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Social Media Seeks to be National MLS Built by Independent Brokers




Independent Brokers, take a look

Want to compete with the big boys? PropertyMaps is by and for independent Brokers across the country seeking to be America’s most complete property search portal- a National MLS.

Their goals are to pull together Independent Brokers and network them, giving Independents the opportunity to compete on a national scale.  Unlike MLS Circumventors, brokers are partners and capture and manage their own leads in house, there is no middle man- PropertyMaps is simply your outsourced front and back end developer, and because the feed is Broker direct, they’re using ILD feeds rather than IDX allowing consumers to see the most complete listing possible.

PropertyMaps seeks to be the one stop shop for the Independent as they’re your CRM, IDX, mini-maps, media, consumer to agent chat, community data, and Lead Generation all in one saving you money.

If you’re currently a member of PropertyMaps, let us know what you think! | PropertyMaps on Twitter

Agent Genius is not affiliated with

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Ben Miller

    July 9, 2009 at 12:21 pm

    Good thought but I don’t see these guys surviving a Google onslaught. Their best bet is to get as many people registered as possible and cross their fingers for a Google acquisition. I do agree with them that the MLS model is on the way out and they will be forced to change or die on the vine.

  2. Benn Rosales

    July 9, 2009 at 1:01 pm

    Hey Ben, I know what you’re saying, but when we’re talking about ILD versus IDX the real beauty comes- it’s the entire listing in most cases, complete data with combined community data, and a strength in numbers goal, it’s leaps ahead of anything you’ll get with a g-map if independent brokers were to really get behind it.

  3. Ben Miller

    July 9, 2009 at 4:12 pm

    I agree with everything you are saying, but I believe that this strength in numbers will take place for free on Google and not with a cost on PropertyMap.

    To be honest I am not too familiar with ILD. Can you provide any examples of ILD versus IDX to educate me? What percentage of residential buyers do you think dial down into that much detail?

  4. Benn Rosales

    July 9, 2009 at 4:18 pm

    Hey Ben, I’m certainly not trying to sell this to anyone, but so you know exactly what I know, they speak to exactly what ILD is and show a comparative chart for traffic results:

  5. Benn Rosales

    July 9, 2009 at 4:18 pm

    oops hit submit to quickly, there’s a vid at the bottom, I think its around minute 5 or 6

  6. M Realty

    July 9, 2009 at 6:58 pm

    Very interesting idea, though it would not be very useful unless lots of people signed up. I wonder if it integrates with anyone or any software at this point in time. When are we going to get a unified MLS standard that someone actually sticks to?

  7. Fred Romano

    July 9, 2009 at 7:45 pm

    Isn’t this the same thing Realseekr tried to do and has yet to accomplish? They can’t get their act together.

    Do we really need a national MLS? We already have right. That’s a close as it’s gotten, but we need to take it back and stop charging agents to get their own leads for their own listings!!! We need to improve that site and take it into the social future (like Trulia is doing).

    It costs from $32 to $55 per listing to showcase… Just disgusting. Let’s take back!!!!

  8. Ben Miller

    July 10, 2009 at 10:02 am

    Thanks for the link, Benn. I think this is a very interesting and almost inevitable development, and I was just trying to further the discussion (not refute anything you wrote). PropertyMaps is certainly a big player in this and it will be interesting to see how it all plays out.

  9. Joe Loomer

    July 10, 2009 at 1:27 pm

    Don’t think they stand a chance. If you compare and on – you’re looking at over seven million visitors last month vs. just over nineteen thousand. How are they going to climb that mountain?

    Navy Chief, Navy Pride

  10. Joe Loomer

    July 10, 2009 at 1:29 pm

    Ben & Benn,

    I think this is a novel idea that does not stand a chance of succeeding.

    If you plug both domain names in to to see how they match up, you’re looking at getting over seven million visitors per month vs. propertymaps’ nineteen thousand. That’s a huge mountain to climb.

