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QRlette – putting a different twist on QR code marketing

Advancing the QR code movement

Although there are a variety of opinions floating around right now about QR codes, many business professionals are seeking new and innovative ways to market their services and products, with QR codes being one method several have turned to.

As demonstrated above, QRlette has made QR codes more three dimensional in a way that allows businesses and professionals to share multiple links with the same QR code rather than separate QR codes for each link, or sharing a link that opens multiple browser windows which can be difficult for a smartphone user.

To use the QR code, a user simply scans in the code which takes them to the first link a business desires, then when they’re done exploring that link within the app, they simply click a button and show the smartphone camera the QR code once again to be taken to the second link, and so on and so forth.

This could be extremely useful for a real estate professional who is sharing multiple listings with shoppers on the go, or for a retailer who is sharing specials and coupons, or with service providers that are sharing multiple pieces of content.

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Being able to serve up multiple links is helpful and QRlette is a simple, obtainable way of doing so.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

74 Comments

74 Comments

  1. Patrick Donnelly

    December 11, 2011 at 10:28 pm

    I dont get it.

    Why would you do this when you could have a mobile website and let the user choose which link to go to. OR, pick the best link and dont give the user to choose.

    This is a clever hack, but I think it innovates in the wrong ways.

    Patrick Donnelly, QrArts (blog) , WCG (work)

  2. HaloBizNZ

    December 12, 2011 at 3:28 am

    Personally I can't see what the big deal is about given multiple scans are required. How is this different from scanning say, 3 individual QR codes?

  3. Phil Boren

    December 12, 2011 at 4:08 pm

    Technically I see how "more" is better, but from a practical standpoint, I'm not sure potential users would get this. Maybe it's ahead of its time, but right now we still see consumers struggling with executing one QR code.

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