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Snapchat vs. Facebook Poke: are either useful for business?

Snapchat and Facebook Poke are two similar apps that are new to the market and the subject of many conversations – but where to business professionals fit into the equation?

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Snapchat vs. Facebook Poke app

Two similar apps have recently been released – Snapchat and the Facebook Poke app. The Snapchat app was released first and Facebook followed suit shortly thereafter. Both apps allow users to send self-destructing photo and video messages, and both include the following features: a user can choose how long the receiver can view the message before it’s erased, photos and videos can be written over in a variety of colors, and subscribers are notified when someone screenshots a message before it’s deleted.

While there are many similarities – so many, in fact, that most believe Facebook copied Snapchat – there are also several differences between the two apps:

  • Messages sent through Snapchat can be accessible anywhere from one to ten seconds after being opened. Poke only allows a few options rather than a full range.
  • Both apps are supposed to destroy and delete messages after the allotted time’s up, but Snapchat is the only one that has confirmed that messages are deleted from their servers almost instantly. Facebook Poke stores all messages for about two days. However, if a message has been reported as abusive, Facebook will keep it for 90 days, which defeats the whole purpose.
  • Facebook Poke allows you to send videos, pictures, and regular text messages, and Snapchat only allows videos and pictures.
  • If you’re looking for anonymity, Snapchat will be the best choice. Snapchat users can choose their own usernames. On the other hand, Facebook Poke automatically connects your Poke account with your regular Facebook account. This means your real name and contact information is shown.
  • Because Facebook Poke is linked to your personal Facebook account, all your Facebook friends who have Poke are automatically your friends there, too. Snapchat, on the other hand, let’s you decide who you want to be friends with, as it’s not attached to any of your previously-established accounts.

So should you invest business time into either app?

Facebook Poke is much like your Facebook experience, as it’s all the same people posting the same types of things. However, Snapchat has a reputation of the prime place for sexting, which make sense since you can use a random username and no one knows who you are. And because photos and videos get deleted right away, it’s more inviting for those types of activities.

Even so, Snapchat can theoretically be a useful tool in the professional world. Let’s say you’re looking for honest feedback about a logo or packaging for a new product, Snapchat might be the service to use. Facebook Poke and Snapchat are just two more ways to instantly connect with those around you and those who are continents away, but our overall assessment is that both serve as novelties that aren’t worth investing your business time in.

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

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1 Comment

1 Comment

  1. Russell Hatfield Jr.

    January 15, 2013 at 8:09 pm

    I’m no curmudgeon and I’m sure a handful of creative thinkers will lead the way in the Businessification of these, but seems like more noise to me in an already too noisy online marketing/sales/service world. Most companies still struggle with the basics(eg effective FB or Twitter engagement), let alone stuff like this.

    Of course, I might have written the same about Twitter and FB 10 years ago, so always good to know what’s out there 🙂

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Social Media

You’re tired of Twitter because you’re no longer their average demographic

(SOCIAL MEDIA) Twitter was once a gathering place for industry professionals, but if you’re finding yourself drifting away, you’re not alone – the average demographic has changed. A lot.

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Each major social media platform has a tendency to draw a particular demographic, giving each individual platform a distinct tinge or feel. However, research shows that the demographics of Twitter may make it the most unique and youthful social media platform yet.

Perhaps the most notable aspect that sets Twitter apart is its content generation. While Twitter has approximately 126 million daily users, only around 10 percent of those users tweet with any reliable frequency. Surprisingly, that 10 percent user base is responsible for curating around 80 percent of the content on Twitter, giving a shockingly small group of people control over the bulk of Twitter’s output.

Anyone who has spent a significant amount of time on Twitter probably won’t find this revelation entirely illuminating; after all, most of what you see on Twitter generally looks like a slightly different iteration of something that someone else said on Twitter. Even so, the significance of such a large percentage of Twitter’s content coming from such a small group cannot be discounted.

In another shake-up, Twitter users as a collective also tend to be younger than other social media users.

Again, you’ll usually see this openly reflected in both the tone and persuasion of the content posted there, but the objective youthfulness of Twitter does explain some of the criticism levied toward its users by other social media aficionados.

