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Top Blogging Markets in the United States

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Yay for Austin, TX bloggers! Austin made #1 on this recent Scarborough Report that studies consumer and retail behaviors. According to his report, 15% of all adults in Austin, TX are bloggers.

Where are the Top Local Markets for Bloggers?

  1. Austin, TX – 15%
  2. Portland, OR – 14%
  3. San Francisco/Oakland/San Jose, CA – 13%
  4. Seattle/Tacoma, WA – 13%
  5. Honolulu, HI – 12%
  6. San Diego, CA – 12%
  7. Dallas/Fort Worth, TX – 11%
  8. Columbus, OH – 11%
  9. Nashville, TN – 11%
  10. Colorado Springs/Pueblo – 11%
  11. Washington D.C. – 11%

Holy Moly! Colorado Springs made this list!

They define a blogger as an
adult (over 18) that read or contributed to a blog in the past 30 days. They also noted that, “… the cities that rank highly for bloggers are also prominent Internet-usage markets.”

Other interesting findings on this report included:

  • Bloggers are attracted to user-generated content. – Um, really? No way …
  • Bloggers are early adopters of new technology. – Again… Really? No way …
  • Bloggers tend to have a different relationship with the internet than regular users. – Yeah, THAT is quite true.
  • Bloggers are middle class people who are 66% more likely (than the national average) to be between the ages of 18-35. (Middle class? Who said I had any class? They must not know me very well.)
  • 50% of bloggers have children in the house under the age of 17. That would explain my 12 and 4 year old, “Mom, are you blogging again?”

After reading this report (thanks Brian), I did a little research and found that there are about 4 real estate bloggers in Colorado Springs, with me being the most active – by far…. So far. We have a lot of religious and political bloggers, as well as a very healthy news blog community. Interesting.

To see where you city ranked, check out the recent Scarborough Report.

Mariana Wagner – One of 11% of Colorado Springs Bloggers.

Mariana is a real estate agent and co-owner of the Wagner iTeam with her husband, Derek. She maintains the Colorado Springs Real Estate Connection Blog and is also a real estate technology trainer and coach. Mariana really enjoys helping real estate agents boost their businesses and increase their productivity through effective use of technology. Outside of real estate, blogging and training, she loves spending time with her husband and 2 sons, reading, re-watching Sci-Fi movies and ... long walks on the beach?

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15 Comments

15 Comments

  1. ines

    November 12, 2007 at 10:28 pm

    I know what happened. There are 10 people in Colorado Springs and 3 are blogging! : )

    j/k – it doesn’t surprise me that Miami did not make it.

  2. Mariana

    November 13, 2007 at 12:32 am

    HEY! There are 11 people in Colorado Springs… Wilma had her baby last week. 😉

  3. Lani Anglin

    November 13, 2007 at 2:29 am

    I am not surprised at all- blogging is very common here. But guess what? It’s NOT popular among Realtors. There are a few template blogs and several Active Rainers, but I can count the decent(ish) RE bloggers in Austin on one hand only.

    So, for those of you worried about stepping into an overly saturated blogging city, relax- even here in Austin we quickly dominated the blogging scene of 4 the other RE bloggers!

  4. Todd Carpenter

    November 13, 2007 at 9:49 am

    Colorado Springs is the 48th(by population) largest city in the US. Miami is actually only a few spots ahead at number 43.

    I would have guessed Austin to be near the top of the list. I know more than a few people in the bay area that refer to Austin as Berkley South. BTW, Lani, Austin has more active RE bloggers than any other city in Texas.

  5. Lani Anglin

    November 13, 2007 at 3:07 pm

    Sure- we probably also have “more active basketball players than any other city in Texas” yet somehow we don’t have a professional team nor do we have a notable share of famous NBA players hailing from Austin.

    It’s not about quantity, it’s quality- not common in Austin RE Blogging. Austin should be the RE blog epicenter, not Phoenix or Seattle.

    Austin is a blogging force because of the largest university in the nation being plopped downtown- everyone over 18 and under 25 (which is a massive part of the city) blogs, but if you graduated HS before 2000, forget it (“wut’s a blawgs site?” is the mentality). Thanks, UT and the trillion Cali tech relos for bumping our blogging stats up 🙂

  6. Brian Wilson

    November 13, 2007 at 5:56 pm

    Colorado Springs…so hot right now…Colorado Springs.

