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The new Twitter – web browser versus applications



By now you have all heard that Twitter is rolling out a re-vamped site. It will be shiny with the requisite “All New” bling-i-ness that comes with exciting social media upgrades and premieres.

As of today I am still sporting “Classic Twitter” and have decided to embrace my old school as being way cooler than the upgraded kids. I mean, upgrades are sooooooo 1999, aren’t they? Ok, so I wish I was one of the “uber cool Tweeple” who get these upgrades first, but…

According to the announcement video, it seems that Twitter is making an attempt to back pedal and find a way to keep their users on the web browser format instead of having them move to applications like Tweetdeck, Hootsuite or Seesmic.

I have always been surprised that Twitter didn’t roll out things like desktop applications, photo services or url shorteners as in house products. It seems to me like they finally figured that same thing out and are trying to round the wagons around the newer users to encourage them to stay put. The reasons why they are doing it remain to be seen, but I am guessing it has something to do with income generation. If you can get users to stay on the Twitter web,page, then you might be able to capitalize upon their eyeballs. I am speculating here, but it makes sense to me.

If you haven’t seen the Twitter video yet, here it is:

After I watched the video, I went to Twitter (duh) and engaged in conversation with people about the changes and was surprised to find that two people who I consider “heavy hitters” on Twitter both use the Twitter web page as their main Twitter client. I switched early on to Tweetdeck and can’t fathom trying to manage Twitter via the “Classic Twitter” version, but they were both adamant that they prefer it.

This got me to thinking about web browser vs. applications and the pros and cons of each option and I decided this was a great place to share my thoughts.

I will say straight out that I am a Tweetdeck user and a big fan of both the desktop and iPhone applications. In my opinion a tool like Tweetdeck takes the chaos out of Twitter and organizes my people into columns that make sense to me and are easy to follow.

My top five reasons why I choose Tweetdeck:
#1- I love columns
#2- Don’t have to leave the page to perform searches, read threaded conversations, look at pictures, etc.
#3- Ability to post across platforms (Facebook, Linkedin, etc)
#4- Ability to manage multiple Twitter accounts at once
#5- Columns easily created from Twitter lists

Now another application that many people tell me they love is HootSuite. While I don’t have much experience with HootSuite, it has a lot going for it. I recently opened an account to test it in comparision with Tweetdeck. I like:

#1- Online application means no Adobe Air usage like Tweetdeck
#2- Easy team member interface
#3- Auto feed for RSS
#4- I love columns (linear thinking is my world)
#5- Statistics available for individual tweets in free version

The last of the big three Twitter applications that I hear about most is Seesmic. I know least about this service, but in researching it this seems cool:

#1- Has a web, desktop and mobile version
#2- Desktop boasts the ability to post and monitor most social sites
#3- I hate to say it, but again I love the columns
#4- Real time updates for the desktop version
#5- Plug ins to manage whatever content matters to you most

So, I plan to spend time with HootSuite and Seesmic on a regular basis to determine if either of these two services can win me over from Tweetdeck, but new Twitter or classic Twitter, I don’t plan on using the Twitter home page. I think that for most people who follow more than a few people, a Twitter application such as the three discussed here is a game changing necessity.

How about you? What applications do you use? Are you still surfing Twitter from their home page?

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  1. Fred Griffin

    September 18, 2010 at 12:30 pm

    I am looking forward to the New Twitter, and hoping it lives up to the Hype.

    Twitter has always been a challenge. You had no choice but to use Seesmic, HootSuite, or TweetDeck, because Twitter itself was so lacking in – well, everything.

    Not only the Big Three, but how about Tweepi and TweetPic and TwitValidator and Tweet This and Tweet That? So many off-site Apps are needed to make Twitter a useful experience.

    Maybe now, you will be able to stay on Twitter.

  2. Paula Henry

    September 18, 2010 at 3:42 pm

    Lesley – I admit, I do use the homepage to read sometimes. I have done so many things trying to keep up with Twitter. I use to use Tweetdeck, then my programmer set me up on HootSuite for auto posting. I can’t get UberTwitter to work half the time. I am lacking in Twitterness 🙂

    I have tried to keep up with all things posted in my stream and it gives me a headache. There are a few who I stay in contact with and some things of interest I post about my area, but I do find it more annoying than beneficial. Maybe the new Twitter will win me over or at least make it easier if I decide to make it an ongoing part of my everyday life.

    • Lesley Lambert

      September 18, 2010 at 8:07 pm

      See, that is why Tweetdeck is essential to me, because I can put everyone in a tidy column and prioritize. I almost never look at the whole stream, it is too overwhelming, but I will peek at my hashtag searches and groups in their columns.

  3. Morriss Partee

    September 18, 2010 at 9:13 pm

    What is a Twitter heavy hitter? Some who wields a big baseball bat while tweeting? I’ve tried that, but I find I make more typos that way.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.



Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.



Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?


Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.



social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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