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Real estate networking… same as it ever was

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Witness the high tech agent of 2011:

  • they are busy engaging with everyone they can via social networks and the internet.
  • they are conversational, informative and open.
  • they are the same as agents that were good at those things 20 years ago.

Using the word “social” makes nothing new

People act as if putting the word “social” in front of “networking” makes it new or different somehow, when the premise is so the same as it ever was.

Networking is defined by Merriam Webster as: : “the exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business.”

Well, that sounds an awful lot like what every social media expert tells you you should be doing on social networks (present company included).

Some food for thought:

If you have ever been a member of a civic club or volunteered for a charity…you were networking. Volunteered at your child’s school? Networking again. You get the idea.

Now here is how to take that connection to the next level. WHO did you volunteer with? Use a search device like lullar.com to find out if they are on social networks like Facebook, LinkedIn or Twitter and follow them.

Reconnect with that network acquaintance in a new way and then start a conversation.

Likewise, the reverse works very well, too.

You find someone on Facebook or Twitter that you connect with over a shared geographic location or special interest. Invite them to meet for coffee or ask them to come to your next Tweetup to meet face to face. Taking your new internet network offline can be a very powerful social tool.

The thing to remember when networking, whether it is via social media or “old school” methods, is to be your best professional self. Be real, be helpful, be open and genuine and be interested in the other person. THAT is the essence of networking no matter If the space is virtual or “real.”

Lesley offers 21 years experience in real estate, public speaking and training. Lesley has a degree in communications and was the recipient of an international award for coordinating media in real estate. In the course of her career Lesley has presented at international real estate conferences and state REALTOR associations, hosted a real estate television program, written articles for trade magazines and created marketing and PR plans for many individuals, companies and non-profits.

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38 Comments

38 Comments

  1. Joe Loomer

    May 26, 2011 at 5:50 am

    Spot-on, Lesley. My wife and I recently joined a BNI chapter, and that alone has increased our business by 20% in the last three months. When you give, you get.

    Navy Chief, Navy Pride

  2. LesleyLambert

    May 26, 2011 at 8:52 am

    Thanks Joe and congrats on the increase in business!

  3. Jimmy

    May 26, 2011 at 8:59 am

    Nice post Lesley. "Be real, be helpful, be open and genuine…" <—– Could it be any simpler?

  4. Ben Fisher

    May 26, 2011 at 1:55 pm

    Great post. This biz is still about relationships as always.

    • LesleyLambert

      May 28, 2011 at 10:13 pm

      You know it Ben! Thanks for stopping by!

  5. Kelly Braaten

    June 1, 2011 at 2:06 pm

    My business is built on Customer Service First. Whatever business you are in networking is a big factor. Good Customer Service will help build your networking or referral base. Referrals coming from good customer relations have grown my business by 20% in just the last month.

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Social Media

Zillow launches real estate brokerage after eons of swearing they wouldn’t

(MEDIA) We’ve warned of this for years, the industry funded it, and Zillow Homes brokerage has launched, and there are serious questions at hand.

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zillow group

Zillow Homes was announced today, a Zillow licensed brokerage that will be fully operational in 2021 in Phoenix, Tucson, and Atlanta.

Whoa, big huge yawn-inducing shocker, y’all.

We’ve been warning for more than a decade that this was the end game, and the company blackballed us for our screams (and other criticisms, despite praise when merited here and there).

Blog posts were penned in fiery effigy calling naysayers like us stupid and paranoid.

Well color me unsurprised that the clarity of the gameplan was clear as day all along over here, and the paid talking heads sent out to astroturf, gaslight, and threaten us are now all quiet.

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Social Media

We watched The Social Dilemma – here are some social media tips that stuck with us

(SOCIAL MEDIA) Here are some takeaways from watching Netflix’s The Social Dilemma that helped me to eliminate some social media burnout.

