I recently agreed to give a four hour presentation as part of a technology day that is being put on by our local association of Realtors. When I met with the event coordinator to get the course approved for continuing education she asked a question that I have been asked before.
Why would I teach direct competitors how to create blogs, market properties on the internet and use social media? Aren’t you worried that by helping them you will lose business?
The Play book
I am not worried at all. Since 2006 I have been showing other agents how to start a blog and strategies for getting traffic and winning business from it. To date my blog remains on the first page of the major search engines and continues to bring me buyers and sellers.
There are no secrets in my business. Except for my web presence I operate from the same play book that many agents use. There are books and classes on how to run a real estate business. There are seminars and webinars and DVD’s. How to run a successful real estate business is not a secret.
Running a business is about systems and following them. I can give my playbook to other agents but most of them either won’t implement it or if they do they won’t stick with it.
Even if they did I don’t believe that they would be taking business away from me. I check each week and 100’s of homes are listed and sold. There may not be enough business for all of the agents in my market but we all know that 20% of the agents do 80% of the business. There is more than enough business for the 20%.
There are no secrets
There are agents in my market who will not share their secrets with other agents because they don’t want to help the competition. The mind set doesn’t make sense to me. My database of contacts has been built over a period of many years.
Most agents would consider their database to be an important business asset. It is a business asset but I suspect that at least half of the people in my database know another Realtor well. Any agent can call these people or mail to them or run into them at an open house. Yet most of the people in my database will be my clients when they are ready to buy or sell.
I am competitive
Using a blog to generate business is not a new idea and I am not the only agent who is having success with it. How I do it can be replicated by anyone yet the majority of agents who have blogs don’t get as much business from them as I get from mine and many do not stick with it long enough to get any results at all.
I am competitive. I suspect that if someone else were to take my place in the search engines I would work very hard to figure out how to beat them. The process would take my skills to a new level. As it is the competition keeps me on my toes. There are a couple of bloggers out there who are nipping at my heals. . . and have been for a couple of years.
“House has spark” – burning up the MLS with typos and other bloopers
The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS. However, I get submissions from all over the U.S., so no one is safe from the eyes of the Blooper Scooper. Check out these blunders:
Do You Smell Smoke?
“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)
“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?)
“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)
“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)
“Mush added to this house” (Was that the overflow from between your ears?)
I Think I See Flames
“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)
“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)
“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)
“Separate pod to build GH” (That should please my pea-sized buyers.)
“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)
“Ideal for gusts” (That’s great…if you want to live in a wind sock.)
“Impaccably detailed” (Incredibly challenged)
“Stylish pewder room” (Try burning a match.)
“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)
Nothing But Embers (This Week’s Fave):
“From a bygone error” (You have just written your own epitaph.)
“New bd pans inc” – Making a Splash on the MLS
I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS. It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:
Booze ‘N’ Fools
“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)
“Grab now use imagination” (That’s what Arnold said to his housekeeper.)
“House has new edition” (Agent lacks erudition.)
“Babblying broke runs in back” (Bumbling buffoon runs amuck.)
“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)
Puff ‘N’ Stuff
“Near Sacramento airpot” (I believe his name is Jerry Brown.)
“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)
“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)
“We can sake your home” (Can I get fried rice with my sake?)
Proof or Goof
“Nice streem” (Said Grandma to Grandpa after his diaper exploded.)
“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)
“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)
“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)
“Drawing for plasma” (Is this a blood-bank?)
And This Week’s Winner Is:
“Good school in areola” (Thanks for keeping me abreast of things.)
PROOF OR GOOF, FRIENDS – I’M WATCHING EWE 🙂
My secret office organization tip – Sharpies and tape
If you’re still practicing to be OCD, here is a secret I don’t typically share with anyone, but I’m willing to share with you today…
I used to be obsessed with the P-touch machine. I labeled everything. Drawers, shelves, folders, canisters, and anything that I could think of putting a label on.
But the label makers weren’t as pretty as my own handwriting and didn’t come in every color a Sharpie does, so I got the brilliant idea one day to write in light blue sharpie in my beautiful handwriting on clear tape, placed neatly on the shelves in the pantry. Visitors thought I had written on the cabinets, “what if you have to move things?” they asked. “It’s just tape, look!” I said as if I was performing a complicated magic trick.
Not just shelves!
It’s great to use this tip on files and folders so you can reuse them (especially if you have custom files or designer files), on drawers at the bottom of each section where pens and tape goes, and especially in the break room.
No more label maker, no more refill cartridges and no more mess, especially someone else’s mess! Trust me, this is an OCD person’s dream organizing tip!
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