Transparency has been the goal of real estate professionals throughout the RE.net and blogging has provided the perfect platform for transparency in information. Real Estate bloggers have provided a great deal of knowledge for the general public. In the past few years, the public has been given access to almost every listing, details about neighborhoods and communities, as well as more pictures, graphs and charts than they can digest. There are online forums and resources where buyers and sellers can access an agent and ask questions, while remaining anonymous.
Collectively, we have covered just about every detail involved in buying and selling a home. It adds up to an enormous amount of information available online.
The public has demanded it and the real estate industry has responded.
So, why doesn’t the public trust us more?
There’s too much noise! Agents beating their own drums, trying to attract attention to themselves, are the nemesis of what we hope to accomplish by being transparent. The public can see right through the overt action of those whose only goal is personal gain. When the transparency factor is clouded by our own agenda, we lose!
- The full, accurate, and timely disclosure of information
- Free of deceit
- Easily understood or seen through
- The quality of being clear and transparent
- Free from obscurity and easy to understand; the comprehensibility of clear expression
Blogging for the Public
Blogging is not a quick fix; it is a time consuming, long term commitment to bring local real estate information to the consumer. Most of us continue because we love it. We see the value in deciphering the national news for our local area. We enjoy the education we receive when we analyze numbers. (I know that’s crazy) and maybe we don’t all enjoy it; still, we do it because we know the consumer needs to know the information. We take pride in writing about our communities and neighborhoods. We love sharing our knowledge with the public. We know an educated, informed consumer benefits the entire industry. Blogging is about being transparent!
Get real, get educated or get out – If you don’t enjoy blogging, it will be evident in the information you post. If you’re in it purely for personal gain, the public will know. If you want help, check out some of the posts here at AG about how to blog. Mariana and Jay do a great job teaching the basics.
Stop the noise and give the public the information they need and want; clearly, concisely, truthfully and honestly.
Isn’t that really what transparency is?