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Macy’s jobs page on Pinterest: effective or just novel?

Macy’s is using Pinterest to attract talent, but is their example a model for how other brands should use the social site, or is it just a novel attempt at social media?

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macy's pinterest

Clever use of Pinterest: attracting talent

One of America’s most well-known department stores has decided to reach out to job seekers using Pinterest. Macy’s has a fairly active official board, where pinners can see some of the store’s merchandise on their favorite virtual pinboard. This newer career-oriented “macys_exec_jobs” Pinterest page has the potential to sell the company before an applicant even goes to their website or pens an application.

It’s a low-risk venture to find new employees, but will it pay off? The page currently has 170 followers, including repins from CareerBuilder. When clicking around, one can find a range of pins such as “San Francisco Living,” “Sleep Comfortably,” and “Stay Fit.” Most interestingly, the page lists profiles of 11 of their Executive employees.

Pins about bedding. Wait, what?

While there are 10 boards on the page, it seems as though only a couple of them actually pertain to employment within the company. The “Merchandising” board has a YouTube video that explains a bit about their buying and planning careers. When you go over to the “Careers” board, you’ll find the same video. It appears that the company is taking this opportunity to showcase some of its department profiles to entice interested parties, which is to be expected.

The aforementioned board labeled, “Sleep Comfortably,” contains 18 pins of bedding. Just bedding. They’re nice. However, they don’t necessarily make me want to dust off my resume. Something else that caught my eye was the, “San Francisco Living,” “New York Living,” and “Atlanta Living” boards. Each contains pins of the respective cities’ main tourist attractions. Perhaps the thought behind these is to draw attention so that the seeker would be interested in relocating for a career, if necessary?

There is still the “Fashion,” “Stay Fit,” and “Macy’s” boards which have pins that somewhat correlate to their title, but not necessarily to the theme of acquiring a career within the company. Honestly, it seems as though they are more page fillers than material pointing to employment.

The final verdict:

Using Pinterest is a novel idea for attracting talent, and may inadvertently lure a few potential candidates… but in this case, it doesn’t look to be the most effective means of grabbing the attention of otherwise interested job seekers.

Tasha Salinas is a staff writer at The American Genius, holding a Bachelor of Arts in Mass Communications and Journalism from Northeastern University. She is an info geek who reads, talks, & thinks way too much. You don't want to know how long it took her to write this bio.

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1 Comment

1 Comment

  1. Mad Betty

    May 8, 2013 at 11:13 pm

    Maybe we can start sharing craft ideas and recipes on LinkedIn. Wait…no. Let’s just keep everything how it is. Great article. Nicely written. Especially love Tasha’s bio!

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Social Media

Zillow launches real estate brokerage after eons of swearing they wouldn’t

(MEDIA) We’ve warned of this for years, the industry funded it, and Zillow Homes brokerage has launched, and there are serious questions at hand.

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Zillow Homes was announced today, a Zillow licensed brokerage that will be fully operational in 2021 in Phoenix, Tucson, and Atlanta.

Whoa, big huge yawn-inducing shocker, y’all.

We’ve been warning for more than a decade that this was the end game, and the company blackballed us for our screams (and other criticisms, despite praise when merited here and there).

Blog posts were penned in fiery effigy calling naysayers like us stupid and paranoid.

Well color me unsurprised that the clarity of the gameplan was clear as day all along over here, and the paid talking heads sent out to astroturf, gaslight, and threaten us are now all quiet.

Continue reading…

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Social Media

We watched The Social Dilemma – here are some social media tips that stuck with us

(SOCIAL MEDIA) Here are some takeaways from watching Netflix’s The Social Dilemma that helped me to eliminate some social media burnout.

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Last weekend, I made the risky decision to watch The Social Dilemma on Netflix. I knew it was an important thing to watch, but the risk was that I also knew it would wig me out a bit. As much as I’m someone who is active “online,” the concept of social media overwhelms me almost more than it entertains (or enlightens) me.

The constant sharing of information, the accessibility to information, and the endless barrage of notifications are just a few of the ways social media can cause overwhelm. The documentary went in deeper than this surface-level content and got into the nitty gritty of how people behind the scenes use your data and track your usage.

Former employees of high-profile platforms like Facebook, Twitter, Instagram, Google, and Pinterest gave their two cents on the dangers of social media from a technological standpoint. Basically, our data isn’t just being tracked to be passed along for newsletters and the like. But rather, humans are seen as products that are manipulated to buy and click all day every day in order to make others money and perpetuate information that has astronomical effects. (I’m not nearly as intelligent as these people, so watch the documentary to get the in-depth look at how all of this operates.)

One of the major elements that stuck with me was the end credits of The Social Dilemma where they asked interviewees about the ways they are working to eliminate social media overwhelm in their own lives. Some of these I’ve implemented myself and can attest to. Here’s a short list of things you can do to keep from burning out online.

  1. Turn off notifications – unless there are things you need to know about immediately (texts, emails, etc.) turn it off. Getting 100 individual notifications within an hour from those who liked your Instagram post will do nothing but burn you (and your battery) out.
  2. Know how to use these technologies to change the conversation and not perpetuate things like “fake news” and clickbait.
  3. Uninstall apps that are wasting your time. If you feel yourself wasting hours per week mindlessly scrolling through Facebook but not actually using it, consider deleting the app and only checking the site from a desktop or Internet browser.
  4. Research and consider using other search tools instead of Google (one interviewee mentioned that Qwant specifically does not collect/store your information the way Google does).
  5. Don’t perpetuate by watching recommended videos on YouTube, those are tailored to try and sway or sell you things. Pick your own content.
  6. Research the many extensions that remove these recommendations and help stop the collection of your data.

At the end of the day, just be mindful of how you’re using social media and what you’re sharing – not just about yourself, but the information you’re passing along from and to others. Do your part to make sure what you are sharing is accurate and useful in this conversation.

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Social Media

WeChat ban blocked by California judge, but for how long?

(SOCIAL MEDIA) WeChat is protected by First Amendment concerns for now, but it’s unclear how long the app will remain as pressure mounts.

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WeChat barely avoided a US ban after a Californian judge stepped in to temporarily block President Trump’s executive order. Judge Laurel Beeler cited the effects of the ban on US-based WeChat users and how it threatened the First Amendment rights of those users.

“The plaintiffs’ evidence reflects that WeChat is effectively the only means of communication for many in the community, not only because China bans other apps, but also because Chinese speakers with limited English proficiency have no options other than WeChat,” Beeler wrote.

WeChat is a Chinese instant messaging and social media/mobile transaction app with over 1 billion active monthly users. The WeChat Alliance, a group of users who filed the lawsuit in August, pointed out that the ban unfairly targets Chinese-Americans as it’s the primary app used by the demographic to communicate with loved ones, engage in political discussions, and receive news.

The app, along with TikTok, has come under fire as a means for China to collect data on its users. U.S. Department of Commerce Secretary Wilbur Ross has stated, “At the President’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of U.S. laws and regulations.”

This example is yet another symptom of our ever-globalizing society where we are learning to navigate between connectivity and privacy. The plaintiffs also pointed out alternatives to an outright ban. One example cited was in Australia, where WeChat is now banned from government officials’ phones but not others.

Beeler has said that the range in alternatives to preserving national security affected her decision to strike down the ban. She also explained that in regards to dealing with national security, there is “scant little evidence that (the Commerce Department’s) effective ban of WeChat for all US users addresses those concerns.”

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