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Ten Twitter Tools for Managing Your Reputation

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Reppin’ the Reputation Tools

We’ve talked before about getting set up on Twitter and now that so many in the real estate industry are actively using Twitter, you should have the tested tools at your disposal to manage your Twitter experience. If you’re not using Twitter, that’s okay, we advise going all in to whatever social media outlet you choose, but if you plan on utilizing Twitter, make sure to be an effective user.

1. Broadcast Your Blog’s RSS on Twitter

One way to turn other people off is to use Twitter exclusively to broadcast your RSS feed, so if you choose to use TwitterFeed, be sure to remain active in the conversation or you will lose followers. It *is* important, however, to funnel your blog to your Twitter, especially with more people using Twitter in lieu of their feed reader.

2. Find Local Twits

A mistake many people in our environment make is to follow hundreds of other real estate agents when the most effective use of Twitter is to connect with local people who will likely do business with you (and you with them). It’s comfortable because it’s who you know, but be brave- use TwitterLocal to find people in your area and introduce yourself! We’ve said before and we’ll say it again- Twitter is like an after work happy hour; it’s less formal and everyone’s there to connect with people similar to them, so if the connection isn’t magical that’s okay, use this tool to find other connections!

3. Who’s Following You & Who’s Not?

Friend or Follow is by far the most intuitive tool for visualizing who is or who is not following you and is designed by fellow Austinite Dusty Reagan. The site is new and has some bugs (it doesn’t update quickly, doesn’t have ajax and doesn’t yet offer a bulk follow/unfollow feature) but is still by far the easiest tool to manage who you follow and don’t. Some people follow everyone that follows them while others are highly exclusive (I recommend being in the middle by following people that are in your area, your social scene, or beneficial to your network).

4. Catch People Who Quit Following

One of the massive problems with Twitter is that you don’t know who stops following you, when or why but with Qwitter, you get an email telling you at what point (meaning with which tweet) someone unfollows you so you can get a feel for if you’ve said something offensive (which will be followed up by multiple unfollows) or if you’re not active enough (which happens with a slow trickle of unfollows). Don’t stalk unfollows or take it too personally, I advise using this as a means to modify your use of Twitter.

5. Check Your Twitter Grade

I actually think Twitter Grader is stupid, but it’s fun and everyone seems to like it. Go see what your Twitter grade is (and understand that as an overachiever, I don’t like that mine isn’t perfect so I don’t like blabbing about my “grade” especially since I’m still figuring out how to “fix” my “grade”). You can also check out the “Twitter Elite” and drill it down by city which is kind of cool.

6. Check Your Twitter Influence

I’ve found great success on Twitter for various ventures in part because of my personality which even before Twitter was to be a connector (oh, newfriend, you’re in San Mateo? have you met my buddy @vickimoore who’s in SM also?). Being a connector helps grow your network which in turn grows your “influence.” It’s important in the same way that your website or blog being a result in a Google search is. Checking your “Twinfluence in seconds and see your reach.

7. Get Notified of Keywords & Your Name

We’ve talked about this before- it’s super easy to set up an alert to go to your email any time anyone twitters about your name or the keywords you’ve chosen. TweetBeep is like Google Alerts (which by the way, you should set up for your Twitter name in case people use it in a blog).

8. Monitor Keywords Live

Monitter is great if you’re researching for a blog post, you can check out who’s talking about a new retail project or a specific subdivision or a technology you’re using. It’s live and easy to visually see what the conversations are and easy for comparing keywords to each other (especially with frequency of use).

9. Scan & Sort Followers

With TwerpScan, you can scan your followers based on the number of followers they have, their reputation and more. The cool thing about this application (which is a work in progress I might add) is that it is sortable- a rare function of Twitter-related apps. You can reorganize and sort followers based on their name, reputation, number of followers, etc.

10. Oh Yeah, Have Fun!

There are many non-Twitter applications that allow you to broadcast your activities directly to Twitter. Two of my favorites are Blip.fm where you can search for music, blip it (aka play it publicly in a timeline like twitter) and actually tell it to broadcast to Twitter where you can publicly admit that your favorite song is, in fact, Ice Ice Baby. Another is Daily Mugshot where you photograph yourself daily and it plays sequentially in a slideshow which has no networking or professional value but is fun to see people’s hairstyles, hats, notes and fake mustaches change daily!

Now You’ve Got It!

Twitter is an amazing networking tool and with these tools, you can make Twitter work for you!

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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25 Comments

25 Comments

  1. Bloggeries

    October 20, 2008 at 8:47 am

    Very cool list.I had not heard of a handful of them. Particularly the one of sorting friends and updates on keywords. I have just been using search.twitter.com & google alerts.

    Thanks for this!

  2. Todd

    October 20, 2008 at 9:07 am

    I would add the importance of following all the way through and organizing or participating in a local area Tweet Up. Having hundreds of follows is great and all, but I find it most rewarding of all to go meet local followers in person, at some place fun ( Bar, Starbucks, etc. ) and connect.

