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Needed: Facebook Geniuses



facebook real estateThe reason that a Genius has such a limited knowledge of affairs outside of his special talent, is because the controlling influence of so much thought on the one subject allows him little or no time in which to develop those, to him, less important thoughts, and consequently his mind gets our of harmony with them, and they either come to him no more, or come only as a discord. All intelligence and knowledge awaits to be used.A. Victor Segno “The Law of Mentalism” 1902

Well, I’m no genius, but I disagree with Victor on the first part while in agreement with him on the last. Of course, you see the first assertion proven daily by those addicted to blogging with so little time left for other affairs (guilty). So, I thought I would reach out to the Facebook geniuses out there.

facebook.gifI spent a couple of hours on Facebook the other other day, and boy do I need help. I’d like a couple of things from you Facebook geniuses:

  • Links to pages where you think a real estate agent is effectively using Facebook.
  • Suggestions on how you are using Facebook and what features you think are best.
  • Any results you have seen, that will spur me on

My interest in Facebook is totally self-serving. I heard a story about a Canadian agent whose last $20 million in sales all came from connections made through Facebook. If I locate her Facebook page, I’ll post it here.

So, let’s hear it for: all intelligence and knowledge awaits to be used. And, I am waiting.

Writer for national real estate opinion column, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

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  1. Benn Rosales

    October 26, 2007 at 12:02 am

    A successful real estate facebooker has a lot of friends that are not Realtors. They simply have lots of friends in their local circle that are referred by default. Pretty simple. jmo I found just such a 20 something re couple the other night, I’ll see if I can reproduce the results and give you a link.

  2. Lani Anglin

    October 26, 2007 at 4:24 am

    I agree with Benn- it’s the same as any social network- be social and the result is natural referrals. Too many people are guilty of abusing Facebook by placing unnatrual comments on “walls” or sending sales-y messages to “friends.”

    My theory is that if you make friends online (or off for that matter) and they happen to know what you do for a living instead of basing your entire “conversations” on what you do for a living, referrals are the natural result of these friendships.

    If the connections aren’t natural, I believe it will be nothing more than a waste of time. My point: the subject matter will guide your success… talk about your city with people from your city, join groups of people with similar interests and talk about those interests. If you talk about nothing but YOU and YOUR business, the Facebook connection may be lost.

  3. Jay Thompson

    October 26, 2007 at 5:02 am

    Benn and Lani are so smart. Seriously.

    Most of my Facebook friends are agents or at least connected to the industry. But I do have a current client whose preferred method of communication is through Facebook. Not email, phone or text message. Facebook.

    They actually told me, “It’s cool that someone your age is on Facebook.” I didn’t know whether to laugh, cry, or smack them.

  4. Benn Rosales

    October 26, 2007 at 5:05 am

    haha smack them anyway- but seriously, smack them.

  5. Brian Wilson

    October 26, 2007 at 9:19 pm

    Smacking aside, we can learn from Jay’s story. It seems nearly all college kids and 20-somethings are either on facebook or MySpace or both or more. This is a great way to tap into the Generation Y networks, and we will definitely need to sooner or later to stay afloat in real estate 🙂

    Brian Wilson,

  6. Linda Davis

    October 27, 2007 at 5:00 pm

    I’m still trying to figure out whether it is good if someone pokes you.

    • Jim Lee

      October 27, 2009 at 12:05 am

      Poke back Linda; it’s good, they’re noticing you and letting you know.

  7. Benn Rosales

    October 28, 2007 at 12:11 am

    Only when no one else is looking linda ;]

  8. Steve Volkers

    October 30, 2007 at 2:03 am

    I have been on facebook marketing myself for 4 months and have not had closed deals from it but have made a lot of friends and connections. I also have seen a big jump in my website hits coming from my facebook profile. So it’s a good addition to my over all internet marketing.

  9. Bonnie Erickson

    October 31, 2007 at 2:20 am

    It’s all about the sheep, the flying sheep! Honestly, I’m no genius and haven’t gotten too involved with the social part of Facebook yet. I find it’s easy to spread my time too thin and not get anything done. The more time I spend there the less time I have to read other’s blogs, to write my own blog posts, to update web pages, etc. I have found, however, that the 20 something crowd is surprised when they find I’m on MySpace and Facebook. Now if I could just get all my kids friends to be my friends, I could sit back and live off the cream of the social network!

  10. Jim Lee

    October 27, 2009 at 12:04 am

    I have a couple of current sellers who love to communicate with me on Facebook; works for me if that’s what they want.

    I’ve also got a couple of listings; not the two mentioned above, as a direct result of sellers finding me on Facebook and deciding I was their guy. Works for me too; I believe in always riding your horse in the direction he’s going.

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Social Media

Twitter to start charging users? Here’s what you need to know

(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?



