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PinClout measures your influence on Pinterest

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Pinterest power players

AGBeat has led the conversation surrounding visual bookmarking site, Pinterest.com by showing you months ago how to use the site, then demonstrated how it can be used in business and have even shared tips on adding Pinterest to your Facebook Page. The bandwagon is big and not only is traffic to the site exploding, interest in the site is as well.

We waited for Klout to integrate Pinterest into their offering, but they have not, so to fill the void in the era of social proof is PinClout which offers users to discover their PinClout.

There has been little to no notice of the site’s launch, so not much is known about the site, but we gather that the scores are based on eight factors – total pins, total repins, total boards, total likes, total comments, total followers and total following, and a quick look at the scores on their landing page, they are all quite low which could possibly be because most users are so new to what is still an invite-only network. The company tweeted, “We will be much more than just a score, planning to roll out powerful trend data and analytics soon.”

The site seems to be operating in stealth with no “About” page or completed profile on any of the entrepreneur websites. With a little digging, we discovered the co-founders are tech entrepreneurs Daniel Schimpfoessl (founder of Purefield) and Chris Fay (founder of the recently sold AdRavage.com, as well as Fashionify.com), both hailing from Kansas.

We do beg our readers, however, not to pin for the sake of altering their score (although we know some will). The site will easily catch a lot of grief for measuring influence on Pinterest as Klout has, but there is a large segment of the digital population that values scoring systems, no matter how arbitrary or flawed, so the new startup is well timed. It will be interesting to watch how they grow and if they are acquired by a company like Klout or Pinterest itself, or if they boom just as Pinterest has.

Below is what a score card looks like:

Related reading materials that have inspired many a webinar, blog post, tweet and yes, pin board:

  1. Anatomy of Pinterest and ideas for using the site for business
  2. How to earn influence on Pinterest
  3. Tip: how to pin photos from Facebook
  4. 30 improvements Pinterest should make
  5. 12 more tweaks Pinterest should make
  6. Hack your way into a Pinterest tab for your Facebook Page
  7. Pinterest now drives as much web traffic as Twitter
  8. Pinterest traffic skyrockets
  9. Pinterest sneaks in a much needed makeover
  10. Pinterest imposes character limits on captions
  11. Pinterest covertly swaps out your links for affiliate links
  12. Anatomy of Pinterest’s poor communication and hatred of men
  13. UK proves Pinterest can attract men and wealthy users
  14. How Pinterest reminds us that the web is for adults
  15. Pinterest is addressing copyright issues head on
  16. Pinterest versus their alternative, 20Blinks

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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34 Comments

34 Comments

  1. Pintics

    February 24, 2012 at 9:48 am

    Nice!! I will try it. Pintics also works for Pinterest addicts! You can manage multiple accounts and measure all the traffic you get from your pins and boards! We also offer multiple picture upload and tagging! Go Pinclout and check us our at Pintics.com

  2. Allison in NV

    February 24, 2012 at 2:27 pm

    Too funny! When will the madness end….PinClout…Really?

  3. Drew Meyers

    February 25, 2012 at 12:41 pm

    Klout+Pinterest = Can I go puke now?

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  5. pinauthority_

    June 22, 2012 at 6:34 am

    We are going to launch the first analytic tool for Pinterest soon. Don’t forget to join the pre-launch  https://signup.pinauthority.com/

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Social Media

Zillow launches real estate brokerage after eons of swearing they wouldn’t

(MEDIA) We’ve warned of this for years, the industry funded it, and Zillow Homes brokerage has launched, and there are serious questions at hand.

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zillow group

Zillow Homes was announced today, a Zillow licensed brokerage that will be fully operational in 2021 in Phoenix, Tucson, and Atlanta.

Whoa, big huge yawn-inducing shocker, y’all.

We’ve been warning for more than a decade that this was the end game, and the company blackballed us for our screams (and other criticisms, despite praise when merited here and there).

Blog posts were penned in fiery effigy calling naysayers like us stupid and paranoid.

Well color me unsurprised that the clarity of the gameplan was clear as day all along over here, and the paid talking heads sent out to astroturf, gaslight, and threaten us are now all quiet.

