Replicating the offline referral process
Claiming more real estate reviews on their site than Trulia or Zillow, Stik.com is launching new features to their existing professional recommendation site, with their benefit being that they’ve tapped into the social graph for context to reviews. Stik.com is built for any professional industry but appears to have been most widely adopted by the real estate industry as they seek to replicate the offline referral process online.
Stik.com was founded by Jay Gierak, and Nathan Labenz just before their starting at Harvard University, where they were during the birth of Facebook. Gierak told AGBeat exclusively that their newest to be rolled out is designed to help professionals improve their time spent on their reputation by offering a “To-Do List” at sign in. The list outlines a short list of action items that identify how a professional can build their referral networks across Stik.com along with Google+ and Facebook with the goal being to increase productivity by minimizing time performing these tasks.
Gierak said, “With so many social media outlets begging for constant attention and round the clock engagement, Stik.com’s To-Do list requires minimal time investment to achieve maximal exposure. The product was built for agents who would rather meet 10 clients in a day than write 100 tweets.”
To-Do Lists for existing users
As the features roll out, existing users will see the To-Do Lists when they log in with tasks ranging from “Email past clients via our email tool, thanking them for their business and requesting a Facebook recommendation and review” to “Support your referral partners in adjacent industries by recommending them and writing a supportive review,” and even “Add a badge to your website showing off all of your supporters on Stik.com.”
Some of these tasks seem self explanatory to seasoned social networkers, but the independent professional just getting online is still learning and these tasks are not necessarily second nature yet. Reviews of Stik.com itself are mostly positive as their visibility increases, most notably in the real estate sector.