Press Release Fail
This is the actual press release in its full glory (my notes will be at the end and all bolds in the release are emphasized by me):
A recognized leader in no commission online FSBO real estate listings, RealtySpace.com is breathing new life into the sluggish real estate market.
Boca Raton, Fla. (PRWEB) October 29, 2008 — Free, no commission For Sale by Owner (FSBO) listings on RealtySpace.com are not just effective, according to two recent studies, FSBO listings make good economic sense. RealtySpace.com is now offering no commission home sales listings free.
Recent studies are clear. For Sale by Owner (FSBO) real estate listings mean sales that are much more profitable for sellers than conventional brokered listings. In September 2008, Consumer Reports concluded that home sellers who sold their homes without a real estate agent received more money for their home than sellers who used a real estate agent, both by paying no commissions and by receiving a higher selling price. This echoes the findings of researchers at both Stanford University and Northwestern University. Since there are no commissions owed when selling a property without a broker, sellers keep on average $18,000 more on a $200,000 home.
Furthermore, for home sellers, Internet-based real estate listings are extremely effective. According to figures provided by the National Association of Realtors, 84 percent of home buyers use the web as part of their home search. Listing a For Sale by Owner (FSBO) home on RealtySpace.com can only help.
Each real estate listing on RealtySpace.com has no commissions, but an impressive set of perks. Online listings may be accompanied by an attractive yellow sign emblazoned with an eye-catching ‘no commission’ notice. Each real estate listing can be accompanied by a slideshow of up to nine photos and can quickly and easily be turned into a printed flyer for even greater word of mouth on a For Sale by Owner real estate listing. On RealtySpace.com, buyers and sellers can communicate directly, with no middleman to get in the way.
To see no commission For Sale by Owner (FSBO) real estate links or to begin listing a home for sale, visit RealtySpace.com today.
That’s Not Press, That’s Propaganda
Let me start by saying that I have no problem with FSBO sites themselves, it’s a debate that’s been hashed and has nothing to do with the topic at hand. That said, I’ve bulleted each of the highlighted areas above and insert my notes:
- “according to two recent studies” – uh, what studies? You know how to use html to code in links all over the place to your site, but there’s no source for these so I’m just confused. Were they studies you did by asking the baristas at Starbucks what they thought?
- “good economic sense” – still, that’s a pretty subjective statement regarding a potential study that we don’t have access to nor does it have a name. Just sayin’.
- “Recent studies are clear” – see #1.
- “much more profitable for sellers” – see #2.
- “Consumer Reports” – see #1. Don’t worry, I found the report for you and it’s funny that the article was about negotiating commissions, not about not using an agent…
- “Stanford University and Northwestern University” – sweet, we have a name for it, no links… I was unable to locate these studies, so it’s just a guess that they exist.
- “attractive yellow sign” – I may be alone here, but this goes back to the subjectivity of #2.
- “get in the way” – once upon a time, there was a company named after a fish that played the “Realtors are bad” disruption card and they seem to be a traditional brokerage with a sophisticated IDX search function and extra admin staff. Disruption- been there, done that.
Could RealtySpace damage the real estate industry? Given their web traffic and poorly written press release, I doubt it.
I read a lot of press releases and come across many that are more propaganda-like opinion rather than simple news releases (which is typically what is to be expected of a press release). This one caught my eye first because I’ve never heard of RealtySpace but also because after a few lines, I noted several unsourced “studies.” I’m sure they’re a fine company, but at a minimum, they need some serious help with their press releases.
Instagram makes IGTV videos more accessible with automatic closed captions
(SOCIAL MEDIA) This new feature for Instagram opens avenues for viewers who don’t or can’t use audio on IGTV videos, creating more accessibility for all.
In an effort to expand accessibility efforts, IGTV videos on Instagram will now include an auto captions option. While its parent company, Facebook, has included auto captions on uploaded videos since 2017, this new-for-Instagram feature is expected to widen audience viewership and increase potential viewing by those who prefer watching sans-audio.
In a statement by Facebook, the company states: “While there is no shortage of information, not everyone can access it. It needs to be available to the hundreds of millions of people in the world who are deaf or hard of hearing. According to the World Health Organization, over 5% of the world’s population – or 466 million people – have disabling hearing loss, and that is projected to increase to over 900 million by 2050.”
Current events have made the need for auto captions even more critical for inclusion. “The rapid spread of the COVID-19 pandemic caused a spike in both the supply and demand of public health information. Several local and state governments, that were accustomed to holding live press conferences but didn’t have the resources, staff or technology to record, stream, and caption their live events, turned to Facebook Live. Several governments also discovered that video captioning was not just a nice-to-have, but imperative, especially in the absence of available sign language interpreters,” states the company.
Currently, Facebook provides auto captions for videos in 16 languages and has announced that Instagram’s IGTV will have access to the same features. The caption accuracy is determined by the video’s audio quality, although AI technology is constantly improving in both precision and speed.
