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Real estate social media use data – infographic

Real estate social media use

Although each agent has a different method of using the diverse set of tools that comprise social media, Postling.com has pulled together a number of data points (some from right here on AG) to create an infographic to give a better understanding of a bigger picture of how the industry is using social media.

The information outlined below is interesting, but two data points caught our eye. First, the comfort levels with social media according to Postling’s research is far lower than our research with our audience almost universally considering themselves tech savvy. Secondly, it caught our eye that one key concept that real estate agents are better at than small businesses in general is reception of alerts for tweets and wall posts which affirms our belief that agents that are engaged in social media do not typically have a staff to fall back on if their efforts fail, so a large portion do their homework before diving in.

Check out the infographic below and tell us in comments what shocks you and what was as you expected it to be:

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The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

56 Comments

56 Comments

  1. MH for Movoto

    April 7, 2011 at 2:40 pm

    I’m genuinely surprised that Twitter isn’t in the lead!

  2. Ray Smiley

    May 27, 2011 at 8:35 am

    I came across another realtor.com infographic talking about their mobile app as well, they definitely have changed the market when it comes to mobile apps. Great post, liked all the information on social media aspects for real estate agents.

  3. Boomerang

    September 1, 2011 at 12:27 am

    That's some pretty crazy stuff. People will still use the internet for home searches, there's just so much you can see on a normal screen rather than a 3.5'' screen, but it really shows the importance of having things designed for mobile browsing.

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