  7. Carson Coots

    November 13, 2007 at 9:29 pm

    Crazy that Houston, the 4th largest city in the US comes in at 25. Actually, that doesnt surprise me, we spend too much time in traffic to use up any extra time blogging.

  8. Mariana

    November 13, 2007 at 10:08 pm

    Lani – I, too, can count the “real” RE bloggers in my area on one hand. You are right, quantity does NOT = quality … The college factor DOES play an important role. I DO wonder why Boulder, CO was not higher, then.

    Todd- Colorado Springs? Really? Metro area? Or City? Interesting …

    Brian – You, me, Joe and Alan? That would be the ONLY 4 in C/S that I can think of… (Missed you today at the Double Tree…)

    Carson – You could JOTT blog, couldn’t you?

  9. Brian Wilsn

    November 13, 2007 at 10:15 pm

    Mariana,
    I am out here at NAR. I am loving it but I regret hearing you speak at the panel. Pat Clancy tells me you did great – thanks. The four of us should band together and give RainCity a run for its money! 🙂

    Agentgenius, I am sure you have heard this before, but I love the “math” confirmation box – very smart.
    Brian, Zolve.com

  10. Todd Carpenter

    November 13, 2007 at 10:24 pm

    Mariana – Just by city. LOL, I just started thinking of what might constitute the Springs’ “Metro Area”. If Falcon now considered a suburb.

    Still, numbers like four to ten are actually pretty high. Try to find an RE blogger in Philly. Try to find and RE blogger in Houston that actually covers that market. Carson, Mike Price and Owen Raun all blog, but not about the local market (at least that I know of). Seattle is the king of real estate blogging, yet there’s only 16 bloggers actively blogging about their market.

  11. Benn Rosales

    November 13, 2007 at 10:45 pm

    Brian, we’re raising the bar in real estate, consumers know that folks here can at least add!

  12. Brian Wilsn

    November 13, 2007 at 10:47 pm

    Yes, but I see that you keep it to single digit addition… good move not requiring long division otherwise your blog would probably be a pretty lonely place. This is coming from a European History major.
    Brian, Zolve.com

  13. Mariana

    November 13, 2007 at 11:17 pm

    (Thank Goodness I am logged in and do not have to use the math part of my brain.)

    I guess 4 out of just 369k people IS quite a lot. Good thing we all have differet niches…

  14. Ryan Hukill

    November 15, 2007 at 3:14 pm

    Wow, I’m honestly surprised OKC made the list at all. I guess I generally think of RE blogging simply because that’s where I spend my time, but blogging overall doesn’t seem to have caught on here in any way, shape or form and there really isn’t anyone out here blogging about RE besides me.

  15. Dwight Spencer

    December 1, 2007 at 10:40 pm

    Blimmy, I’m bloody suprised to see Colorado Springs up there. It seems that there’s nothing here for tech(esecially after the closing of SCI and others) other than intel and HP which I never hear anything of by the way.

    Though, its quite a great place here for it though. Downtown has gotten really smashing for it, there’s tons of great coffee houses and sushi bars. Pike’s perk seems to be the biggest hang out for all the web designers and fellow bloggers and on top of it all there’s already a few blogging celebs here. For instants the colorado guy and yours truely.

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Social Media

Twitter to start charging users? Here’s what you need to know

(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?

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Twitter and other social media apps open on a phone being held in a hand. Will they go to a paid option subscription model?

In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:

  • The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
  • While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
  • The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
  • The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
  • The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
  • And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.

This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.

My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.

Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.

My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.

So why do they want even more now?

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Social Media

TikTok enters the e-commerce space, ready to compete with Zuckerberg?

(SOCIAL MEDIA) Setting up social media for e-commerce isn’t an uncommon practice, but for TikTok this means the next step competing with Facebook and Instagram.

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Couple taking video with mobile phone, prepared for e-commerce.

