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Needed: Facebook Geniuses



facebook real estateThe reason that a Genius has such a limited knowledge of affairs outside of his special talent, is because the controlling influence of so much thought on the one subject allows him little or no time in which to develop those, to him, less important thoughts, and consequently his mind gets our of harmony with them, and they either come to him no more, or come only as a discord. All intelligence and knowledge awaits to be used.A. Victor Segno “The Law of Mentalism” 1902

Well, I’m no genius, but I disagree with Victor on the first part while in agreement with him on the last. Of course, you see the first assertion proven daily by those addicted to blogging with so little time left for other affairs (guilty). So, I thought I would reach out to the Facebook geniuses out there.

facebook.gifI spent a couple of hours on Facebook the other other day, and boy do I need help. I’d like a couple of things from you Facebook geniuses:

  • Links to pages where you think a real estate agent is effectively using Facebook.
  • Suggestions on how you are using Facebook and what features you think are best.
  • Any results you have seen, that will spur me on

My interest in Facebook is totally self-serving. I heard a story about a Canadian agent whose last $20 million in sales all came from connections made through Facebook. If I locate her Facebook page, I’ll post it here.

So, let’s hear it for: all intelligence and knowledge awaits to be used. And, I am waiting.

Writer for national real estate opinion column, focusing on the improvement of the real estate industry by educating peers about technology, real estate legislation, ethics, practices and brokerage with the end result being that consumers have a better experience.

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  1. Benn Rosales

    October 26, 2007 at 12:02 am

    A successful real estate facebooker has a lot of friends that are not Realtors. They simply have lots of friends in their local circle that are referred by default. Pretty simple. jmo I found just such a 20 something re couple the other night, I’ll see if I can reproduce the results and give you a link.

  2. Lani Anglin

    October 26, 2007 at 4:24 am

    I agree with Benn- it’s the same as any social network- be social and the result is natural referrals. Too many people are guilty of abusing Facebook by placing unnatrual comments on “walls” or sending sales-y messages to “friends.”

    My theory is that if you make friends online (or off for that matter) and they happen to know what you do for a living instead of basing your entire “conversations” on what you do for a living, referrals are the natural result of these friendships.

    If the connections aren’t natural, I believe it will be nothing more than a waste of time. My point: the subject matter will guide your success… talk about your city with people from your city, join groups of people with similar interests and talk about those interests. If you talk about nothing but YOU and YOUR business, the Facebook connection may be lost.

  3. Jay Thompson

    October 26, 2007 at 5:02 am

    Benn and Lani are so smart. Seriously.

    Most of my Facebook friends are agents or at least connected to the industry. But I do have a current client whose preferred method of communication is through Facebook. Not email, phone or text message. Facebook.

    They actually told me, “It’s cool that someone your age is on Facebook.” I didn’t know whether to laugh, cry, or smack them.

  4. Benn Rosales

    October 26, 2007 at 5:05 am

    haha smack them anyway- but seriously, smack them.

  5. Brian Wilson

    October 26, 2007 at 9:19 pm

    Smacking aside, we can learn from Jay’s story. It seems nearly all college kids and 20-somethings are either on facebook or MySpace or both or more. This is a great way to tap into the Generation Y networks, and we will definitely need to sooner or later to stay afloat in real estate 🙂

    Brian Wilson,

  6. Linda Davis

    October 27, 2007 at 5:00 pm

    I’m still trying to figure out whether it is good if someone pokes you.

    • Jim Lee

      October 27, 2009 at 12:05 am

      Poke back Linda; it’s good, they’re noticing you and letting you know.

  7. Benn Rosales

    October 28, 2007 at 12:11 am

    Only when no one else is looking linda ;]

  8. Steve Volkers

    October 30, 2007 at 2:03 am

    I have been on facebook marketing myself for 4 months and have not had closed deals from it but have made a lot of friends and connections. I also have seen a big jump in my website hits coming from my facebook profile. So it’s a good addition to my over all internet marketing.

  9. Bonnie Erickson

    October 31, 2007 at 2:20 am

    It’s all about the sheep, the flying sheep! Honestly, I’m no genius and haven’t gotten too involved with the social part of Facebook yet. I find it’s easy to spread my time too thin and not get anything done. The more time I spend there the less time I have to read other’s blogs, to write my own blog posts, to update web pages, etc. I have found, however, that the 20 something crowd is surprised when they find I’m on MySpace and Facebook. Now if I could just get all my kids friends to be my friends, I could sit back and live off the cream of the social network!

