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Technorati State of the Blogosphere 2011 report – who is blogging & why

Blogging in 2011 has seen a shift

Technorati’s State of the Blogosphere 2011 report was recently released, revealing the growth and trends in blogging, a study they have published for seven years. Technorati says that in 2011 they are seeing bloggers update their blogs more frequently and spend more time blogging with a shift in what influences bloggers. Up until last year, conversations with friends was the primary influence on bloggers which shifted this year to other blogs having more of an influence.

Who blogs? Technorati noted that hobbyists are the “backbone” of blogging and account for every three in five active blogs.

  • Hobbyists (61 percent) – no income from their blog
  • Professional Part-Timers (13 percent) – receive compensation but don’t consider their blog their full time job
  • Entrepreneurs (13 percent) – blog for their own company or organization
  • Corporates (8 percent) – blog for a company or organization
  • Professional Full-Timers (5 percent) – independently blogging, consider it a full time job

Why do bloggers blog? Not all blogs are corporate blogs or humor blogs, there are a lot of reasons in between that bloggers take to the keyboard.

  • To share my expertise and experiences with others (70 percent)
  • To become more involved with my passion areas (58 percent)
  • To meet and connect with like-minded people (50 percent)
  • To gain professional recognition (42 percent)

Full State of the BLogosphere 2011 study findings

Below is the full report by Technorati:

Methodology according to Technorati:
For the blogger survey, Penn Schoen Berland conducted an Internet survey from September 13-October 4, 2011 among 4,114 bloggers around the world. The margin of error is +/- 1.4% at the 95% confidence level and larger for subgroups.

For the consumer survey, respondents were recruited by Crowd Science across the Technorati Media network. Randomly selected network site visitors over the age of 18 participated in the survey. Data collection took place from September 1 to October 26, 2011. A total of 1,231 respondents took part in the survey.

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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