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We watched The Social Dilemma – here are some social media tips that stuck with us

(SOCIAL MEDIA) Here are some takeaways from watching Netflix’s The Social Dilemma that helped me to eliminate some social media burnout.

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Neon social media like heart with a 0

Last weekend, I made the risky decision to watch The Social Dilemma on Netflix. I knew it was an important thing to watch, but the risk was that I also knew it would wig me out a bit. As much as I’m someone who is active “online,” the concept of social media overwhelms me almost more than it entertains (or enlightens) me.

The constant sharing of information, the accessibility to information, and the endless barrage of notifications are just a few of the ways social media can cause overwhelm. The documentary went in deeper than this surface-level content and got into the nitty gritty of how people behind the scenes use your data and track your usage.

Former employees of high-profile platforms like Facebook, Twitter, Instagram, Google, and Pinterest gave their two cents on the dangers of social media from a technological standpoint. Basically, our data isn’t just being tracked to be passed along for newsletters and the like. But rather, humans are seen as products that are manipulated to buy and click all day every day in order to make others money and perpetuate information that has astronomical effects. (I’m not nearly as intelligent as these people, so watch the documentary to get the in-depth look at how all of this operates.)

One of the major elements that stuck with me was the end credits of The Social Dilemma where they asked interviewees about the ways they are working to eliminate social media overwhelm in their own lives. Some of these I’ve implemented myself and can attest to. Here’s a short list of things you can do to keep from burning out online.

  1. Turn off notifications – unless there are things you need to know about immediately (texts, emails, etc.) turn it off. Getting 100 individual notifications within an hour from those who liked your Instagram post will do nothing but burn you (and your battery) out.
  2. Know how to use these technologies to change the conversation and not perpetuate things like “fake news” and clickbait.
  3. Uninstall apps that are wasting your time. If you feel yourself wasting hours per week mindlessly scrolling through Facebook but not actually using it, consider deleting the app and only checking the site from a desktop or Internet browser.
  4. Research and consider using other search tools instead of Google (one interviewee mentioned that Qwant specifically does not collect/store your information the way Google does).
  5. Don’t perpetuate by watching recommended videos on YouTube, those are tailored to try and sway or sell you things. Pick your own content.
  6. Research the many extensions that remove these recommendations and help stop the collection of your data.

At the end of the day, just be mindful of how you’re using social media and what you’re sharing – not just about yourself, but the information you’re passing along from and to others. Do your part to make sure what you are sharing is accurate and useful in this conversation.

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WeChat ban blocked by California judge, but for how long?

(SOCIAL MEDIA) WeChat is protected by First Amendment concerns for now, but it’s unclear how long the app will remain as pressure mounts.

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WeChat app icon on an iPhone screen

WeChat barely avoided a US ban after a Californian judge stepped in to temporarily block President Trump’s executive order. Judge Laurel Beeler cited the effects of the ban on US-based WeChat users and how it threatened the First Amendment rights of those users.

“The plaintiffs’ evidence reflects that WeChat is effectively the only means of communication for many in the community, not only because China bans other apps, but also because Chinese speakers with limited English proficiency have no options other than WeChat,” Beeler wrote.

WeChat is a Chinese instant messaging and social media/mobile transaction app with over 1 billion active monthly users. The WeChat Alliance, a group of users who filed the lawsuit in August, pointed out that the ban unfairly targets Chinese-Americans as it’s the primary app used by the demographic to communicate with loved ones, engage in political discussions, and receive news.

The app, along with TikTok, has come under fire as a means for China to collect data on its users. U.S. Department of Commerce Secretary Wilbur Ross has stated, “At the President’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of U.S. laws and regulations.”

This example is yet another symptom of our ever-globalizing society where we are learning to navigate between connectivity and privacy. The plaintiffs also pointed out alternatives to an outright ban. One example cited was in Australia, where WeChat is now banned from government officials’ phones but not others.

Beeler has said that the range in alternatives to preserving national security affected her decision to strike down the ban. She also explained that in regards to dealing with national security, there is “scant little evidence that (the Commerce Department’s) effective ban of WeChat for all US users addresses those concerns.”

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