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Top Blogging Markets in the United States

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Yay for Austin, TX bloggers! Austin made #1 on this recent Scarborough Report that studies consumer and retail behaviors. According to his report, 15% of all adults in Austin, TX are bloggers.

Where are the Top Local Markets for Bloggers?

  1. Austin, TX – 15%
  2. Portland, OR – 14%
  3. San Francisco/Oakland/San Jose, CA – 13%
  4. Seattle/Tacoma, WA – 13%
  5. Honolulu, HI – 12%
  6. San Diego, CA – 12%
  7. Dallas/Fort Worth, TX – 11%
  8. Columbus, OH – 11%
  9. Nashville, TN – 11%
  10. Colorado Springs/Pueblo – 11%
  11. Washington D.C. – 11%

Holy Moly! Colorado Springs made this list!

They define a blogger as an
adult (over 18) that read or contributed to a blog in the past 30 days. They also noted that, “… the cities that rank highly for bloggers are also prominent Internet-usage markets.”

Other interesting findings on this report included:

  • Bloggers are attracted to user-generated content. – Um, really? No way …
  • Bloggers are early adopters of new technology. – Again… Really? No way …
  • Bloggers tend to have a different relationship with the internet than regular users. – Yeah, THAT is quite true.
  • Bloggers are middle class people who are 66% more likely (than the national average) to be between the ages of 18-35. (Middle class? Who said I had any class? They must not know me very well.)
  • 50% of bloggers have children in the house under the age of 17. That would explain my 12 and 4 year old, “Mom, are you blogging again?”

After reading this report (thanks Brian), I did a little research and found that there are about 4 real estate bloggers in Colorado Springs, with me being the most active – by far…. So far. We have a lot of religious and political bloggers, as well as a very healthy news blog community. Interesting.

To see where you city ranked, check out the recent Scarborough Report.

Mariana Wagner – One of 11% of Colorado Springs Bloggers.

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15 Comments

15 Comments

  1. ines

    November 12, 2007 at 10:28 pm

    I know what happened. There are 10 people in Colorado Springs and 3 are blogging! : )

    j/k – it doesn’t surprise me that Miami did not make it.

  2. Mariana

    November 13, 2007 at 12:32 am

    HEY! There are 11 people in Colorado Springs… Wilma had her baby last week. 😉

  3. Lani Anglin

    November 13, 2007 at 2:29 am

    I am not surprised at all- blogging is very common here. But guess what? It’s NOT popular among Realtors. There are a few template blogs and several Active Rainers, but I can count the decent(ish) RE bloggers in Austin on one hand only.

    So, for those of you worried about stepping into an overly saturated blogging city, relax- even here in Austin we quickly dominated the blogging scene of 4 the other RE bloggers!

  4. Todd Carpenter

    November 13, 2007 at 9:49 am

    Colorado Springs is the 48th(by population) largest city in the US. Miami is actually only a few spots ahead at number 43.

    I would have guessed Austin to be near the top of the list. I know more than a few people in the bay area that refer to Austin as Berkley South. BTW, Lani, Austin has more active RE bloggers than any other city in Texas.

  5. Lani Anglin

    November 13, 2007 at 3:07 pm

    Sure- we probably also have “more active basketball players than any other city in Texas” yet somehow we don’t have a professional team nor do we have a notable share of famous NBA players hailing from Austin.

    It’s not about quantity, it’s quality- not common in Austin RE Blogging. Austin should be the RE blog epicenter, not Phoenix or Seattle.

    Austin is a blogging force because of the largest university in the nation being plopped downtown- everyone over 18 and under 25 (which is a massive part of the city) blogs, but if you graduated HS before 2000, forget it (“wut’s a blawgs site?” is the mentality). Thanks, UT and the trillion Cali tech relos for bumping our blogging stats up 🙂

  6. Brian Wilson

    November 13, 2007 at 5:56 pm

    Colorado Springs…so hot right now…Colorado Springs.

  7. Carson Coots

    November 13, 2007 at 9:29 pm

    Crazy that Houston, the 4th largest city in the US comes in at 25. Actually, that doesnt surprise me, we spend too much time in traffic to use up any extra time blogging.

  8. Mariana

    November 13, 2007 at 10:08 pm

    Lani – I, too, can count the “real” RE bloggers in my area on one hand. You are right, quantity does NOT = quality … The college factor DOES play an important role. I DO wonder why Boulder, CO was not higher, then.

    Todd- Colorado Springs? Really? Metro area? Or City? Interesting …

    Brian – You, me, Joe and Alan? That would be the ONLY 4 in C/S that I can think of… (Missed you today at the Double Tree…)

    Carson – You could JOTT blog, couldn’t you?

  9. Brian Wilsn

    November 13, 2007 at 10:15 pm

    Mariana,
    I am out here at NAR. I am loving it but I regret hearing you speak at the panel. Pat Clancy tells me you did great – thanks. The four of us should band together and give RainCity a run for its money! 🙂

    Agentgenius, I am sure you have heard this before, but I love the “math” confirmation box – very smart.
    Brian, Zolve.com

  10. Todd Carpenter

    November 13, 2007 at 10:24 pm

    Mariana – Just by city. LOL, I just started thinking of what might constitute the Springs’ “Metro Area”. If Falcon now considered a suburb.

    Still, numbers like four to ten are actually pretty high. Try to find an RE blogger in Philly. Try to find and RE blogger in Houston that actually covers that market. Carson, Mike Price and Owen Raun all blog, but not about the local market (at least that I know of). Seattle is the king of real estate blogging, yet there’s only 16 bloggers actively blogging about their market.

  11. Benn Rosales

    November 13, 2007 at 10:45 pm

    Brian, we’re raising the bar in real estate, consumers know that folks here can at least add!

  12. Brian Wilsn

    November 13, 2007 at 10:47 pm

    Yes, but I see that you keep it to single digit addition… good move not requiring long division otherwise your blog would probably be a pretty lonely place. This is coming from a European History major.
    Brian, Zolve.com

  13. Mariana

    November 13, 2007 at 11:17 pm

    (Thank Goodness I am logged in and do not have to use the math part of my brain.)

    I guess 4 out of just 369k people IS quite a lot. Good thing we all have differet niches…

  14. Ryan Hukill

    November 15, 2007 at 3:14 pm

    Wow, I’m honestly surprised OKC made the list at all. I guess I generally think of RE blogging simply because that’s where I spend my time, but blogging overall doesn’t seem to have caught on here in any way, shape or form and there really isn’t anyone out here blogging about RE besides me.

  15. Dwight Spencer

    December 1, 2007 at 10:40 pm

    Blimmy, I’m bloody suprised to see Colorado Springs up there. It seems that there’s nothing here for tech(esecially after the closing of SCI and others) other than intel and HP which I never hear anything of by the way.

    Though, its quite a great place here for it though. Downtown has gotten really smashing for it, there’s tons of great coffee houses and sushi bars. Pike’s perk seems to be the biggest hang out for all the web designers and fellow bloggers and on top of it all there’s already a few blogging celebs here. For instants the colorado guy and yours truely.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.

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Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.

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Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?

Wrong.

Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.

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social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to data.ai, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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