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The new Twitter – web browser versus applications

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By now you have all heard that Twitter is rolling out a re-vamped site. It will be shiny with the requisite “All New” bling-i-ness that comes with exciting social media upgrades and premieres.

As of today I am still sporting “Classic Twitter” and have decided to embrace my old school as being way cooler than the upgraded kids. I mean, upgrades are sooooooo 1999, aren’t they? Ok, so I wish I was one of the “uber cool Tweeple” who get these upgrades first, but…

According to the announcement video, it seems that Twitter is making an attempt to back pedal and find a way to keep their users on the web browser format instead of having them move to applications like Tweetdeck, Hootsuite or Seesmic.

I have always been surprised that Twitter didn’t roll out things like desktop applications, photo services or url shorteners as in house products. It seems to me like they finally figured that same thing out and are trying to round the wagons around the newer users to encourage them to stay put. The reasons why they are doing it remain to be seen, but I am guessing it has something to do with income generation. If you can get users to stay on the Twitter web,page, then you might be able to capitalize upon their eyeballs. I am speculating here, but it makes sense to me.

If you haven’t seen the Twitter video yet, here it is:

After I watched the video, I went to Twitter (duh) and engaged in conversation with people about the changes and was surprised to find that two people who I consider “heavy hitters” on Twitter both use the Twitter web page as their main Twitter client. I switched early on to Tweetdeck and can’t fathom trying to manage Twitter via the “Classic Twitter” version, but they were both adamant that they prefer it.

This got me to thinking about web browser vs. applications and the pros and cons of each option and I decided this was a great place to share my thoughts.

I will say straight out that I am a Tweetdeck user and a big fan of both the desktop and iPhone applications. In my opinion a tool like Tweetdeck takes the chaos out of Twitter and organizes my people into columns that make sense to me and are easy to follow.

My top five reasons why I choose Tweetdeck:
#1- I love columns
#2- Don’t have to leave the page to perform searches, read threaded conversations, look at pictures, etc.
#3- Ability to post across platforms (Facebook, Linkedin, etc)
#4- Ability to manage multiple Twitter accounts at once
#5- Columns easily created from Twitter lists

Now another application that many people tell me they love is HootSuite. While I don’t have much experience with HootSuite, it has a lot going for it. I recently opened an account to test it in comparision with Tweetdeck. I like:

#1- Online application means no Adobe Air usage like Tweetdeck
#2- Easy team member interface
#3- Auto feed for RSS
#4- I love columns (linear thinking is my world)
#5- Statistics available for individual tweets in free version

The last of the big three Twitter applications that I hear about most is Seesmic. I know least about this service, but in researching it this seems cool:

#1- Has a web, desktop and mobile version
#2- Desktop boasts the ability to post and monitor most social sites
#3- I hate to say it, but again I love the columns
#4- Real time updates for the desktop version
#5- Plug ins to manage whatever content matters to you most

So, I plan to spend time with HootSuite and Seesmic on a regular basis to determine if either of these two services can win me over from Tweetdeck, but new Twitter or classic Twitter, I don’t plan on using the Twitter home page. I think that for most people who follow more than a few people, a Twitter application such as the three discussed here is a game changing necessity.

How about you? What applications do you use? Are you still surfing Twitter from their home page?

Lesley offers 21 years experience in real estate, public speaking and training. Lesley has a degree in communications and was the recipient of an international award for coordinating media in real estate. In the course of her career Lesley has presented at international real estate conferences and state REALTOR associations, hosted a real estate television program, written articles for trade magazines and created marketing and PR plans for many individuals, companies and non-profits.

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26 Comments

26 Comments

  1. Fred Griffin

    September 18, 2010 at 12:30 pm

    I am looking forward to the New Twitter, and hoping it lives up to the Hype.

    Twitter has always been a challenge. You had no choice but to use Seesmic, HootSuite, or TweetDeck, because Twitter itself was so lacking in – well, everything.

    Not only the Big Three, but how about Tweepi and TweetPic and TwitValidator and Tweet This and Tweet That? So many off-site Apps are needed to make Twitter a useful experience.

    Maybe now, you will be able to stay on Twitter.

  2. Paula Henry

    September 18, 2010 at 3:42 pm

    Lesley – I admit, I do use the homepage to read sometimes. I have done so many things trying to keep up with Twitter. I use to use Tweetdeck, then my programmer set me up on HootSuite for auto posting. I can’t get UberTwitter to work half the time. I am lacking in Twitterness 🙂

    I have tried to keep up with all things posted in my stream and it gives me a headache. There are a few who I stay in contact with and some things of interest I post about my area, but I do find it more annoying than beneficial. Maybe the new Twitter will win me over or at least make it easier if I decide to make it an ongoing part of my everyday life.

    • Lesley Lambert

      September 18, 2010 at 8:07 pm

      See, that is why Tweetdeck is essential to me, because I can put everyone in a tidy column and prioritize. I almost never look at the whole stream, it is too overwhelming, but I will peek at my hashtag searches and groups in their columns.

  3. Morriss Partee

    September 18, 2010 at 9:13 pm

    What is a Twitter heavy hitter? Some who wields a big baseball bat while tweeting? I’ve tried that, but I find I make more typos that way.

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Social Media

Social media is being used for hiring, and no, we’re not talking just LinkedIn

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

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social media, like tiktok, is being used for hiring. here are some examples of tiktok resumes.

