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Thumb – a social network for instant opinions

Thumb, the social network for opinions, is set up perfectly to engage consumers and get their gut reactions to your business ideas, images, and messages.



thumb 3.0 - social network for opinions

thumb 3.0 - social network for opinions

The modern era of instant gratification

We live in a quick-paced modern society. We have access to instant information from our computers and phones. We can keep in contact with long-lost friends and family members with just a few clicks, no matter what we’re using to connect. While we’re shopping online, we can see instant reviews from other satisfied or dissatisfied customers. These type of instant responses help us make important and everyday decisions. With this in mind, Thumb 3.0 offers a valuable service for those wanting to know instant opinions and they’re not alone in those opinions, perspectives, interests, and passions.

Thumb is a social network for those who want or need to express their opinions and ideas or are seeking the opinions of others. It’s easy to use – all you have to do is sign up, and you’re ready to share your opinions and gather the opinions of others. While using Thumb can be fun and entertaining–because you can vote a thumbs up or thumbs down on an unending stream of photos, brief content, and ideas–there is a real professional value in gathering the opinions of others.

Using Thumb in your business

Imagine what you could do with the responses you receive from your target audience or potential companies on an ad campaign or the newest version of your website. Just show a simple picture and let your fellow Thumbers instantly share their opinions. Through this simple, free service, you can get valuable feedback from potential customers. And that can speak volumes, even with just a simple thumb. Once you gather all the opinions, you can then make changes or push forever your campaign or professional movement.

Whether you participate by voting or you’re adding items to be voted on, Thumb will create an instant public profile, showcasing all your likes and dislikes. From there, you can find connections that have similar interests or shared thumb-downs. This is a great way to find networking opportunities and just to form valuable relationships, online and offline. The profile is a true representation of your opinions, more so than any other social network , as it’s naturally created based on your votes rather than how you want yourself to be portrayed.

The newest version of Thumb offers its users real-time messaging, so you can chat with those you find interesting based on their likes and dislikes. Or you could even use the in-app messaging feature to get more feedback about some of the content you posted onto Thumb. What better way to build new online relationships?

While there are many ways to connect online these days, Thumb is a uniquely new option to consider using, both for your business and your personal use. Thumb tells AGBeat that they “believe that the sentiment rich data [their] users share could have a huge upside for both the users themselves and brands.” Thumb is more about getting an initial reaction, as the pictures switch as soon as a thumb is chosen. A gut reaction can usually be trusted, and that’s great for testing your newest form of marketing. Thumb is about instant engagement, a way to share important opinions, and valuable connections.

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

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1 Comment

1 Comment

  1. phone service providers

    July 18, 2012 at 3:33 am

    Nice idea, but i don’t consider this for my business because thumbs is not relevant or will not give businesses good advice on how you can improve your business strategies. This app is really just for opinions.

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Social Media

Facebook’s Résumé takes another shot at LinkedIn

(SOCIAL MEDIA) Facebook took another swipe at LinkedIn by introducing a new Résumé feature.



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Any job hunter is likely familiar with the little section somewhere during the application process where you’re asked to enter in social media information. Thankfully, Facebook is usually an optional field.

While I try to keep what the public can see of my social media profiles toned down enough as to not cause my grandmother to blush, I’m still not quite comfortable sharing my profile with prospective employers.

I’m sure many out there feel the same, and Facebook knows this.

Tinfoil hat theories aside, LinkedIn may be shaking in their boots as Facebook begins to advance their growth in the professional sector in their pursuit of social media domination.

Facebook has begun experimenting with a new Résumé/CV feature that works as an extension of your standard “Work and Education” section on a Facebook profile page, allowing users to share work experience in more detail with friends and family but most importantly: potential employers.

Luckily, the new Résumé/CV feature won’t be sharing personal photos or status updates, but will rather combine all the relevant information into a single, professional-looking package.

So far this feature appears to be rolled out to a small number of users, and it’s unclear when it will be officially launched, but this isn’t the first time Facebook has dipped their toes in the waters of the job sector, or took a jab at LinkedIn.

Several months ago, Jobs was launched, a feature that allows Business Pages to post job openings through the status composer, and keep track of them on their Page’s Jobs tab.