While these two main points seem relatively benign, not everyone agrees with Twitter’s eclectic nature. Twitter’s distinguishing factors have led some, to label it as a “collective hallucination” of a platform, meaning that its demographic data, content themes, and aggregate of information all combine to create a different picture of America than is actually correct; naturally, the democratic-leaning persuasion of Twitter doesn’t help correct this assumption.

But what sticks out to some publications as a pipe dream of a demographic is, in fact, fairly accurate to America’s example insofar as race and gender ratio is concerned — even though Twitter may not embody the politically diverse “melting pot” of America’s government or emulate its education statistics.

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Big backlash after woman tries to shame McD worker for napping

(SOCIAL MEDIA) This might be my favorite story of the year – a woman calls out a napping employee, and the community rejects her tweet, then rallies behind the employee to help improve his life.

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Social media originated as a form of communication to stay in touch with people that you don’t see every day. From there, it blossomed into a community of idea-sharing and a source for news.

As social media grew more popular, the dark side began to rear its ugly head and people began using it as a method of attacking people from behind their keyboards. So much of social media has become negative that it’s hard to want to stay active.

Such was the case when a woman in Fayette County, Georgia shared a photo of a McDonald’s worker asleep in the booth. She posted the photo to social media in haste, in an attempt to shame the McDonald’s location for not doing anything about the employee’s behavior.

What she didn’t realize was that the employee – Simon Childs – was homeless and was simply resting between shifts.

The 21-year old father recently fell into hard times after his mother passed away, and found himself without a residence, but with a job at McDonald’s. When he found out about what the woman posted, Childs was disappointed by her actions.

“It kind of hurt to see my picture up there, you know,” he told WSB in Atlanta. “I thought it was something negative and nobody would care about it.”

The woman’s photo received a lot of attention on social media, but not in the way that she had intended. Local community members near Childs learned of his story and rejected the shaming. They began donating items to help with his child. Others donated hotel rooms, while a local restauranteur loaned Childs his car.

The nameless woman who posted the photo reportedly claims that she didn’t intend to shame Childs, especially since the image was only posted to a private group. However, we all know that it only takes one screenshot to make something “private” known to the whole entire world.

This shows us a few timeless lessons: Nothing on social media or the Internet is private, karma works in mysterious ways, and never make assumptions about anyone as you never know what is going on in their world.

That’s my morals and values lesson for the day. Class dismissed.

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Snapchat shifts strategy to open their arms to competitors

(SOCIAL MEDIA) Snapchat opens some interesting doors after keeping the padlocked for years – will this new strategy solidify their status as a digital giant?

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There’s no denying the notable impact that Snapchat has had on the visual side of social media apps. From knock-off Snapchat-esque filters to more egregious rips such as the “Stories” feature, allusions to Snapchat are inherent in the bulk of social media platforms. Snapchat’s response is simple: to monetize these allusions via the Snapchat Story Kit.

The “Stories” feature has rapidly become a massive part of platforms such as Facebook, Instagram, and WhatsApp, with over a billion daily story users across these three services. Comparatively, Snapchat enjoys around 186 million daily story users, making it nearly impossible for the original story curator to compete.

Like many modern businesses, Snapchat’s initial response was to ignore the competition in a display of relentless, self-indulgent optimism. Now that such optimism has been dampened by cold, hard numbers, Snapchat is turning to another venue: sharing.

By sharing their “Stories” feature via a new developer suite — called the “Snapchat Story Kit” — Snapchat will be able to monetize its most ubiquitous aspect while maintaining some semblance of branding across any participating platforms.

In theory, the Snapchat Story Kit will allow app users to post their Snapchat stories to apps such as Tinder, Twitter, and so on; this will enable the same level of story interaction one would find within Snapchat or on Facebook without taking the focus away from Snapchat’s API.

Since any story posted via the Snapchat Story Kit will still go through Snapchat rather than a nonpartisan third-party app or program, this move will continue to emphasize Snapchat’s presence in the visual world.

There are a few possible downsides to this power-grab, not least of which is Facebook’s level of control at the time of this writing. Since Facebook already uses its own version of the “Stories” feature on all of its most-frequented apps, Snapchat has essentially missed out on some of the most powerful opportunities to monetize its features.

It’s also within the realm of reason to assume that Snapchat will require Snapchat Story Kit users to jump through additional hoops before they can use its features—a move that, similarly to the Bitmoji jump, may prove to be more annoying than hindering.

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