Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Housing News

Questions Over Privacy & Social Media- FTC All Over it With Maybes

privacy-in-social-media

To be fair, the FTC gets it

In his opening remarks of the Federal Trade Commission Conference today, Chairman Jon Leibowitz of the FTC acknowledges, “these advances have created extraordinary benefits for consumers but also have tremendous implications for privacy. The computer cost of data collection seems to be approaching zero. Data storage costs are unbelievably low too.” It might also surprise you that he also supports rules for an ‘opt in’ for consumers before data is collected on them, much less shared.

In February, the FTC did issue recommendations on how data should be collected and shared when it comes to new media sites, and extended the recommendations to call carriers as well as internet service providers. In case you haven’t noticed, many cell carriers have even replaced your 404 pages in browsers with their own branded suggested search results, leaving us to wonder what else they’re snooping as you browse the web.

Needless to say, the ultimate concern on the minds of those that attended the FTC conference on Monday was how to treat vulnerable categories of consumers such as children. Other issues of high concern on the mind of Alan Davidson, Google’s Public Policy Director is how unprecedented some data collection is, including where a consumer may be at any given time, leading him to stress, “it’s one of the reasons that we really have to get this right. It’s a very dynamic environment. We have to be careful.”

Leibowitz is on record stating that failure to protect consumer privacy, could result in federal legislation.

Advertisement. Scroll to continue reading.

Industry needs to do a better job of meaningful, rigorous self-regulation or it will certainly invite legislation by Congress and a more regulatory approach by our Commission. Put simply, this could be the last clear chance to show that self-regulation can – and will – effectively protect consumers’ privacy in a dynamic online marketplace.

For real estate, any mandates passed down by the FTC could directly impact media sites such as Zillow, Trulia, HouseLogic, and even agent/broker websites that collect consumer information, as well as blogging, also being discussed at the conference.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.

8 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

Trending

KEEP READING!

Tech News

Reading handwritten medical notes from the doctor is seemingly impossible, but Google is looking into assistive technology to help.

Business News

Everyone and their mother (well, many not all mothers as AI is a foreign concept still) has heard of ChatGPT. Could it take over...

Business Entrepreneur

Scammers are infiltrating Google My Business profiles, charging for them vs their usual fee-free guarantee. Google is taking legal action.

Business News

Google joins the tech titans of the industry by laying off thousands of employees, however, stating it is based on performance.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.