  10. Jim Lee

    October 27, 2009 at 12:04 am

    I have a couple of current sellers who love to communicate with me on Facebook; works for me if that’s what they want.

    I’ve also got a couple of listings; not the two mentioned above, as a direct result of sellers finding me on Facebook and deciding I was their guy. Works for me too; I believe in always riding your horse in the direction he’s going.

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Social Media

Facebook pays $52M to content mods with PTSD, proving major flaw in their business

(SOCIAL MEDIA) Facebook will pay out up to millions to former content moderators suffering PTSD to settle the 2018 class action lawsuit.



content moderators

Facebook’s traumatized former content moderators are finally receiving their settlement for the psychological damage caused by having to view extremely disturbing content to keep it off of Facebook.

The settlement is costing the company $52 million, distributed as a one time payment of $1,000 to each of the 10,000+ content moderators in four states. If any of these workers seek psychological help and are diagnosed with psychological conditions related to their jobs, Facebook also has to pay for that medical treatment. They pay up to $50,000 per moderator in additional damages (on a case-by-case basis).

Facebook also will offer psychological counseling going forward, and will attempt to create a type of screening for future candidates to determine a candidate’s emotional resiliency, and will make one-on-one mental health counseling available to content moderators going forward. They will also give moderators the ability to stop seeing specific types of reported content.

According to NPR, Steve Williams, a lawyer for the content moderators, said, “We are so pleased that Facebook worked with us to create an unprecedented program to help people performing work that was unimaginable even a few years ago. The harm that can be suffered from this work is real and severe.”

Honestly, this job is not for the faint of heart, to say the least. Like the hard-working, yet not unfazeable police officers on Law & Order SVU, seeing the worst of humanity takes a toll on one’s psyche. Facebook’s content moderators are only human, after all. These workers moderated every conceivable–and inconceivable–type of disturbing content people posted on the 2 billion-users-strong social media platform for a living. Some for $28,800 a year.

I wouldn’t last five minutes in this role. It is painful to even read about what these content moderators witnessed for eight hours a day, five days a week. While Facebook refuses to admit any wrongdoing, as part of the agreement, come on, man. Graphic and disturbing content that upset someone enough to report to Facebook is what these people viewed all day every day. It sounds almost like a blueprint for creating trauma.

This settlement surely sets the precedent for more class action lawsuits to come from traumatized content moderators on other social media platforms. The settlement also shows this business model for what it is: flawed. This isn’t sustainable. It’s disgusting to think there are people out there posting heinous acts, and I am grateful the platform removes them.

However, they have to come up with a better way. Facebook employs thousands upon thousands of really smart people who are brilliant at computer technology. Twitter and YouTube and similar platforms do, too. They need to come up with a better plan going forward, instead of traumatizing these unfortunate souls. I don’t know what that will look like. But with Facebook’s sky-high piles of money and access to so many brilliant minds, they can figure it out. Something’s got to give. Please figure it out.

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Social Media

Twitter will give users a warning before a harmful tweet is sent

(SOCIAL MEDIA) Twitter is rolling out a new warning giving users a chance to edit their tweet before they post “harmful” language, and we aren’t sure how to feel about it.



twitter warning

Twitter is testing out a new warning system for potentially offensive tweets. If a tweet contains language Twitter deems “harmful,” Twitter will pop up with a warning and opportunity to revise the potentially offensive tweet before posting. The warning mentions that language in the tweet is similar to previously reported tweets.

If internal alarms are going off in your head, congratulations, you are wary of any censorship! However, if you read a tweet spewing with bile, racism, or threatening violence against a person or institution, do you report it? Do you want Twitter to take it down? If you said yes, then congratulations, you want to protect the vulnerable and fight hatred.

If you are wary of censorship, yet want to fight hatred and protect the vulnerable, welcome to the interwebs! It’s a crazy and precarious place where almost anything can happen. Despite decades of use, we’re still navigating our way through the gauntlet of tough decisions the proliferation of platforms and ease of use have given us.

First, how does Twitter gauge a potentially harmful tweet? According to Twitter, the app responds to language similar to prior tweets that people have reported. Twitter, like Facebook, Instagram, and other social platforms, already has hateful conduct rules in place. In fact, Twitter has a host of rules and policies intended to protect users from fraud, graphic violence, or explicitly sexual images.

Their rationale is detailed, but explains, “Our role is to serve the public conversation, which requires representation of a diverse range of perspectives.” However, they “recognise that if people experience abuse on Twitter, it can jeopardize their ability to express themselves.”

