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Roost acquired by direct marketing company, VerticalResponse

Roost now under the VerticalResponse umbrella

San Francisco based social media marketing technology company, has been acquired by self-service digital marketing company, VerticalResponse, according to a statement from VerticalResponse who did not disclose financial terms of the deal.

VerticalResponse users can now sign up to create, schedule, manage and measure their social media marketing campaigns from a single dashboard across platforms like Twitter and Facebook.

“This is the first acquisition for VerticalResponse in the nearly 11 years we’ve been in business, so it’s a truly exciting time for us,” said Janine Popick, VerticalResponse CEO. “The number of our customers who share their email marketing campaigns with their social networks has increased over 1,400 percent since the beginning of 2011, so it’s clear that small businesses understand the power of social media. Now with Roost’s social media marketing tools, they can take their customer engagement efforts to the next level.”

VerticalResponse will integrate Roost’s offering into their existing platform to give it robust social networking integration to serve their clients and enhance their digital marketing platform’s reporting features.

“We couldn’t have asked for a better, more complementary partner than VerticalResponse,” said Alex Chang, Roost CEO. “We built Roost with the simple goal of making social media marketing easy for small businesses. VerticalResponse is all about helping small businesses succeed through smart, affordable marketing. By joining forces, we aim to provide the most comprehensive suite of marketing tools that they can start using right away.”

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Chang will serve as the Vice President, Social Platform at VerticalResponse and other Roost staff will be brought on at the company. Roost launched as a real estate search engine in 2008 and shifted to social media marketing technology last year to serve small businesses including their strong user base of real estate professionals.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.



  1. Marc Davison

    December 15, 2011 at 1:42 pm

    Congrats Alex and the rest of the Roost gang!

    • Derek Overbey

      December 15, 2011 at 4:43 pm

      Thanks for the write up Tara. Having been with Roost since almost the beginning, I could not have written a better story. The whole Roost team is so excited to become part of the VerticalResponse team.

      Thanks for the well wishes Marc!


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