Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Regular guy gets banned from Twitter – how to protect your brand

(SOCIAL MEDIA NEWS) DMCA complaints are often automated and aren’t always valid, and users are have recently been banned permanently for them.

Sparked by DMCA complaints

Twitter has more content than it can handle and might be banning ordinary users more aggressively, like Jim Weber, by automatically reacting to DMCA complaints.

bar
The problem is, DMCA complaints are often automated and aren’t always valid, and companies don’t always review the complaints. It’s a legit problem. Especially for Twitter with its billions of tweets.

Who is evil mastermind Jim Weber?

You can read Jim’s perspective here, but let’s talk about the bigger picture.

When I first heard about Jim Weber, I figured maybe he was testing Twitter’s limits by auto-posting trending Olympics photos from Reddit. That’s not the case here. Jim’s posts sound normal to me. Here’s one of his Twitter tweets: “Exactly 1 week from now, we will all be watching college football.” Okay, Jim is no evil genius.

Trusting bots to do human tasks

I’d say Jim, a typical sports fan, was the victim of cost-cutting automation. When companies replace human reviewers with off-the-rails artificial intelligence, ordinary users feel the pain. When that pain goes viral, brands are damaged.

Advertisement. Scroll to continue reading.

I have personal experience with this, as Digital Ocean automatically shut down one of my clients because a copyright holder sent bogus, rapid-fire DMCA takedown complaints on autopilot, even after the content was removed.

If you’re wondering, the complaints were about tiny “open graph” thumbnails.

Swift and automatic

What’s worse than one off-the-rails algorithm?

Two off-the-rails algorithms talking to each other.

That’s exactly the problem here. Copyright holders don’t have all day to scan the Internet for infringements. So they turn to automation, sending out bursts of takedown notices automatically. To avoid large statutory damages, some service providers just remove the content automatically, which is how Jim Weber’s account was suspended.

Advertisement. Scroll to continue reading.

How to protect your business

As a business publishing content, what can you do to protect yourself? I’d say research the services you depend on.

For example, the best web hosts do not blindly shut down accounts that receive DMCA takedown complaints, and they’re proactively on your side.

Other services will shut you down immediately, without contacting you, and you could be out of luck. Whatever the complaint is, you at least want to be contacted, and you want time to investigate and correct the problem.

#PastTheBot

Advertisement. Scroll to continue reading.
Written By

PJ Brunet is a writer, full stack developer, and abstract artist. His first computer was a Texas Instruments TI-99. As a teen, he interned at IBM in Boca where the first PC was born. Graduating with a BFA, he gave California and New York a shot, but fell in love with Texas in 2004, the same year he started blogging about technology.

Click to comment

Leave a Reply

Your email address will not be published.

AdBlocker Message

Our website is kept FREE to you by displaying online ads to our visitors. Please consider supporting us by disabling your ad blocker OR subscribing to our email newsletter: https://theamericangenius.com/get-american-genius-newsletter/

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

After a rocky path to purchasing Twitter came to a head, Elon Musk backed out of the deal and is now being hit with...

Tech News

(SOCIAL MEDIA) The surprising bid of $44B coming in for Twitter from none other than Elon Musk is now on hold and Tesla stock...

Opinion Editorials

(SOCIAL MEDIA) Musk is far from meager when it comes to business. After buying an almost 10% stake in Twitter, he declined board status,...

Social Media

(SOCIAL MEDIA) Twitter is a major resource for journalists. It's a way to share stories, sources, and stay social. But is that soon to...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.