We’ve heard stories of teenagers–or even younger children–killing themselves after relentless bullying online. The feeling of anonymity when insulting a living, breathing being from behind a computer screen often causes a nasty pile-on effect. We’ve seen people use social media to bully, sexually harass, and threaten others.

Twitter cites research showing women, people of color, LGBTQIA+ individuals, and other vulnerable populations are more likely to stop expressing themselves freely when someone abuses them on social media. Even Kelly Marie Tran, who played Resistance fighter Rose Tico in Star Wars, took down her Instagram photos before taking a stand against haters. And she had Jedis in her corner. Imagine your average person’s response to such cruel tactics?

We’ve seen hate groups and terrorist organizations use social media to recruit supporters and plan evil acts. We see false information springing up like weeds. Sometimes this information can be dangerous, especially when Joe Blow is out there sharing unresearched and inaccurate medical advice. Go to sleep, Blow, you’re drunk.

As an English major, and an open-minded person, I have a problem with censorship. Banned books are some of my favorites of all time. However, Twitter is a privately owned platform. Twitter has no obligation to amplify messages of hate. They feel, and I personally agree, that they have some responsibility to keep hateful words inciting violence off of their platform. This is a warning, not a ban, and one they’re only rolling out to iOS users for now.

I mean, in the history of angry rants, when was the last time a “Hey, calm down, you shouldn’t say that” ever made the person less angry or less ranty? Almost never. In which case, the person will make their post anyway, leaving it up to masses to report it. At that time, Twitter can make the decision to suspend the account and tell the user to delete it, add a warning, or otherwise take action.

Every once in a while, though, someone may appreciate the note. If you’ve ever had a colleague read an email for “tone” in a thorny work situation, you know heeding a yellow flag is often the wisest decision. This warning notice gives users a chance to edit themselves. As a writer, I always appreciate a chance to edit myself. If they flag every damn curse word, though, that will get real annoying real fast. You’re not my mom, Twitter. You’re not the boss of me.

This isn’t your great granddaddies’ book burning. This is 2020. The internet giveth; the internet taketh away. It’s a crying shame that evil creeps in when we’re not looking. Speech has consequences. Users can’t edit tweets, so once it’s out there, it’s out there. Even if they delete a tweet within moments of posting, anyone can screenshot that baby and share it with the world. Part of me says, “Good, let the haters out themselves.”

Twitter has shown itself to be open to differences in opinion, encouraging freedom of expression, and has opened up a whole new line of communication for traditionally underrepresented populations. They are a private company, and their rules and policies are posted. What, you didn’t read the terms of use? Gasp!

It’s Twitter’s rodeo, after all. This warning gives users a quick, added heads up to posting something that will likely be reported/removed anyway. For better or worse, Twitter’s still leaving it up to users to post what they want and deal with the potential fallout. Hey, I have a great idea! How about we all be respectful of each other on the internet, and Twitter won’t have to come up with this kind of thing.

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Social Media

Yelp adds virtual services classification to help during COVID

(SOCIAL MEDIA) Yelp constantly adds new classifications for how to find a business to meet your needs, now because of COVID they have added virtual services.



Yelp virtual services

Yelp is making efforts to accommodate businesses whose operations are adapting in response to the coronavirus pandemic. Several new features will help businesses display updated services.

The company has added an information category titled virtual service offerings. Business can display service option such as classes, virtual consultations, performances, and tours. Yelpers can search for businesses based upon those offerings.

Yelp has already noticed trends where users are incorporating virtual services into their business profiles. In an report by TechCrunch, Yelp’s head of consumer product Akhil Kuduvalli said “With these new product updates, businesses of all types that are adapting and changing the way they operate will be able to better connect with their customers and potentially find new ones.”

Virtual services in categories like fitness, gyms, home services, real estate, and health are already increasing in popularity. Yelp intends to showcase businesses that are providing those services by creating new Collections.

Once business owners update their virtual service offerings on their Yelp for Business profiles, we will surface those updates to consumers through new call-to-action buttons, by updating the home screen and search results with links to groups of businesses offering these new virtual services, as well as surfacing them in other formats like Collections,” said Kudvalli.

Also in the works is a curbside pickup category for restaurants. Additionally, Yelp introduced a free customized banner for businesses to post updates on their profiles. About 224,000 businesses have used the banner so far.

Yelp hasn’t stopped there. It’s made its Connect feature (which allows businesses to share important updates to all Yelpers on their profile and their email subscribers) free to eligible local businesses as part of the Yelp’s commitment to waive $25 million in fees to support businesses in need during the COVID-19 crisis.

During COVID-19 businesses and consumers need all the help they can get, and thankfully Yelp is there to – help.

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