    I notice there is an open invite from Single Pointe Realty for a “Coffee Talk” in Austin but its not being promoted via Twitter? Practice what we preach?

  3. Mike Mueller

    October 20, 2008 at 10:00 am

    Most Favorite new tool – Qwitter
    Although I would be surprised to learn I offended anyone.

    Least Favorite – Blip.

    Blip is just static to me during normal work hours.
    Maybe late night BlipFests might be ok.
    I wish we had the ability to filter Blips on or off.

    Ok, so did I just offend someone? ; )

  4. Jay Thompson

    October 20, 2008 at 10:50 am

    Mike – you offend me on a regular basis. 😉

    I’m with you on Blip. It’s fun (and addictive) but the constant “I’m listening to….” Tweets get truly annoying at times. Daily Mugshot updates (also fun and addictive) are sort of annoying too, but at least they are limited to one per day. The thing about both of these is if you want to see peoples mugshots or what they are listening to, you can “favorite” them on those sites and follow there.

    As Lani mentions, finding local Twits is a *great* way to meet folks in your area outside of real estate. I find “new” people in the Phoenix area all the time and have met a few in person at meet-ups. Very cool way to meet new folks, expand your “sphere of influence” and learn new things. I think people need to be very careful though and not be too pushy and salesy — that’s a big turn off to the typical social media adopters.

  5. whatnwhen

    October 20, 2008 at 11:51 am

    Simple amazing…and trust me, I have been looking for such resources similar to twitter..thnx buddy

  6. Dobes Vandermeer

    October 20, 2008 at 12:59 pm

    Thanks for the tip about Twitter Local, I actually found someone I’d been wondering whether they were on twitter.

    Another great too is TweetDeck, which breaks your twitter into columns, some of which can be “Search” columns that returns all the tweets matching a search. This is more convenient for me than TweetBeep, since it’s all in the same Twitter UI, and if I want to reply to a matching tweet I just click on it.

  7. Vance Shutes

    October 20, 2008 at 3:20 pm

    Lani,

    Thanks for a comprehensive list of what works, and what doesn’t, using Twitter. I admit that I don’t use Twitter as much as I should, so perhaps by using some of the tools listed here, I’ll get more active with it.

  8. Mana Tulberg

    October 20, 2008 at 3:22 pm

    Hi Lani,
    Some great Twitting tools. Thank you for sharing.

  9. Lani Anglin-Rosales

    October 20, 2008 at 3:30 pm

    #1- Bloggeries, I’m glad to help! I’ve tried all sorts of tools and there are many more out there than I’ve outlined, but these are great to get you started in staying on top of your twitteriness. 🙂

    #2- Todd, you’re right, we don’t promote all events on Twitter, there are some events that we keep out of our social media world and others that we are highly involved in with taking the online to the offline including Social Media Club, various tech industry events, Social Media Breakfast, and we help organize and attend various Tweet-Ups. We’ve found great success in exclusively offline events, even with impromptu gatherings.

    That said, it’s super hot (100+ degrees) here in the summer, so Starbucks gatherings are more successful in the winter, so you’ll probably hear more noise about our Coffee Talk as it cools down here. If you’re in Austin, let us know if you want to come to Starbucks- coffee on us, buddy!

    #3- Mike, I agree it would be odd if someone was offended by you but people should know that there are Friend Collectors on Twitter that follow and immediately unfollow so you get an email alert that you have a follower, you go follow them, they get the follower stats and don’t have to listen to you because they’ve already unfollowed. People do “game the system” unfortunately. I do not connect my Blip with Twitter because (as you know) there is already enough noise. I HAVE enjoyed getting to know some people better by their musical commentary though and I don’t mind that it’s there!

    #4- Jay, ditto on pushy and salesy.

    #5- whatnwhen, glad to help!

    #6- Dobes, I use TweetDeck and agree it’s a great application- it does take up valuable visual real estate but I can minimize/maximize and still see what’s going on. It’s a *must* for people following many others because it has groupings. I exist in several ways on Twitter- for Single Pointe, Agent Genius, (shh) soon to be FrozenPeaFund.com, and my personal life.

  10. Ken Brand

    October 20, 2008 at 7:17 pm

    Look. A blingey tennis bracelet of Twitter jewels. You give the best gifts. Thanks, I’ll regift and forward your Elvis like generosity to our team or Realtor Icons.

    You Rule!

    Thanks!

  11. Jason Crouch

    November 1, 2008 at 7:36 pm

    Lani – This took some serious time to put together, and I appreciate the list. Good stuff, my friend. I am slowly learning the Twitter ropes.

  12. Stephen

    December 4, 2008 at 9:09 pm

    Just thought you might want to make the top 11 with this one: https://justtweetit.com/

    I found it really makes it easier to find people with the same interests as you and improves the whole idea twitter was found on.

    Less junk in the updates for sure.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.

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Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.

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Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?

Wrong.

Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.

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social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to data.ai, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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