers.
As a result, companies should start preparing themselves to receive early shoppers. Part of preparing is making sure all health and safety measures are in place. Brands should follow all CDC guidelines and make sure they continue to be transparent with customers. Sending out a simple safety message through social media or email will go a long way.
These insights from Twitter are specific to the UK, but should still be considered. No one knew we’d still be where we are now. However, the holiday season is still something people are excited about. And, brands can take these insights to help maximize sales.
10 Snapchat Ad tips to increase engagement for holiday shopping season
(SOCIAL MEDIA) As holiday shopping draws near, Snapchat offers helpful tips to help business owners make use of their advertising and branding tools.
The holidays are basically here, and Snapchat wants to make sure you get the most out of your Snap promotions. The company recently released its “Snapchat Ads Best Practices: 10 Tips to Help Increase Ad Engagement” post. With these pointers and advertising best practices, Snap hopes to help companies “build visually appealing ads that drive quality engagement and high return on investment for your business.”
So, let’s get into the tips!
1. Choose the right ad format for your goals
With a lot of advertising options, Snap says you need to select the right ad type that will better align with and help you meet your business goals.
- To drive up sales and sign-ups online, Snap suggests using Dynamic Ads, Single Image or Video Ads, Story Ads, and Collection Ads.
- To boost app installs and engagement, Snaps suggests using App Install Attachments that will prompt users to swipe up and download your app. Also, you should use Lens AR Experiences.
- To build brand awareness, Snap suggests advertising using a Story Ad, Lens AR Experience, or Extended Play Commercial.
- To retarget existing customers, Snap suggests using Story Ads that will help keep current customers engaged while improving customer loyalty.
2. Showcase your product front and center in your ad creative
Displaying a fullscreen video or image of your product will encourage a viewer to want to engage more. As a result, it is good to include a ‘hero’ message at the beginning that has all relevant information, such as offers and specials.
For eCommerce purposes, products should be featured “front and center to drive purchase intent.” For apps and games, include the app’s UI, features, and benefits in the ad. Meanwhile, local businesses should highlight the services or products their business specializes in.
And, always remember to make sure your creative meets Snapchat’s ad specs so your ad can be displayed flawlessly.
3. Make your ads feel native to Snapchat
No one likes intrusive ads that scream at your face telling you to buy a certain product or service. To prevent this from happening, Snap says your ads should “mirror the bite-sized and linear storytelling of Snaps” already on the platform. These non-intrusive ads should be kept short at around 5-6 seconds. And, Snap says these more “conversational ads” get viewed more fully than polished ads do.
4. Drive urgency with relevant messaging
Don’t overcomplicate the message. This will just get people to swipe away. Instead, make sure relevant information is at the beginning and is easy to understand. Placing your messaging within the first 2 seconds is preferable.
5. Design for sound on
Despite what you might think, silence isn’t better. Snap says that about 64% of Snapchat ads have the sound turned on. And, an effective way of including sound in your creative is by using a customer testimonial. Spoken testimonials help viewers understand and better relate to the brand or product.
6. Link your ads properly
Make sure users are being directed to where you want them to go. You don’t want them clicking on a broken link. Or worse, someone else’s content. The right link is crucial for impressions and conversions. Here are Snap’s recommended “attachment types depending on advertiser goal.”
- Drive online sales by using Web View Attachments. These pages instantly load for the user and are available in Snap Ads, Story Ads, and Lenses.
- Drive app installs by using App Install Attachments. Snapchatters will be able to swipe and download your app. Using ‘Install Now’ or ‘Download’ as a CTA, Snap says you will have strong conversion rates.
- Drive app engagement/app visits by using Deep Links. These links will bring existing users back to your app. At the same time, any new users will be directed to the app store to install the app. Deep Links can be added to Single Image or Video ads, Story Ads, and Lenses.
7. Test ad creative and try new ad formats
Testing something is a pretty good idea when it comes to anything. Snap emphasizes this, and says testing can give you “insight into what content resonates most with your target audience.” They recommended testing your ad creative for about 2-4 weeks using different formats. After you’ve gathered enough information, you can determine the winning format that is best for you.
8. Use goal-based bidding to bid towards your desired action
- Goal-based bidding “allows you to optimize towards a specific action that a Snapchatter is most likely to take, such as installing your app, watching a video, or completing a purchase.”
- Snap has several bidding strategies, and it recommends using Target Cost Bidding.
9. Broaden your targeting
After you’ve been running your ads for at least a couple of weeks, Snap says to consider broadening your target audience. Snapchat has several different targeting options. Some of the categories you can expand on are geo, gender, age ranges, and languages. Expanding your audience will allow you to get more impressions.
10. Understand your audience reach to optimize
Finally, make use of Snap’s Audience Insights. These insights provide Snapchat with data like demographics, interests, locations, and devices overview. By knowing this information, you can better understand your audience and create content that is tailored to them. Content that will ultimately maximize your advertising efforts.
Overall, Snapchat understands that “mobile advertising is a key component to any digital marketing strategy.” By offering us these tips, they are reminding us of some things we already know, and telling us how they can help us achieve our advertising goals.
With the holidays around the corner, Snapchat says they can help you reach a large and engaged audience for just $5 a day with their offerings. So, what do you think of Snapchat’s tips?
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