    Navy Chief, Navy Pride

  11. Peter Greer

    July 12, 2009 at 1:31 pm

    They are missing the point of an MLS. MLSs provide agents with a medium for which to market thier properties and also to find properties for buyers. It has nothing to do with large and small brokerage. Most MLSs have provitions for IDX and now with the DOJ and NAR agreement VOWs (virtual web sites) are starting to open up. There is no advantage to the average agent in this concept with the exception of giving them one more web site to increase exposure. My independent compamny already exposes listings to over a hundred sites.

  12. Ben Miller

    July 13, 2009 at 12:17 pm

    Hi Peter,
    You are starting to get at the heart of what I was saying. MLS provides agents with a medium… for a fee. Google can come in and provide a unified, national medium for FREE, and more importantly, they have the brand and market share to make it work. At least that is where the signs are pointing at this point. My point was that it will be hard for someone like PropertyMaps to compete with that let alone MLS. Joe’s point reinforces that. This won’t affect someone like They can just port the listings hosted by Google along with MLS until the winner emerges. I’m putting my money on Google.

  13. Ryan

    July 14, 2009 at 5:05 pm

    Upon reading this I grew interested in PropertyMaps – which I’d never heard of. Went to their site to check them out. They boast a really bitching (sounding) CRM product.

    I called to learn more and the company phone number has been disconnected. Further digging …. I went to their Press Release section – and their most recent was June 2008-ish – whoa. So I call the PR contact but her number has been ‘changed’. I call the new number and someone promptly disconnects the call immediately after answering! I call back and suddenly I’m talking to the PR person. Yippee! Happy ending? Not really. I’m very curtly informed there has been a change in ownership. I need to email my request to her – at her Gmail account!

    “But,” I protest. “I don’t really have a request. I want to learn more about your CRM product.”

    🙂 Just thought I’d share my funny story!


  14. Ben Miller

    July 17, 2009 at 4:18 pm

    Can I double down my Google bet??? Thanks for sharing Ryan

  15. Ryan

    July 21, 2009 at 6:00 pm

    Still waiting for a PropertyMaps callback, sigh. Assuming they are toast.

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Social Media

Social media is being used for hiring, and no, we’re not talking just LinkedIn

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.



social media, like tiktok, is being used for hiring. here are some examples of tiktok resumes.

Gen Z and Millennials are no doubt the heaviest users of social media, and perhaps the internet in general. But it’s no longer just about catching up with friends and family, posting memes, and hailing yourself as hashtag king – they are using it to get jobs in creative ways.

Kahlil Greene was a student at Yale University hell-bent on educating others about African American social movements and culture. Known as “The Gen Z Historian” on Instagram, TikTok, and LinkedIn, he got to posting about the lesser-known facts and stories of history, amounting to 1.3 million views very quickly, catching the attention of employers. Now with over 500,000 followers across all major platforms, Greene is heading to work in consulting focusing on public education.

“I think that’s the thing that people don’t realize that social media is everywhere, and it’s congruent with every lifestyle you want,” says Greene.

Another TikToker, Emily Zugay, has over 2 million followers on the platform from hilariously redesigning brand logos. Her personality of shooting down brand choices with such a dry delivery is sure to make you giggle. She’s appeared on Ellen, and many brands changed their logos to her suggestions, including McDonald’s, the NFL, Tinder, Doritos, and Nascar. Just announced, Panera Bread is realizing limited holiday cups by Emily Zugay, taking a stab at Starbucks who typically creates the mad rush for holiday cups. Though she hasn’t publicly spoken about taking on a new role due to her wacky design endeavors, she has been approached for many partnership collaborations and markets herself as a content creator on the platform in order to rack in the dough.

Having the perfect one-page resume and perhaps, an inkling of personalization in the cover letter (which no one enjoys writing and barely anyone reads), is no longer the secret to landing jobs. 92% of companies use social media to hire.

