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21 ways to make your real estate blog irresistably sticky

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What Does Sticky Mean?

The main goal in blogging is to have a site that readers click around and find themselves sticking around, especially first time visitors. There are many ways to make your site appealing to readers, and ProBlogger, one of the web’s foremost voices on blogging suggests 21 ways to make your blog or website sticky (as presented via images below). Hopefully, some of this won’t make sense and you’ll *have* to go read the whole article! It’ll make your site sticky…



original image courtesy of Sarah Parrott



original image courtesy of foundphotoslj



original image courtesy of melop



original image courtesy of Orin Optiglot



original image courtesy of Maureen Fischinger



original image courtesy of life of bryan



original image courtesy of nathan gibbs




original image courtesy of pulpolux



original image courtesy of Otto Yamamoto



original image courtesy of Theremina



original image courtesy of bensonkua



original image courtesy of pingnews.com



original image courtesy of decor8



original image courtesy of WintrHawk



original image courtesy of joe lencioni



original image courtesy of Odalaigh



original image courtesy of TwOsE



original image courtesy of Sophistichate



original image courtesy of Seema K K



original image courtesy of Dana Rocks


So head over to ProBlogger and get all the details on how to make this happen!

originally published July 18, 2008

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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47 Comments

47 Comments

  1. teresa boardman

    July 18, 2008 at 11:17 am

    I was going for sticky but ended up with gooey. The thing seems to be everywhere and it won’t leave me alone, like bubble gum stuck in my hair, which is better than having it in my nose but still.

  2. Lani Anglin-Rosales

    July 18, 2008 at 11:20 am

    Nice, T… of all these things, which would you attribute to be the most helpful tip for stickiness (obviously you’re deep in the stickiness, so help us all out!)??

  3. teresa boardman

    July 18, 2008 at 11:32 am

    writing every day for a few years. Writing content that gets picked up by other blogs, and I believe I have all the items mentioned in your post. I also have calls to action on my right sidebar. Blogs need to have calls to action.

  4. Matthew Rathbun

    July 18, 2008 at 11:34 am

    Sorry, there were too many words in this post for me to finish reading 🙂

    I really like the graphiposts becaue they stand out and get their message across. Graphics are more memorable…

    Regardless of how much I like the format, I would add that sticky blogs are sticky because their target audience finds it appealing and the target audience feels catered to. Whereas not all of the points above may be of value to every reader, if you use enough of these tools, it will touch eader in some unique way.

    I like blg that are unique! Thanks for sharing!

  5. Vicki Moore

    July 18, 2008 at 11:50 am

    I know! I know! I have to make changes. It’s been swimming around in my head for weeks and now you put it in B&W. Dang it!

  6. karim kanji

    July 18, 2008 at 12:43 pm

    Opps! I think i need to spendsome time on my blogs! Thanks for this!

  7. Ginger Wilcox

    July 18, 2008 at 2:46 pm

    I think diverse content is also important- you don’t want all of your blog posts to sound the same.

  8. Benn Rosales

    July 18, 2008 at 3:03 pm

    Ginger you hit the nail on the head.

    If your blog is boring you can have a million calls to action and the reaction will be- pretty much boring.

    You have to do things that leap off the page and grab a consumer in a creative way- not just words, all blogs have words, all blogs have pictures (we’ll the ones that succeed), but sticky is about being sticky to the consumer until that action is exciting to them, and exciting the client means an excited action.

    Boring your audience to skimming is not a strategy that will gain you more than a bored audience that has moved on….

  9. Chuck G

    July 18, 2008 at 5:43 pm

    Lani,

    VERY creative post — I love the graphics. One thing that you didn’t touch on (or I was just blinded by the colors!) is throwing an occasional podcast in the blog to mix things up. Podcasts don’t need to be super-scientific, nor some earth-moving content. Just take a post that you were thinking of writing, and just record it as a podcast instead. Readers love it because it’s new and different, and it’s yet another way to personalize yourself on the blog…
    …which is the whole purpose of the blog after all, right?

  10. Dj Swanepoel

    July 18, 2008 at 5:47 pm

    Thanks for the creative post! Its always nice to see something different and unique.