A Facebook spokesperson commented on the intent behind the new Résumé/CV feature, “At Facebook, we’re always building and testing new products and services.

We’re currently testing a work histories feature to continue to help people find and businesses hire for jobs on Facebook,” and so this is just the beginning of Facebook’s plan to become a one-stop-shop and create a more seamless way for people to find and get jobs.

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Social Media

Tag photos, connect with friends, order food?

(SOCIAL MEDIA) Facebook seems to be sprawling into every nook and cranny of life and now, they’re infiltrating food delivery.



food delivery facebook

Facebook is now bringing you food! Although, no one was really asking them to.

In the age of Instagram and Snapchat, Facebook is attempting to transform into more than just a social media platform. They have partnered up with food delivery services to help users order food directly from their site.

They hope to streamline the process by giving users a chance to research, get recommendations and order food without ever leaving the site.

Facebook has partnered with their existing delivery services including EatStreet,, DoorDash, ChowNow and Olo in addition to restaurants to fast track the process.

The scenario they imagine is that while scrolling through the newsfeed, users would feel an urge to eat and look to Facebook for their options.

After chatting up friends via Facebook Messenger to ask for the best place to go, users would visit the restaurant’s page directly, explore their menu and decide to order. When ordering, you will have the option to use one of the partnered delivery services either with an existing account or by creating a new one.

The benefit is you stay on one site the entire time. With the time you save, the food can get to you faster, which is a plus for everyone.

Assuming that people already live on Facebook 24/7, this seems like a great update. If you like getting recommendations from your favorite social media resources, it’s even better.

The problem is that in recent years their younger audiences have dropped off in favor of other sites. Regardless of what they think, not everyone is flocking to Facebook for their every need.

My guess is that this service will benefit those already using Facebook, but is less likely to draw new audiences in.

Adding more services may not be the key to success if Facebook can’t refine their other features. They have already been criticized for their ad reporting practices, though they seem to fix everything with a new algorithm.

Facebook has continued to stray away from their original intent, and food delivery won’t be their last update.

Facebook wants to be everything, but not everyone may want the same.

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Social Media

Hate Facebook’s mid-roll ads? So does everyone else

(SOCIAL MEDIA) Those pesky ads that pop up in the middle of that Facebook video, aka mid-roll, seem to be grinding everyone’s gears.




In an ongoing effort to monetize content, Facebook recently introduced “mid-roll” ads into videos by certain publishers, and it has now been testing that format for six months. If you aren’t a big fan of those ads interrupting your content consumption experience, you aren’t alone; publishers aren’t crazy about them either.

In a report on the program, five publishers working with Facebook’s new mid-roll ad program were sourced and all five publishers found that the program wasn’t generating the expected revenue.

One program partner made as little as $500 dollars with mid-roll ads while generating tens of millions of views on their content.

Two other partners wouldn’t specify exact revenue number, but they did acknowledge that the ad performance is below expectations. As far as cost goes, certain publishers mentioned CPMs between 15 cents and 75 cents.

That range is large because a lot of the data isn’t clear enough to evaluate their return on investment. According to the Digiday report, publishers receive data on total revenue, along with raw data on things like the number of videos that served an ad to viewers.

The lack of certain data points, along with the confusing structure of the data, makes it difficult to assess the number of monetized views and the revenue by video. For context, YouTube, as arguably the biggest player in video monetization, provides all these metrics.

Another issue is that licensing deals are cutting into margins. Facebook pays publishers, via a licensing fee, to produce and publish a certain number of videos each month. In exchange, Facebook keeps all money until it recoups the fee, after which revenue is split 55/45 between the publisher and Facebook.

While these challenges doesn’t change the fact that revenue is low, it does make it difficult to dissect costs in a meaningful way.

Why is revenue so low to begin with?

For starters, a newsfeed with enough content to feed an infinite scroll probably isn’t the best format for these kinds of ads. As a user, when I’m watching the videos and the ad interrupts the experience, I’ve always scrolled right on through to the next item on my feed. It’s a sentiment echoed by one of the publishers in the Digiday story.

Because of that, Facebook’s new Watch program, which creates a content exclusivity not found on the news feed, might produce better results in the future. Either way, Facebook will need to solve this revenue challenge for publishers, or they might pull out of the programs altogether.

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