Adding e-commerce offerings to social media platforms isn’t anything new. However, TikTok, which is owned by the Chinese firm ByteDance, is rolling out some new e-commerce features that will place the social video app in direct competition with Mark Zuckerberg’s Facebook and Instagram.

According to a Financial Times report, TikTok’s new features will allow the platform to create and expand its e-commerce service in the U.S. The new features will allow TikTok’s popular users to monetize their content. These users will be able to promote and sell products by sharing product links in their content. In return, TikTok will profit from the sales by earning a commission.

Among the features included is “live-streamed” shopping. In this mobile phone shopping channel, users can purchase products by tapping on products during a user’s live demo. Also, TikTok plans on releasing a feature that will allow brands to display their product catalogs.

Currently, Facebook has expanded into the e-commerce space through its Facebook Marketplace. In May 2020, it launched Facebook Shops that allows businesses to turn their Facebook and Instagram stories into online stores.

But, Facebook hasn’t had too much luck in keeping up with the video platform in other areas. In 2018, the social media giant launched Lasso, its short-form video app. But the company’s TikTok clone didn’t last too long. Last year, Facebook said bye-bye to Lasso and shut it down.

Instagram is trying to compete with TikTok by launching Instagram Reels. This feature allows users to share short videos just like TikTok, but the future of Reels isn’t set in stone yet. By the looks of it, videos on Reels are mainly reposts of video content posted on TikTok.

There is no word on when the features will roll out to influencers on TikTok, but according to the Financial Times report, the social media app’s new features have already been viewed by some people.

TikTok has a large audience that continues to grow. By providing monetization tools in its platform, TikTok believes its new tools will put it ahead of Facebook in the e-commerce game, and help maintain that audience.

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Social Media

Your favorite Clubhouse creators can now ask for your financial support

(SOCIAL MEDIA) Clubhouse just secured new funding – what it means for creators and users of the latest quarantine-based social media darling.

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Woman talking on Clubhouse on her iPhone with a big smile.

Clubhouse – the live-voice chat app that has been taking the quarantined world by storm – has recently announced that it has raised new funding in a Series B round, led by Andreessen Horowitz, the venture capital firm in Silicon Valley.

The app confirms that new funding means compensation for creators; much like the influencers on TikTok and YouTube, now Clubhouse creators will be able to utilize features such as subscriptions, tipping, and ticket sales to monetize their content.

To encourage emerging Clubhouse creators and invite new voices, funding round will also support a promising “Creator Grant Program”.

On the surface, Clubhouse is undoubtedly cool. The invite-only, celebrity-filled niche chatrooms feel utopic for any opinionated individual – or anyone that just likes to listen. At its best, Clubhouse brings to mind collaborative campfire chats, heated lecture-hall debates or informative PD sessions. I’ll be the first to admit, I’m actually obsessed.

And now with its new round, the video chatroom app will not only appear cool but also act as a helpful steppingstone to popular and emerging creators alike. “Creators are the lifeblood of Clubhouse,” said Paul & Rohan, the app’s creators, “and we want to make sure that all of the amazing people who host conversations for others are getting recognized for their contributions.”

Helping creators get paid for their labor in 2021 is a cause that we should 100% get behind, especially if we’re consuming their content.

Over the next few months, Clubhouse will be prototyping their tipping, tickets and subscriptions – think a system akin to Patreon, but built directly into the app.

A feature unique to the app – tickets – will offer individuals and organizations the chance to hold formal discussions and events while charging an admission. Elite Clubhouse rooms? I wonder if I can get a Clubhouse press pass.

Additionally, Clubhouse has announced plans for Android development (the app has only been available to Apple users so far). They are also working on moderation policies after a recent controversial chat sparked uproar. To date, the app has been relying heavily on community moderation, the power of which I’ve witnessed countless times whilst in rooms.

So: Is the golden age of Clubhouse – only possible for a short period while everyone was stuck at home and before the app gained real mainstream traction – now over? Or will this new round of funding and subsequent development give the app a new beginning?

For now, I think it’s safe to say that the culture of Clubhouse will certainly be changing – what we don’t know is if the changes will make this cream-of-the-crop app even better, or if it’ll join the ranks of Instagram, Twitter, and Facebook in being another big-time social media staple.

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