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PinClout measures your influence on Pinterest

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Pinterest power players

AGBeat has led the conversation surrounding visual bookmarking site, Pinterest.com by showing you months ago how to use the site, then demonstrated how it can be used in business and have even shared tips on adding Pinterest to your Facebook Page. The bandwagon is big and not only is traffic to the site exploding, interest in the site is as well.

We waited for Klout to integrate Pinterest into their offering, but they have not, so to fill the void in the era of social proof is PinClout which offers users to discover their PinClout.

There has been little to no notice of the site’s launch, so not much is known about the site, but we gather that the scores are based on eight factors – total pins, total repins, total boards, total likes, total comments, total followers and total following, and a quick look at the scores on their landing page, they are all quite low which could possibly be because most users are so new to what is still an invite-only network. The company tweeted, “We will be much more than just a score, planning to roll out powerful trend data and analytics soon.”

The site seems to be operating in stealth with no “About” page or completed profile on any of the entrepreneur websites. With a little digging, we discovered the co-founders are tech entrepreneurs Daniel Schimpfoessl (founder of Purefield) and Chris Fay (founder of the recently sold AdRavage.com, as well as Fashionify.com), both hailing from Kansas.

We do beg our readers, however, not to pin for the sake of altering their score (although we know some will). The site will easily catch a lot of grief for measuring influence on Pinterest as Klout has, but there is a large segment of the digital population that values scoring systems, no matter how arbitrary or flawed, so the new startup is well timed. It will be interesting to watch how they grow and if they are acquired by a company like Klout or Pinterest itself, or if they boom just as Pinterest has.

Below is what a score card looks like:

Related reading materials that have inspired many a webinar, blog post, tweet and yes, pin board:

  1. Anatomy of Pinterest and ideas for using the site for business
  2. How to earn influence on Pinterest
  3. Tip: how to pin photos from Facebook
  4. 30 improvements Pinterest should make
  5. 12 more tweaks Pinterest should make
  6. Hack your way into a Pinterest tab for your Facebook Page
  7. Pinterest now drives as much web traffic as Twitter
  8. Pinterest traffic skyrockets
  9. Pinterest sneaks in a much needed makeover
  10. Pinterest imposes character limits on captions
  11. Pinterest covertly swaps out your links for affiliate links
  12. Anatomy of Pinterest’s poor communication and hatred of men
  13. UK proves Pinterest can attract men and wealthy users
  14. How Pinterest reminds us that the web is for adults
  15. Pinterest is addressing copyright issues head on
  16. Pinterest versus their alternative, 20Blinks

Lani is the Chief Operating Officer at The American Genius and sister news outlet, The Real Daily, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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34 Comments

34 Comments

  1. Pintics

    February 24, 2012 at 9:48 am

    Nice!! I will try it. Pintics also works for Pinterest addicts! You can manage multiple accounts and measure all the traffic you get from your pins and boards! We also offer multiple picture upload and tagging! Go Pinclout and check us our at Pintics.com

  2. Allison in NV

    February 24, 2012 at 2:27 pm

    Too funny! When will the madness end….PinClout…Really?

  3. Drew Meyers

    February 25, 2012 at 12:41 pm

    Klout+Pinterest = Can I go puke now?

  4. GOTTDAMNNWRiTE

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  5. pinauthority_

    June 22, 2012 at 6:34 am

    We are going to launch the first analytic tool for Pinterest soon. Don’t forget to join the pre-launch  https://signup.pinauthority.com/

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Social Media

Facebook’s Résumé takes another shot at LinkedIn

(SOCIAL MEDIA) Facebook took another swipe at LinkedIn by introducing a new Résumé feature.

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resume On This Day load bob alice terrorism trends fine spam facebook advertising jobs earnings

Any job hunter is likely familiar with the little section somewhere during the application process where you’re asked to enter in social media information. Thankfully, Facebook is usually an optional field.

While I try to keep what the public can see of my social media profiles toned down enough as to not cause my grandmother to blush, I’m still not quite comfortable sharing my profile with prospective employers.

I’m sure many out there feel the same, and Facebook knows this.

Tinfoil hat theories aside, LinkedIn may be shaking in their boots as Facebook begins to advance their growth in the professional sector in their pursuit of social media domination.

Facebook has begun experimenting with a new Résumé/CV feature that works as an extension of your standard “Work and Education” section on a Facebook profile page, allowing users to share work experience in more detail with friends and family but most importantly: potential employers.

Luckily, the new Résumé/CV feature won’t be sharing personal photos or status updates, but will rather combine all the relevant information into a single, professional-looking package.

