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Missing Social Media Users- Cool Twitter Tool

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Clean up your Twitter act

You may not be OCD like me, but it’s still prudent to use some tweezers on your social networks. Initially, I discovered MyCleenr which shows you all of your inactive contacts on Twitter, but it doesn’t work unless you follow less than 700 people (which I sooo don’t). Disheartened, I continued my search and this week found Twitoria which has gotten around the API issues MyCleenr has and all you do is tell it your username and is shows all inactive accounts you are following and how many days it has been since their last update. I was apparently following nearly 100 people who haven’t updated in over three months, so I have unfollowed and now my list is a little cleaner.

People are MISSING

What’s most interesting is how many people have fallen off the grid. When you visit their blogs, they’re stagnant. When you go to their Facebook, they’re missing. People that used to comment frequently here and elsewhere and used to be extremely active in this space are M.I.A. I tried contacting a few people over email but had little luck.

Have people gotten desk jobs during this trying time? Have the “social media experts” with hundreds or even thousands of followers that haven’t updated in a year simply on hiatus until money grows from trees again? If you haven’t felt a decline in online interaction, Twitoria will open your eyes. Sure, there are a select few new names in the real estate blogiverse, but there are far more established names that have dropped off.

This article was originally published here in March of 2009.

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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33 Comments

33 Comments

  1. Jack Leblond

    March 3, 2009 at 1:51 pm

    Great find Lani – I removed a few of mine, and was also puzzled by the number of super active profiles that just stopped updating.

    Perhaps it’s the work of zombies:
    https://www.woostercollective.com/2009/01/hacking_the_grid_in_austin_zombies_ahead.html

  2. teresa boardman

    March 3, 2009 at 4:49 pm

    Cool! I just checked and the pattern I am seeing is that new users set up a twitter account, use it for a few tweets and then never come back.

  3. Mark Eibner

    March 3, 2009 at 8:17 pm

    we’re at it again Missing Social Media Users (& a Cool Twitter Tool): Get out of your feed read.. https://tinyurl.com/be3gk2

  4. sheilabragg

    March 3, 2009 at 8:28 pm

    Missing Social Media Users (& a Cool Twitter Tool): Get out of your feed reader and comment on this post- we PRO.. https://tinyurl.com/be3gk2

  5. Missy Caulk

    March 3, 2009 at 7:55 pm

    Wow, that was eye opening, some have twittered a word. Guess they signed up cuz I told um to.

  6. Ken Brand

    March 3, 2009 at 9:15 pm

    Thanks, like you and everyone sez, it’s interesting to see who evaporated. Trimmed more than I expected. I so appreciate all these jewels you share:-)

  7. Paula Henry

    March 4, 2009 at 9:42 am

    I have evaporated! Too much work and not enough me – but please don’t give up on me yet 🙂

  8. Brandie Young

    March 4, 2009 at 2:32 pm

    Thanks, Lani. Great tool!

  9. Mark Eckenrode

    March 4, 2009 at 3:29 pm

    was able to trim about 50 folks, thanks lani.

    as far as drop-offs vs actives… could also be from social media burnout. though, i’ve seen a number of profiles updated on plaxo and linkedin to remove realtor and replace with something else.

  10. Lesley Lambert

    April 15, 2009 at 8:18 am

    Neat! I was surprised to find that I had zero inactive people on my list!

  11. Matt Stigliano

    May 3, 2009 at 3:50 pm

    Somehow I missed this post, but was excited at the prospect of it…unfortunately, Twitoria doesn’t seem to be working correctly right for me. It just keep telling me “Oops! Either you misspelled your username or there was a glitch on Twitter’s end. Try again!” I’ll have to remember to check it out later.

  12. Ricardo Bueno

    May 8, 2009 at 8:36 pm

    Love this. Will be using it to “clean house” over the next couple of days.

    Now don’t laugh (and I don’t know why), but the name somehow reminds me of Family Guy. Just sayin’…

  13. Atlanta Real Estate

    September 29, 2009 at 7:53 pm

    Good Post, Lani.

    Maybe the thrill is wearing off some.