Twitter and other social media apps open on a phone being held in a hand. Will they go to a paid option subscription model?

In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:

  • The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
  • While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
  • The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
  • The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
  • The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
  • And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.

This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.

My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.

Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.

My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.

So why do they want even more now?

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Social Media

TikTok enters the e-commerce space, ready to compete with Zuckerberg?

(SOCIAL MEDIA) Setting up social media for e-commerce isn’t an uncommon practice, but for TikTok this means the next step competing with Facebook and Instagram.



Couple taking video with mobile phone, prepared for e-commerce.

Adding e-commerce offerings to social media platforms isn’t anything new. However, TikTok, which is owned by the Chinese firm ByteDance, is rolling out some new e-commerce features that will place the social video app in direct competition with Mark Zuckerberg’s Facebook and Instagram.

According to a Financial Times report, TikTok’s new features will allow the platform to create and expand its e-commerce service in the U.S. The new features will allow TikTok’s popular users to monetize their content. These users will be able to promote and sell products by sharing product links in their content. In return, TikTok will profit from the sales by earning a commission.

Among the features included is “live-streamed” shopping. In this mobile phone shopping channel, users can purchase products by tapping on products during a user’s live demo. Also, TikTok plans on releasing a feature that will allow brands to display their product catalogs.

Currently, Facebook has expanded into the e-commerce space through its Facebook Marketplace. In May 2020, it launched Facebook Shops that allows businesses to turn their Facebook and Instagram stories into online stores.

But, Facebook hasn’t had too much luck in keeping up with the video platform in other areas. In 2018, the social media giant launched Lasso, its short-form video app. But the company’s TikTok clone didn’t last too long. Last year, Facebook said bye-bye to Lasso and shut it down.

Instagram is trying to compete with TikTok by launching Instagram Reels. This feature allows users to share short videos just like TikTok, but the future of Reels isn’t set in stone yet. By the looks of it, videos on Reels are mainly reposts of video content posted on TikTok.

There is no word on when the features will roll out to influencers on TikTok, but according to the Financial Times report, the social media app’s new features have already been viewed by some people.

TikTok has a large audience that continues to grow. By providing monetization tools in its platform, TikTok believes its new tools will put it ahead of Facebook in the e-commerce game, and help maintain that audience.

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Social Media

Your favorite Clubhouse creators can now ask for your financial support

(SOCIAL MEDIA) Clubhouse just secured new funding – what it means for creators and users of the latest quarantine-based social media darling.



Woman talking on Clubhouse on her iPhone with a big smile.

Clubhouse – the live-voice chat app that has been taking the quarantined world by storm – has recently announced that it has raised new funding in a Series B round, led by Andreessen Horowitz, the venture capital firm in Silicon Valley.

The app confirms that new funding means compensation for creators; much like the influencers on TikTok and YouTube, now Clubhouse creators will be able to utilize features such as subscriptions, tipping, and ticket sales to monetize their content.

To encourage emerging Clubhouse creators and invite new voices, funding round will also support a promising “Creator Grant Program”.

On the surface, Clubhouse is undoubtedly cool. The invite-only, celebrity-filled niche chatrooms feel utopic for any opinionated individual – or anyone that just likes to listen. At its best, Clubhouse brings to mind collaborative campfire chats, heated lecture-hall debates or informative PD sessions. I’ll be the first to admit, I’m actually obsessed.

And now with its new round, the video chatroom app will not only appear cool but also act as a helpful steppingstone to popular and emerging creators alike. “Creators are the lifeblood of Clubhouse,” said Paul & Rohan, the app’s creators, “and we want to make sure that all of the amazing people who host conversations for others are getting recognized for their contributions.”

Helping creators get paid for their labor in 2021 is a cause that we should 100% get behind, especially if we’re consuming their content.

Over the next few months, Clubhouse will be prototyping their tipping, tickets and subscriptions – think a system akin to Patreon, but built directly into the app.

A feature unique to the app – tickets – will offer individuals and organizations the chance to hold formal discussions and events while charging an admission. Elite Clubhouse rooms? I wonder if I can get a Clubhouse press pass.

Additionally, Clubhouse has announced plans for Android development (the app has only been available to Apple users so far). They are also working on moderation policies after a recent controversial chat sparked uproar. To date, the app has been relying heavily on community moderation, the power of which I’ve witnessed countless times whilst in rooms.

So: Is the golden age of Clubhouse – only possible for a short period while everyone was stuck at home and before the app gained real mainstream traction – now over? Or will this new round of funding and subsequent development give the app a new beginning?

For now, I think it’s safe to say that the culture of Clubhouse will certainly be changing – what we don’t know is if the changes will make this cream-of-the-crop app even better, or if it’ll join the ranks of Instagram, Twitter, and Facebook in being another big-time social media staple.

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