So far this feature appears to be rolled out to a small number of users, and it’s unclear when it will be officially launched, but this isn’t the first time Facebook has dipped their toes in the waters of the job sector, or took a jab at LinkedIn.

Several months ago, Jobs was launched, a feature that allows Business Pages to post job openings through the status composer, and keep track of them on their Page’s Jobs tab.

A Facebook spokesperson commented on the intent behind the new Résumé/CV feature, “At Facebook, we’re always building and testing new products and services.

We’re currently testing a work histories feature to continue to help people find and businesses hire for jobs on Facebook,” and so this is just the beginning of Facebook’s plan to become a one-stop-shop and create a more seamless way for people to find and get jobs.

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Tag photos, connect with friends, order food?

(SOCIAL MEDIA) Facebook seems to be sprawling into every nook and cranny of life and now, they’re infiltrating food delivery.

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food delivery facebook

Facebook is now bringing you food! Although, no one was really asking them to.

In the age of Instagram and Snapchat, Facebook is attempting to transform into more than just a social media platform. They have partnered up with food delivery services to help users order food directly from their site.

They hope to streamline the process by giving users a chance to research, get recommendations and order food without ever leaving the site.

Facebook has partnered with their existing delivery services including EatStreet, Delivery.com, DoorDash, ChowNow and Olo in addition to restaurants to fast track the process.

The scenario they imagine is that while scrolling through the newsfeed, users would feel an urge to eat and look to Facebook for their options.

After chatting up friends via Facebook Messenger to ask for the best place to go, users would visit the restaurant’s page directly, explore their menu and decide to order. When ordering, you will have the option to use one of the partnered delivery services either with an existing account or by creating a new one.

The benefit is you stay on one site the entire time. With the time you save, the food can get to you faster, which is a plus for everyone.

Assuming that people already live on Facebook 24/7, this seems like a great update. If you like getting recommendations from your favorite social media resources, it’s even better.

The problem is that in recent years their younger audiences have dropped off in favor of other sites. Regardless of what they think, not everyone is flocking to Facebook for their every need.

My guess is that this service will benefit those already using Facebook, but is less likely to draw new audiences in.

Adding more services may not be the key to success if Facebook can’t refine their other features. They have already been criticized for their ad reporting practices, though they seem to fix everything with a new algorithm.

Facebook has continued to stray away from their original intent, and food delivery won’t be their last update.

Facebook wants to be everything, but not everyone may want the same.

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Hate Facebook’s mid-roll ads? So does everyone else

(SOCIAL MEDIA) Those pesky ads that pop up in the middle of that Facebook video, aka mid-roll, seem to be grinding everyone’s gears.

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mid-roll

In an ongoing effort to monetize content, Facebook recently introduced “mid-roll” ads into videos by certain publishers, and it has now been testing that format for six months. If you aren’t a big fan of those ads interrupting your content consumption experience, you aren’t alone; publishers aren’t crazy about them either.

In a report on the program, five publishers working with Facebook’s new mid-roll ad program were sourced and all five publishers found that the program wasn’t generating the expected revenue.

One program partner made as little as $500 dollars with mid-roll ads while generating tens of millions of views on their content.

Two other partners wouldn’t specify exact revenue number, but they did acknowledge that the ad performance is below expectations. As far as cost goes, certain publishers mentioned CPMs between 15 cents and 75 cents.

That range is large because a lot of the data isn’t clear enough to evaluate their return on investment. According to the Digiday report, publishers receive data on total revenue, along with raw data on things like the number of videos that served an ad to viewers.

The lack of certain data points, along with the confusing structure of the data, makes it difficult to assess the number of monetized views and the revenue by video. For context, YouTube, as arguably the biggest player in video monetization, provides all these metrics.

Another issue is that licensing deals are cutting into margins. Facebook pays publishers, via a licensing fee, to produce and publish a certain number of videos each month. In exchange, Facebook keeps all money until it recoups the fee, after which revenue is split 55/45 between the publisher and Facebook.

While these challenges doesn’t change the fact that revenue is low, it does make it difficult to dissect costs in a meaningful way.

Why is revenue so low to begin with?

For starters, a newsfeed with enough content to feed an infinite scroll probably isn’t the best format for these kinds of ads. As a user, when I’m watching the videos and the ad interrupts the experience, I’ve always scrolled right on through to the next item on my feed. It’s a sentiment echoed by one of the publishers in the Digiday story.

Because of that, Facebook’s new Watch program, which creates a content exclusivity not found on the news feed, might produce better results in the future. Either way, Facebook will need to solve this revenue challenge for publishers, or they might pull out of the programs altogether.

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