    RM

  14. Bob

    September 29, 2009 at 8:19 pm

    Its a major time suck.

  15. Ken Brand

    September 30, 2009 at 2:27 am

    Check out: “Missing Social Media Users- Cool Twitter Tool | Real Estate Opinion MAG – AgentGenius” (https://twitthis.com/itrnw8)

  16. Jim Duncan

    September 30, 2009 at 8:07 am

    The threshold for entry is so low, but the patience needed before seeing the reward (whether financial or psychological) is so high that it’s no wonder so many people sign up, say “Trying out Twitter!” and then they’re gone.

  17. Troy Roark (ILRealEstate @Twitter)

    September 30, 2009 at 10:17 am

    Very neat. It would be great if Twitoria worked liked a Disk Cleaner and just wiped out your lackluster follows instead of having to do it manually. Regardless, nice app to sell some google ads 🙂

  18. Michelle DeRepentigny

    September 30, 2009 at 11:49 am

    Hear me whine 🙂 I just manually went through mine about a week ago and deleted 70+- who never updated or only posted “I got 1000 new followers” type updates. Marking this app for the next clean up date – which I actually added to outlook for 60 days future.

  19. Todd Carpenter

    October 1, 2009 at 2:58 pm

    What happens if one of those people you stop following starts tweeting again? How do you know? You’d have to go find them all over again. If I still follow someone who’s not tweeting, so what? What’s the advantage to cutting them off? A lower follower count?

    I tend to follow people who engage me, or I find interesting. If they come back, I know I’ll want to follow them again. So why unfollow in the first place?

  20. teresa boardman

    October 1, 2009 at 3:02 pm

    I like following people who don’t tweet. They are easy to keep up with

  21. Patrick Healy

    October 1, 2009 at 3:22 pm

    I have to be honest, I am much more concerned if they are tweeting good stuff rather than the frequency. There are some that I wish tweeted less 🙂 What I would find much more helpful is a way to see how many friends we have in common and an easier way to browse others’ follow lists.

    Just my 2 cents.

    ps twitoria.com did not work for me at all. Said none of my friends have ever tweeted. Some have thousands of updates. Might just be me but I don’t think this tool is very useful.

  22. Atlanta Real Estate

    October 1, 2009 at 4:03 pm

    Just to follow on a little to Patrick, why don’t people just discriminate more on who they follow.

    Seems to me, if one has even hundreds, or thousands of people they are following, they probably have no clue who a large majority of these people even are.

    RM

  23. Patrick Healy

    October 1, 2009 at 7:54 pm

    Good point Atlanta. I can’t follow too too many people because then I am really not very able to engage. You only have so much room in your life for so many friends, virtual or otherwise…

    As a general rule I tend to stay away from people who have too many followers unless I know them personally or through industry. I have no desire to follow Ashton Kutcher or P Diddy. They are not going to impart anything to me that a dozen of my real friends will do or do for them 🙂

  24. Atlanta Real Estate

    October 1, 2009 at 8:51 pm

    C’mon now, P Diddy can turn your business around, baby!

    RM

  25. stephanie crawford

    October 3, 2009 at 2:27 am

    The results don’t seem to be accurate. It is telling me that several of my peeps that tweet ALL THE TIME have NEVER tweeted. (Ellen DeGeneres with her 4 million followers has never tweeted???).
    I’m betting this program can’t see tweets that come from other sources like Tweetie and FB.

  26. Connectiverealty

    October 3, 2009 at 10:29 am

    I’m not getting accurate results either so I have to agree with Stephanie. Some of these people tweet all the time yet it came up that they never do. I would include tweetdeck to the list.

  27. Mike Rohrig

    October 4, 2009 at 11:02 pm

    Twittoria showed all my followers as “never updated”. Seems to be having problems.

  28. Lani Rosales

    October 4, 2009 at 11:46 pm

    Yeah, I think we broke it, it has been “down for maintenance” for some time now. Maybe another one bites the dust?

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Social Media

This non-judgmental app can help you switch to a plant-based diet

(SOCIAL MEDIA) There are many reasons people choose plant-based diets. If you’re looking to try it out, this app helps you stay on track.