  11. Ken B.

    July 18, 2008 at 9:06 pm

    Ummmmm….another one? The thing is, it’s really hard to hit two home runs in a row, or smack two holes in one, or cast two Yahtzees…know what I mean.

    This style is compelling in delivery and message. I’m all ears and eyes and I appreciate both the artistry and the science.

    Thank you Lani.

    KenB

  12. Ricardo Bueno

    July 18, 2008 at 10:19 pm

    Lani: I loved, loved, loved the compilation of images that you put together!!! ProBlogger offered some excellent suggestions. You put it all together to perfection here 🙂

  13. Brad Andersohn

    July 18, 2008 at 11:21 pm

    Sticky and guey!! This is a fantastic post Lani. Drew Meyers made a comment on the GeekEstateBlog claiming, “it’s the most creative post I’ve seen in quite some time.” and I think I’d have to agree. Best imagery post I’ve seen yet! Thanks.

  14. Paula Henry

    July 19, 2008 at 7:23 am

    Lani – There are those who use pictures and those who do not – you use them masterfully! Engaging, fun and unique. Thanks for the link to ProBlogger!

  15. Glenn fm Naples

    July 19, 2008 at 7:35 am

    Lots of food for thought to improve the stickiness of my blog – thanks Lani. 🙂

  16. Erion Shehaj

    July 2, 2009 at 7:33 pm

    Lani

    If I were you, I’d actually be offended that all these commenters are actually surprised by your creative ways. Don’t they know CreatiVT is your middle name 🙂

    You hit it out of the park with this one.

  17. Matt Stigliano

    July 2, 2009 at 11:34 pm

    Lani – I remember this post when you first did it. I remember thinking that there was a lot to learn, but knew it was easier to learn in the simple kids’ book style fashion. Thanks for the reminders of things to think about when working on my blog. I’ve got a lot to learn, but everyday, I learn or figure out something that I hadn’t quite grasped. Keep them coming!

  18. Steve Beam

    July 3, 2009 at 7:35 am

    I have the MOST boring about page. Need to make a change there. Finding your groove and sticking with it is also hard but once you find your spot in the world it usually comes easy. Learning the audience is a major key as well.

  19. Kevin Tomlinson

    July 5, 2009 at 10:49 pm

    You know Bro— I don’t find myself reading many of these agent/agent sites….But @laniar I’m liking your sh*t, girl.

    Good post. Lotsa effort; all-in-all a “10”!

  20. Liz Benitez

    November 15, 2010 at 12:42 pm

    Nice, one of the easiest post to read I’ve seen in a long time. 🙂 Thanks for the info.

  21. stephanie crawford

    February 5, 2011 at 2:05 am

    Hey. I’m sticky over here! My bounce rate is UBER-Low, like 2.5% – but what I need is MORE visitors. I just can’t figure out the “getting good rankings” thing. When I look at my analytics, most of my traffic comes from people looking for me by name, or by my blog name, or company name. My IDXpress also gets me clicks on specific addresses, but I just can’t seem to get up there with my blog posts or pages. Granted, I’m not much of a writer – more of a reporter.

    Any ideas on how I can give my various Community pages more Oomph is greatly appreciated!

    BTW – anybody know what happened to the AG post about the Free Downloadable Marketing Plan? It’s gome MIA and I’d love to see it! THX. It was here previously:
    https://agentgenius.com/real-estate-sales-marketing/real-estate-marketing-plan-to-put-into-use-this-year-free-download/

  22. Bryan Thompson

    February 7, 2011 at 9:26 am

    Lani, great tips here – And I LOVE the artwork! It’s easy to see why your blog is always a hit. 🙂 I would also add – if you have advertising and monetize, be strategic in how they’re set up. Don’t junk up your blog with ads (and REALLY don’t junk it up with Google Adsense). It can make a blog look like it sold out. Yes, ads are great and can be rewarding, but keep them in specific areas. Great post.

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Social Media

Reels: Why Instagram can’t compete with TikTok… yet?

