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Social networking site encourages pseudonymity, discourages personal branding

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A different take on social media is a social network that takes technology and design of 2011 and mixes it with the free spirit anonymity of 2001 and serves it up as a conversation platform with interests to converse or video chat about from business and marketing to sex or spirituality with the goal of having a place to talk without your professional connections or parents seeing your personal thoughts. The network is so serious about keeping this culture that they ask users not to use the site to build their personal brand as they would on Google+.

AnyBeat describes their culture best:

“AnyBeat will not be a typical social network. In fact, we don’t think of it as a social network, but rather as a global community. Therefore we are instituting a set of principles, a culture that will guide our community.

1. We encourage you to feel free to contact any citizen of our community, and to feel free to ignore contact. AnyBeat is a friendly place where you can meet people that you would not naturally meet in your day-t0-day life or within your social circles. While Facebook explicitly prohibits you from ‘friending’ people you don’t know, we believe that some ‘strangers’ may just turn out to be new friends, collaborators, and soulmates. If you’ve ever had a conversation with a ‘stranger’ that left you feeling better understood than by your friends, you already understand the value of such interaction.

2. Respect your fellow citizens. Everyone in the community earns a reputation. If you are an upstanding member of the community, you will be taken sincerely and enjoy the benefits.

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3. Don’t build your ‘personal brand’ here, do that on Twitter, G+ and LinkedIn. Instead, see this as a place where you have no work to do whatsoever. It is simply a place to hang out, socialize, converse, and enjoy. Many of us have forgotten that some of the best things in life are ones that provide us no residual value.

4. Don’t market to each other. Share your voice, not your pitch. Also, brands are not welcome as members. Brands will later be welcome as brands, and we will make sure that they have sincere engagement within our community.

5. Feel free to you to use a pseudonym (username), instead of your official first and last name. When everything we say on Facebook, G+, and LinkedIn gets logged and associated with our official identity for eternity, it can be difficult for some of us to fully express ourselves. Use your full name, your first name, or only a pseudonym. It’s up to you.”

Photo tour of sign up and site features

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Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.


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