“Creating a personal brand doesn’t have to be scary, hard, or time-consuming. You just have to be yourself. Consistent posts, a few follows and some direct messaging can go a long way to open doors.”

TikTok launched a pilot program of applying to the short-form video powerhouse by well, making a TikTok on the platform. Within 48 hours, 800 videos were submitted with #TikTokResumes in their captions. Expanding from internal hiring to external hiring, the program allowed job seekers to apply with their videos to Chipotle, Target, Shopify, and more.

Want to get in on the action but don’t know where to start? Unfortunately, the TikTok submissions have now closed, but you can always follow these tips to start getting creative for your next career move: Embrace the tools on the platform, do your research about the company you’re applying to, make connections on the platform and within the company, show off achievements as you would in a typical resume, and be yourself!

For more cool resume ideas, check out this article on the most creative techie resumes.

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Social Media

Reactions to Twitter Blue from real subscribers, p.s. its not worth it

(SOCIAL MEDIA) Twitter’s paid subscription service, Twitter Blue, gives more control over tweets and custom UI, but subscriber reception has been lukewarm.



Twitter Blue Sign Up Page

Twitter Blue, a paid subscription service that gives users increased control over their tweets and the appearance of their interfaces, launched this summer. Subscriber reception has been lukewarm, foreshadowing some resistance to shifts away from advertising-based revenue models for social media platforms.

The allure of Twitter Blue isn’t immediately apparent; beyond a relatively low price tag and increased exclusivity on a platform that emphasizes individuality, the service doesn’t offer much to alter the Twitter experience. Twitter Blue’s main selling point – the ability to preview and alter tweets before sending them – may not be enough to convince users to shell out the requisite three dollars per month.

Other features include the option to change the theme color and icon appearances. Twitter Blue subscribers can also read some ad-supported news articles without having to view ads courtesy of Twitter’s acquisition of Scroll, a company that provides ad-free news browsing.

But even with this variety of small customization options and the promise of more to come, users are skeptical. Android Central’s Shruti Shekar is one such user, beginning her review with, “Right off the bat, this feature isn’t worth the money you’d be spending on it every month.”

Shekar posits that the majority of the features are wasted on long-term users. “I think a lot of my opinions come from a place of using Twitter for so long in a certain way that I’ve gotten used to it, and now I find it challenging to adapt to something that would theoretically make my life easier,” she explains.

One of those adaptations centers on Twitter Blue’s “Undo Tweet” feature – something that belies the notion of proofreading and using common sense before sending thoughts into the nether.

“For me, 95% of the time, I really do pay attention to my tweets before I send them out,” says Shekar.

Twitter Blue checking Tweets before sending.

Shekar does praise Twitter Blue’s “Reader Mode” feature that allows users to view threads as uninterrupted columns but argues that the feature would probably end up being underutilized despite being a cool concept.

The aforementioned color and theme customization was of little interest to Shekar. “I actually found it a bit challenging to get used to the other colors, not because they’re ugly, but again because I am just so used to the classic blue,” she says.

One problem here is that the options to change link and theme colors and put threads in reader mode seem more like accessibility features than premium content. Twitter might do well to make these available to all users, if for no other reason than to avoid criticism about locking quality of life updates behind a subscription paywall.

Shekar’s criticism hits on a crucial point for any social media company looking to emulate Twitter Blue’s subscription model: Even if the subscription price is low, companies have to be prepared to make actual meaningful changes to the user experience if they want satisfied subscribers. That includes building in options that don’t fundamentally alter the basic aspects (or appearance) of the platform.

For more on Twitter Blue, check out their blog post on it here.

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Social Media

Instagram flaunts new features, including a decked out desktop experience  

(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck



Instagram displayed on a desktop

It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.

Collabs Feature

“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.

Examples of adding a co-author in Instagram Collabs feature

Fundraiser & Reel Features

Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.

Examples of Dynamic for Reels feature

 Desktop Feature

FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!

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