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No Meat Today, a judgement-free plant-based diet tracking app.

The interest in plant-based proteins continues to grow. Healthline suggests that Americans are shifting toward plant-based meat substitutes because of shortages in the grocery store due to the pandemic, but there are many reasons to make the switch.

Plant-based proteins are considered more sustainable than traditional meat. Nutritionally, plant-based meat alternatives are often healthier. Regardless of the reason, if you’re one of the many Americans who are changing your diet, there’s a new app that can help you stay on track without making you feel judged if or when you do eat meat.

Your companion to eating less meat

No Meat Today is an app available in the App Store. You can get on a waitlist in Google Play. It’s a fun app that asks you, “Did you eat meat today?” You can even define what meat means to you, red meat, fish and seafood, poultry, eggs and/or dairy. As you eat less meat, your “planet” attracts cows. The design is simple, “don’t eat meat, get a cow.” If you eat too much meat, your cows go away. There’s no judgement if you lose a cow.

The creator, Arnaud Joubay says, “I’m not here to tell anyone what they should do, only to offer a friendly app to those who want to do the same.” It’s recommended to look back at your history to decide whether you want to eat meat or not.

Reviews

The app was just released earlier this year. Most of its features are free, but you can pay $4.99 for all the features for one year. There have been some very cute cows released for special days. In the App Store, reviews are positive, but the caveat is that the creator asks you to contact him first if you if your review isn’t 5-stars. It’s a cute app that can motivate you to eat less meat.

Here’s the link to the product page.

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Twitter insights to engage more customers this holiday season

(SOCIAL MEDIA) Twitter wants to help you prep your marketing for the first COVID holiday season by sharing findings on what customers care about.

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Man on laptop open to Twitter, considering his holiday shopping with Christmas tree behind him.

The year 2020 has been a year like no other. None of us expected to be confined to the inside of our homes, but here we are. And now, more than ever, the holiday season is something most of us are looking forward to, even if we have to spend it apart. And social media like Twitter will be a key part of that.

So, to get a sense of what consumers expect this holiday season, Twitter UK has shared some insights to help brands better strategize on their holiday campaigns. Twitter’s official partner, Brandwatch, analyzed tweets from March to September to find out “people’s opinions and biggest concerns.” Here are Twitter’s findings.

Compared to previous years, people have already started asking for and have begun giving gift ideas and recommendations to each other. According to the data, mentions of Christmas started to increase in March. Between March 1 and September 30, there was a 10% increase in mentions compared to last year. So, brands should definitely start kicking off their marketing campaigns sooner than later.

The pandemic has undoubtedly influenced how we spend our money and has altered how we are able to have family time. According to the Brandwatch Twitter data, 59k people are discussing how family gatherings will be impacted by it. So, brands should be mindful of this, and incorporate messaging that reaches out to everyone. Messaging that makes family and friends feel connected, even if they are spending the holidays alone.

Another thing to consider is combining your efforts with local businesses. Making purchases from small and independent businesses is something that has been heavily highlighted since the beginning of the pandemic. With Christmas drawing near, this couldn’t be more important in people’s minds. Twitter has seen a substantial jump in people saying they will be holiday shopping locally. By partnering with a local business, both small and large companies can benefit from sales.

Also, health and safety were and still are at the top of everyone’s minds. A lot of people on Twitter are saying they will do all their shopping early. This will help them avoid the large crowds of last-minute shoppers.

As a result, companies should start preparing themselves to receive early shoppers. Part of preparing is making sure all health and safety measures are in place. Brands should follow all CDC guidelines and make sure they continue to be transparent with customers. Sending out a simple safety message through social media or email will go a long way.

These insights from Twitter are specific to the UK, but should still be considered. No one knew we’d still be where we are now. However, the holiday season is still something people are excited about. And, brands can take these insights to help maximize sales.

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10 Snapchat Ad tips to increase engagement for holiday shopping season

(SOCIAL MEDIA) As holiday shopping draws near, Snapchat offers helpful tips to help business owners make use of their advertising and branding tools.

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Woman holding phone open to Snapchat chat window, casually dressed with journal and coffee nearby.