(SOCIAL MEDIA) The future for Instagram Reels is uncertain, since even Instagram has acknowledge that TikTok is far ahead of them, but what does it mean for their future?

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Phone camera on stand in foreground with two women filming for TikTok or Instagram reels in the background

If you’re a TikTok user, chances are you’ve scoffed at Instagram’s attempt to compete with the hype. Yes, I’m referring to the Reels feature.

In an attempt to step in and absorb all the TikTok user run-off in August, when Trump announced the TikTok ban, Instagram launched Reels. Short, catchy and sharable clips, Reels are almost exactly like TikTok videos – but are they catching on?

In an interview with The Verge’s “Decoder” podcast, Head of Instagram Adam Mosseri says that he isn’t yet happy with Reels, stating that TikTok is still “way ahead”. While Reels is growing in terms of shared content and consumed content, it’s not nearly where Instagram hoped it would be by this point. Perhaps this is because TikTok is still alive and well. Or perhaps there’s something else to it.

It’s interesting to note that some of the most popular Reels on Instagram are simply reposted TikToks. This poses the question: Is Instagram’s Reels simply a channel where the ‘cream of the crop’ TikTok videos can get posted in a second location and exposed to a new audience, or is it actually a platform for creators?

Mosseri also hints at some sort of consolidation across Instagram’s video features (i.e., IGTV, in-post videos, Reels). Without being entirely sure what that will look like, I’m already skeptical – is this all just another example of Facebook (via Instagram) trying to hold a monopoly on the social media sphere?

My opinion? As long as TikTok is still in operation, it will reign supreme. While the two apps have a ton of overlap, they are simply different cultural spaces. TikTok is a trend-heavy, meta-humor creative space that relies on engagement between users through effect, duets, and other TikTok-exclusive features.

Adversely, Reels is a space for Instagramming millennials and Gen Xers who might be choosing to opt out of TikTok (which has sort of become the cultural epicenter for the younger Gen Zers). The feature might also be used by Insta influencers and creators of all ages who toggle between the two apps (i.e., reposting your viral TikTok on Instagram to gain more traction).

Whatever the reason is for engaging in Reels, I’m fully certain the feature will never amount to the success of TikTok – but I guess we’ll have to wait to see what Instagram has in store for us next.

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How this influencer gained 26k followers during the pandemic

(SOCIAL MEDIA) Becoming an influencer on social media can seem appealing, but it’s not easy. Check out this influencer’s journey and her rise during the pandemic.

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Influencer planning her social media posts.

Meet Carey McDermott – a 28-year-old Boston native – more widely known by her Instagram handle @subjectively_hot. Within a few months, since March, McDermott has accrued a whopping 26k following, and has successfully built her brand around activism, cheeky observations of day-to-day bullshit, and her evident hotness.

“It mostly started as a quarantine project.” Said McDermott, who was furloughed from her job at the start of shelter-in-place. “I had a lot of free time and I wanted to do an Instagram for a while so I thought, ‘I might as well take some pictures of myself.’”

To get started McDermott, used a lot of hashtags relevant to her particular niche to get noticed, and would follow other influencers that used similar hashtags.

“I definitely built a little online community of women, and we all still talk to each other a lot.”

Like many popular influencers, McDermott engages with her audience as much as possible. She is sure to like or reply to positive comments on her pictures, which makes followers feel special and seen, and subsequently more likely to follow and continue following her account. She also relies heavily on some of Instagram’s more interactive features.

When asked why she thinks she has been able to build and retain such a large base in just a few months, McDermott explained: “I think people like my [Instagram] Stories because I do a lot of polls and ask fun questions for people to answer, and then I repost them”.

But it’s not just fun and games for @subjectively_hot – Carey wants to use her account to make some substantial bread.

“I’ve gotten a bunch of products gifted to me in exchange for unpaid ads and I’m hoping to expand that so I can get paid ads and sponsorships. But free products are nice!”

Additionally, McDermott was recently signed with the talent agency the btwn – a monumental achievement which she attributes to her influencer status.

“Having a large Instagram following gave me the confidence to reach out to a modeling brand. After they looked at my Instagram, they signed me without asking for any other pictures.”

