Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Real estate networking… same as it ever was

Witness the high tech agent of 2011:

  • they are busy engaging with everyone they can via social networks and the internet.
  • they are conversational, informative and open.
  • they are the same as agents that were good at those things 20 years ago.

Using the word “social” makes nothing new

People act as if putting the word “social” in front of “networking” makes it new or different somehow, when the premise is so the same as it ever was.

Networking is defined by Merriam Webster as: : “the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business.”

Well, that sounds an awful lot like what every social media expert tells you you should be doing on social networks (present company included).

Some food for thought:

If you have ever been a member of a civic club or volunteered for a charity…you were networking. Volunteered at your child’s school? Networking again. You get the idea.

Now here is how to take that connection to the next level. WHO did you volunteer with? Use a search device like lullar.com to find out if they are on social networks like Facebook, LinkedIn or Twitter and follow them.

Advertisement. Scroll to continue reading.

Reconnect with that network acquaintance in a new way and then start a conversation.

Likewise, the reverse works very well, too.

You find someone on Facebook or Twitter that you connect with over a shared geographic location or special interest. Invite them to meet for coffee or ask them to come to your next Tweetup to meet face to face. Taking your new internet network offline can be a very powerful social tool.

The thing to remember when networking, whether it is via social media or “old school” methods, is to be your best professional self. Be real, be helpful, be open and genuine and be interested in the other person. THAT is the essence of networking no matter If the space is virtual or “real.”

Advertisement. Scroll to continue reading.
Written By

Lesley offers 21 years experience in real estate, public speaking and training. Lesley has a degree in communications and was the recipient of an international award for coordinating media in real estate. In the course of her career Lesley has presented at international real estate conferences and state REALTOR associations, hosted a real estate television program, written articles for trade magazines and created marketing and PR plans for many individuals, companies and non-profits.

38 Comments

38 Comments

  1. Joe Loomer

    May 26, 2011 at 5:50 am

    Spot-on, Lesley. My wife and I recently joined a BNI chapter, and that alone has increased our business by 20% in the last three months. When you give, you get.

    Navy Chief, Navy Pride

  2. LesleyLambert

    May 26, 2011 at 8:52 am

    Thanks Joe and congrats on the increase in business!

  3. Jimmy

    May 26, 2011 at 8:59 am

    Nice post Lesley. "Be real, be helpful, be open and genuine…" <—– Could it be any simpler?

  4. Ben Fisher

    May 26, 2011 at 1:55 pm

    Great post. This biz is still about relationships as always.

    • LesleyLambert

      May 28, 2011 at 10:13 pm

      You know it Ben! Thanks for stopping by!

  5. Kelly Braaten

    June 1, 2011 at 2:06 pm

    My business is built on Customer Service First. Whatever business you are in networking is a big factor. Good Customer Service will help build your networking or referral base. Referrals coming from good customer relations have grown my business by 20% in just the last month.

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

(BUSINESS) Being introverted can make it hard to network. Check out these tips to prepare for your next business networking event.

Opinion Editorials

(OPINION EDITORIALS) How has the online dating industry been disrupted during the pandemic? And can we apply a few pointers from this evolved model...

Business News

(FINANCE) An anti-trust lawsuit against major players in the residential real estate industry sheds light on misinformation and misunderstandings about commissions - when you're...

Business News

(EDITORIAL) Making friends past a certain stage in life can be difficult. Meet the man who is dedicated to simplifying the process.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.