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Neon social media like heart with a 0

Last weekend, I made the risky decision to watch The Social Dilemma on Netflix. I knew it was an important thing to watch, but the risk was that I also knew it would wig me out a bit. As much as I’m someone who is active “online,” the concept of social media overwhelms me almost more than it entertains (or enlightens) me.

The constant sharing of information, the accessibility to information, and the endless barrage of notifications are just a few of the ways social media can cause overwhelm. The documentary went in deeper than this surface-level content and got into the nitty gritty of how people behind the scenes use your data and track your usage.

Former employees of high-profile platforms like Facebook, Twitter, Instagram, Google, and Pinterest gave their two cents on the dangers of social media from a technological standpoint. Basically, our data isn’t just being tracked to be passed along for newsletters and the like. But rather, humans are seen as products that are manipulated to buy and click all day every day in order to make others money and perpetuate information that has astronomical effects. (I’m not nearly as intelligent as these people, so watch the documentary to get the in-depth look at how all of this operates.)

One of the major elements that stuck with me was the end credits of The Social Dilemma where they asked interviewees about the ways they are working to eliminate social media overwhelm in their own lives. Some of these I’ve implemented myself and can attest to. Here’s a short list of things you can do to keep from burning out online.

  1. Turn off notifications – unless there are things you need to know about immediately (texts, emails, etc.) turn it off. Getting 100 individual notifications within an hour from those who liked your Instagram post will do nothing but burn you (and your battery) out.
  2. Know how to use these technologies to change the conversation and not perpetuate things like “fake news” and clickbait.
  3. Uninstall apps that are wasting your time. If you feel yourself wasting hours per week mindlessly scrolling through Facebook but not actually using it, consider deleting the app and only checking the site from a desktop or Internet browser.
  4. Research and consider using other search tools instead of Google (one interviewee mentioned that Qwant specifically does not collect/store your information the way Google does).
  5. Don’t perpetuate by watching recommended videos on YouTube, those are tailored to try and sway or sell you things. Pick your own content.
  6. Research the many extensions that remove these recommendations and help stop the collection of your data.

At the end of the day, just be mindful of how you’re using social media and what you’re sharing – not just about yourself, but the information you’re passing along from and to others. Do your part to make sure what you are sharing is accurate and useful in this conversation.

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Social Media

WeChat ban blocked by California judge, but for how long?

(SOCIAL MEDIA) WeChat is protected by First Amendment concerns for now, but it’s unclear how long the app will remain as pressure mounts.

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WeChat app icon on an iPhone screen

WeChat barely avoided a US ban after a Californian judge stepped in to temporarily block President Trump’s executive order. Judge Laurel Beeler cited the effects of the ban on US-based WeChat users and how it threatened the First Amendment rights of those users.

“The plaintiffs’ evidence reflects that WeChat is effectively the only means of communication for many in the community, not only because China bans other apps, but also because Chinese speakers with limited English proficiency have no options other than WeChat,” Beeler wrote.

WeChat is a Chinese instant messaging and social media/mobile transaction app with over 1 billion active monthly users. The WeChat Alliance, a group of users who filed the lawsuit in August, pointed out that the ban unfairly targets Chinese-Americans as it’s the primary app used by the demographic to communicate with loved ones, engage in political discussions, and receive news.

The app, along with TikTok, has come under fire as a means for China to collect data on its users. U.S. Department of Commerce Secretary Wilbur Ross has stated, “At the President’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of U.S. laws and regulations.”

This example is yet another symptom of our ever-globalizing society where we are learning to navigate between connectivity and privacy. The plaintiffs also pointed out alternatives to an outright ban. One example cited was in Australia, where WeChat is now banned from government officials’ phones but not others.

Beeler has said that the range in alternatives to preserving national security affected her decision to strike down the ban. She also explained that in regards to dealing with national security, there is “scant little evidence that (the Commerce Department’s) effective ban of WeChat for all US users addresses those concerns.”

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