To aspiring influencers, McDermott offers this advice:

“Find your niche. Find your brand. Find what makes you unique and be yourself – don’t act like what you think an influencer should act like. People respond to you being authentic and sharing your real life. And definitely find other people in similar niches as you and build connections with them.”

But McDermott also warns against diving too unilaterally into your niche, and stresses the importance of a unique, multi-dimensional online persona.

“[@subjectively_hot] is inherently a plus size account. But a lot of plus size Instagrams are just about being plus size, and are only like, “I’m confident and here’s my body”. I don’t want to post only about body positively all day, I want it to be about me and being hot.”

And you definitely can’t paint this girl in broad strokes. I personally find her online personality hilarious, self-aware, and brutally anti-patriarchal (she explicitly caters to all walks of life minus the straight cis men who, to her dismay, frequent her DMs with unsolicited advice, comments, and pictures). Her meme and TikTok curations are typically some of the silliest, most honest content I see that day and, as her handle suggests, her pictures never fail in their hotness value.

For McDermott, right now is about enjoying her newfound COVID-era celebrityhood. Her next steps for @subjectively_hot include getting paid ads and sponsorships, and figuring out the most effective way to monetize her brand. The recent spike in COVID-19 cases threaten her chances of returning to the place of her former employment in the hospitality industry.

With so many influencers on Instagram and other platforms, some might find it hard to cash in on their internet fame. But with a loyal fanbase addicted to her golden, inspiring personality, I think Carey will do just fine.

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TikTok: A hotbed of cultural appropriation, and why it matters

(SOCIAL MEDIA) Gen Z’s favorite app TikTok is the modern epicenter for cultural appropriation – why you as a business owner should care.

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TikTok creator with a phone recording on a stand, but dances can be a sign of cultural appropriation.

Quarantine has been the catalyst for a sleuth of new cultural phenomena – Tiger King, Zoom, and baking addictions, to name a few. Perhaps most notably, TikTok has seen user numbers skyrocket since lockdown. And I don’t think those numbers are going down any time soon.

TikTok is a very special place. More so than any other social media apps I’ve engaged with, TikTok feels like a true community where total strangers can use the app’s duet or audio features to interact in creative, collaborative ways.

However, being able to use another user’s original audio or replicate their dance has highlighted the prevalence of cultural appropriation on TikTok: the app, as wholesome as it may be at times, has also become a hot bed for “virtual blackface”.

The most notable example of appropriation has to do with the Renegade dance and Charli D’Amelio – who is young, White, and arguably the most famous TikTok influencer (she is second only to Addison Rae, who is also White). The dance, originally created by 14-year-old Black user Jalaiah Harmon, essentially paved the way for D’Amelio’s fame and financial success (her net worth is estimated to be $8 million).

Only after Twitter backlash did D’Amelio credit Harmon as the original creator of the dance to which she owes her wealth – up until that point, the assumption was the dance was hers.

There is indeed a myriad of exploitative and appropriative examples of TikTok videos. Some of the most cringe-worthy include White users pantomiming black audio, in many cases affecting AAVE (African American Vernacular English). Styles of dance and music that were pioneered by Black artists have now been colonized by White users – and many TikTokers are not made aware of their cultural origins.

And what’s worse: TikTok’s algorithms favor White users, meaning White-washed iterations of videos tend to get more views, more engagement and, subsequently, more financial gains for the creator.

As you can imagine, TikTok’s Black community is up in arms. But don’t take it from me (a non-Black individual) – log onto the app and listen to what Black users have to say about cultural appropriation for yourself.

Still, the app is one of the fastest growing. Companies are finding creative ways to weave their paid ads and more subliminal marketing strategies into the fabric of the ‘For You’ page. In many ways, TikTok is the next frontier in social media marketing.

With a few relevant locational hashtags and some innovative approaches to advertising, your business could get some serious FREE attention on TikTok. In fact, it’s the future.

As aware and socially conscious small business owners, we need to make sure that while we are using the app to get ours, that the Black creators and artists who made the app what it is today are also getting theirs. Anything short of direct accountability for the platform and for caustic White users would be offensive.

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