Gen Z and Millennials are no doubt the heaviest users of social media, and perhaps the internet in general. But it’s no longer just about catching up with friends and family, posting memes, and hailing yourself as hashtag king – they are using it to get jobs in creative ways.

Kahlil Greene was a student at Yale University hell-bent on educating others about African American social movements and culture. Known as “The Gen Z Historian” on Instagram, TikTok, and LinkedIn, he got to posting about the lesser-known facts and stories of history, amounting to 1.3 million views very quickly, catching the attention of employers. Now with over 500,000 followers across all major platforms, Greene is heading to work in consulting focusing on public education.

“I think that’s the thing that people don’t realize that social media is everywhere, and it’s congruent with every lifestyle you want,” says Greene.

Another TikToker, Emily Zugay, has over 2 million followers on the platform from hilariously redesigning brand logos. Her personality of shooting down brand choices with such a dry delivery is sure to make you giggle. She’s appeared on Ellen, and many brands changed their logos to her suggestions, including McDonald’s, the NFL, Tinder, Doritos, and Nascar. Just announced, Panera Bread is realizing limited holiday cups by Emily Zugay, taking a stab at Starbucks who typically creates the mad rush for holiday cups. Though she hasn’t publicly spoken about taking on a new role due to her wacky design endeavors, she has been approached for many partnership collaborations and markets herself as a content creator on the platform in order to rack in the dough.

Having the perfect one-page resume and perhaps, an inkling of personalization in the cover letter (which no one enjoys writing and barely anyone reads), is no longer the secret to landing jobs. 92% of companies use social media to hire.

“Creating a personal brand doesn’t have to be scary, hard, or time-consuming. You just have to be yourself. Consistent posts, a few follows and some direct messaging can go a long way to open doors.”

TikTok launched a pilot program of applying to the short-form video powerhouse by well, making a TikTok on the platform. Within 48 hours, 800 videos were submitted with #TikTokResumes in their captions. Expanding from internal hiring to external hiring, the program allowed job seekers to apply with their videos to Chipotle, Target, Shopify, and more.

Want to get in on the action but don’t know where to start? Unfortunately, the TikTok submissions have now closed, but you can always follow these tips to start getting creative for your next career move: Embrace the tools on the platform, do your research about the company you’re applying to, make connections on the platform and within the company, show off achievements as you would in a typical resume, and be yourself!

For more cool resume ideas, check out this article on the most creative techie resumes.

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Reactions to Twitter Blue from real subscribers, p.s. its not worth it

(SOCIAL MEDIA) Twitter’s paid subscription service, Twitter Blue, gives more control over tweets and custom UI, but subscriber reception has been lukewarm.

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Twitter Blue Sign Up Page

Twitter Blue, a paid subscription service that gives users increased control over their tweets and the appearance of their interfaces, launched this summer. Subscriber reception has been lukewarm, foreshadowing some resistance to shifts away from advertising-based revenue models for social media platforms.

The allure of Twitter Blue isn’t immediately apparent; beyond a relatively low price tag and increased exclusivity on a platform that emphasizes individuality, the service doesn’t offer much to alter the Twitter experience. Twitter Blue’s main selling point – the ability to preview and alter tweets before sending them – may not be enough to convince users to shell out the requisite three dollars per month.

Other features include the option to change the theme color and icon appearances. Twitter Blue subscribers can also read some ad-supported news articles without having to view ads courtesy of Twitter’s acquisition of Scroll, a company that provides ad-free news browsing.

But even with this variety of small customization options and the promise of more to come, users are skeptical. Android Central’s Shruti Shekar is one such user, beginning her review with, “Right off the bat, this feature isn’t worth the money you’d be spending on it every month.”

Shekar posits that the majority of the features are wasted on long-term users. “I think a lot of my opinions come from a place of using Twitter for so long in a certain way that I’ve gotten used to it, and now I find it challenging to adapt to something that would theoretically make my life easier,” she explains.

One of those adaptations centers on Twitter Blue’s “Undo Tweet” feature – something that belies the notion of proofreading and using common sense before sending thoughts into the nether.

“For me, 95% of the time, I really do pay attention to my tweets before I send them out,” says Shekar.

Twitter Blue checking Tweets before sending.

Shekar does praise Twitter Blue’s “Reader Mode” feature that allows users to view threads as uninterrupted columns but argues that the feature would probably end up being underutilized despite being a cool concept.

The aforementioned color and theme customization was of little interest to Shekar. “I actually found it a bit challenging to get used to the other colors, not because they’re ugly, but again because I am just so used to the classic blue,” she says.

One problem here is that the options to change link and theme colors and put threads in reader mode seem more like accessibility features than premium content. Twitter might do well to make these available to all users, if for no other reason than to avoid criticism about locking quality of life updates behind a subscription paywall.

Shekar’s criticism hits on a crucial point for any social media company looking to emulate Twitter Blue’s subscription model: Even if the subscription price is low, companies have to be prepared to make actual meaningful changes to the user experience if they want satisfied subscribers. That includes building in options that don’t fundamentally alter the basic aspects (or appearance) of the platform.

For more on Twitter Blue, check out their blog post on it here.

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Social Media

Instagram flaunts new features, including a decked out desktop experience  

(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck

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Instagram displayed on a desktop

It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.

Collabs Feature

“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.

Examples of adding a co-author in Instagram Collabs feature

Fundraiser & Reel Features

Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.

Examples of Dynamic for Reels feature

 Desktop Feature

FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!

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