Additionally, branded content ads are likely to see an increase in consumer interaction. Recently published data by Facebook shows ads visually designed for watching with the sound off have 48% more relevance to viewers and a 42% higher purchase intent. As auto captions normalize across social media, users can expect ad content to utilize this feature to the fullest.
New tool organizes your Reddit feed (and makes it actually usable)
(Social Media) Reddit’s UI hasn’t always been super intuitive. ‘Deck for Reddit’ organizes your feed into themed columns, making it way more user-friendly.
Love it or hate it, the mass collection of forums on Reddit have some form of content for everyone. The simple UX design places content straight down the middle of the screen and the infinite scrolling feature allows you to view a limitless amount of content from cute puppy images to cringe-worthy videos. However, its simplicity isn’t very practical, and is something that I think should be voted down.
Yes, Reddit has come a long way from its previous text-heavy form, but there is still a lot to improve on. Charles Yang, a frustrated Reddit user, has created a web app that could change all that: Deck for Reddit, a desktop optimized, alternative way to browse your favorite forums.
“I built it to show as much content as possible at a glance, while respecting your screen real-estate,” writes Yang.
Currently, the web app is in open beta. With a very similar experience to Tweetdeck, this Reddit tool seems to hold some promise.
On the far left side of the website, there is a list of icons with all the subreddits you’ve subscribed to. Clicking on an icon will take you directly to that subreddit column. This is very convenient for users with a bunch of subscriptions. Additionally, by making several subreddits visible on the screen all at once, Yang succeeds in his goal of taking advantage of the vast empty white space that Reddit failed to use.
From this display, you can click on a post, and it instantly expands to show all the comments. Hit the back button, and the post collapses. Now, you are back to seeing all the posts related to that subreddit. And at the top of each subreddit, you can easily sort the content by what’s new, popular, and trendy. Engagement has never felt easier.
Along with everything else, this extension also adds another great feature in setting customizations. The theme can be switched from light to dark mode. Fonts, text size, and even the shape of the subreddit icons can all be adjusted. Preferences can be changed to hide viewed submissions and reduce animation motion. And if you’re slacking off at work or want to chill, you can set it to hide NSFW content.
Overall, Deck for Reddit makes the user experience smooth sailing, and it truly makes Reddit the “front page of the internet.”
Instagram now lets you create and share fundraisers
(SOCIAL MEDIA) If you’ve been wanting to start a fundraiser for something you care about, Instagram’s new feature lets you do just that. Go check it out!
Instagram announced last week that it has launched a test for a Personal Fundraiser tool on its platform. The feature will allow users to start their own fundraiser if it complies with guidelines or choose an existing cause to support. The launch began in some US, UK, and Ireland markets and is available on Android and iOS.
In its announcement, the company confirmed that since January, more than $100 million has been raised for COVID-19 across Facebook and Instagram (also owned by Facebook), citing that donations on Instagram have doubled in the US in the past 30 days. The announcement said, “from people raising money to buy medical equipment for Black Lives Matter protesters, rebuilding Black-owned small businesses affected by COVID-19 and funding educational resources related to racial justice, people are eager to mobilize around causes they care about.”
Personal Fundraisers are short-term and meant to serve time-sensitive causes, with the initial duration lasting 30 days with the option to extend for an additional 30 days. Users must be 18 to create a fundraiser and have a designated bank account in which funds can be deposited. Donations will be processed through Facebook Pay, which also powers Instagram’s new shopping features. The platform covers fees for non-profits, but not for Personal Fundraisers. Donors can choose to keep their information hidden from the public, but organizers will be able to see user names and donation amounts.
To start a Personal Fundraiser, users with access to the feature can tap “Edit Profile”, “Add Fundraiser”, followed by “Raise Money”. They can then choose a photo, select the fundraiser category, and write out a story to encourage donations. When approved, users will be able to raise funds.
Instagram says it will expand the number of users who have access to this feature in the months ahead, as well as give users access to share fundraisers both in their Feed and within Stories. Fundraising features already offered by the company include Donation Stickers for Stories and a Live Donations feature for live streams.
This feature is similar to the fundraising feature already available on Facebook, Instagram’s parent company.
Opinion Editorials2 days ago
The actual reasons people choose to work at startups
Business Marketing1 week ago
Why you must nix MLM experience from your resume
Opinion Editorials1 week ago
Online dating is evolving and maybe networking will too
Business Finance2 weeks ago
Bitcoins worth $300K recovered from an old zip file
Business Entrepreneur1 week ago
Kanception simplifies your project management with nested tasks
Tech News2 weeks ago
Third-party MacBook repair shops will get Apple seal of approval
Business News2 weeks ago
Freelancers, rejoice! AB5 modified for the better
Business News1 week ago
2020 Black Friday shopping may break the mold