The holidays are basically here, and Snapchat wants to make sure you get the most out of your Snap promotions. The company recently released its “Snapchat Ads Best Practices: 10 Tips to Help Increase Ad Engagement” post. With these pointers and advertising best practices, Snap hopes to help companies “build visually appealing ads that drive quality engagement and high return on investment for your business.”

So, let’s get into the tips!

1. Choose the right ad format for your goals
With a lot of advertising options, Snap says you need to select the right ad type that will better align with and help you meet your business goals.

2. Showcase your product front and center in your ad creative
Displaying a fullscreen video or image of your product will encourage a viewer to want to engage more. As a result, it is good to include a ‘hero’ message at the beginning that has all relevant information, such as offers and specials.

For eCommerce purposes, products should be featured “front and center to drive purchase intent.” For apps and games, include the app’s UI, features, and benefits in the ad. Meanwhile, local businesses should highlight the services or products their business specializes in.

And, always remember to make sure your creative meets Snapchat’s ad specs so your ad can be displayed flawlessly.

3. Make your ads feel native to Snapchat
No one likes intrusive ads that scream at your face telling you to buy a certain product or service. To prevent this from happening, Snap says your ads should “mirror the bite-sized and linear storytelling of Snaps” already on the platform. These non-intrusive ads should be kept short at around 5-6 seconds. And, Snap says these more “conversational ads” get viewed more fully than polished ads do.

4. Drive urgency with relevant messaging
Don’t overcomplicate the message. This will just get people to swipe away. Instead, make sure relevant information is at the beginning and is easy to understand. Placing your messaging within the first 2 seconds is preferable.

5. Design for sound on
Despite what you might think, silence isn’t better. Snap says that about 64% of Snapchat ads have the sound turned on. And, an effective way of including sound in your creative is by using a customer testimonial. Spoken testimonials help viewers understand and better relate to the brand or product.

6. Link your ads properly
Make sure users are being directed to where you want them to go. You don’t want them clicking on a broken link. Or worse, someone else’s content. The right link is crucial for impressions and conversions. Here are Snap’s recommended “attachment types depending on advertiser goal.”

  • Drive online sales by using Web View Attachments. These pages instantly load for the user and are available in Snap Ads, Story Ads, and Lenses.
  • Drive app installs by using App Install Attachments. Snapchatters will be able to swipe and download your app. Using ‘Install Now’ or ‘Download’ as a CTA, Snap says you will have strong conversion rates.
  • Drive app engagement/app visits by using Deep Links. These links will bring existing users back to your app. At the same time, any new users will be directed to the app store to install the app. Deep Links can be added to Single Image or Video ads, Story Ads, and Lenses.

7. Test ad creative and try new ad formats
Testing something is a pretty good idea when it comes to anything. Snap emphasizes this, and says testing can give you “insight into what content resonates most with your target audience.” They recommended testing your ad creative for about 2-4 weeks using different formats. After you’ve gathered enough information, you can determine the winning format that is best for you.

8. Use goal-based bidding to bid towards your desired action

  • Goal-based bidding “allows you to optimize towards a specific action that a Snapchatter is most likely to take, such as installing your app, watching a video, or completing a purchase.”
  • Snap has several bidding strategies, and it recommends using Target Cost Bidding.

9. Broaden your targeting
After you’ve been running your ads for at least a couple of weeks, Snap says to consider broadening your target audience. Snapchat has several different targeting options. Some of the categories you can expand on are geo, gender, age ranges, and languages. Expanding your audience will allow you to get more impressions.

10. Understand your audience reach to optimize
Finally, make use of Snap’s Audience Insights. These insights provide Snapchat with data like demographics, interests, locations, and devices overview. By knowing this information, you can better understand your audience and create content that is tailored to them. Content that will ultimately maximize your advertising efforts.

Overall, Snapchat understands that “mobile advertising is a key component to any digital marketing strategy.” By offering us these tips, they are reminding us of some things we already know, and telling us how they can help us achieve our advertising goals.

With the holidays around the corner, Snapchat says they can help you reach a large and engaged audience for just $5 a day with their offerings. So, what do you think of Snapchat’s tips?

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