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Twitter has 175M users? The scam of the century



Follower counts

In a meeting the other day, someone spoke up and said “yeah, but that guy’s big time, he is all over Twitter! His blog says he has thousands of followers.” We found the person on Twitter and found 1,415 followers which is technically more than a thousand, but less than two thousand. Our first thought was “what a liar” followed by “well maybe he only connects with people he knows in real life” followed by “who cares? The numbers are bunk anyway, half of those are bots.”

So we set out to discover the difference between a user and an active user and what we learned will shock you.

Twitter claims 175 million users

Twitter’s about page claims 175 million registered users. We thought that was a clever way of not claiming legitimacy of users- they’re technically not lying that 175 million accounts exist, but an account is not the same as a user. Period. We questioned how many are actually using Twitter? How many are not just parked handles?

According to a Business Insider report, they engineered a code that would analyze Twitter users’ followers and following stats.

The results were shocking. There were 119 million Twitter accounts following one or more other accounts and 85 million accounts with one or more followers. That’s it.

So of the 175 million “registered” users Twitter attempts to impress the public and investors with, there are 56 million accounts following zero other users and 90 million with zero followers.

The report also revealed that there are 56 million accounts following 8 or more accounts, 38 million following 16 or more and only 12 million following 64 people or more.

We would consider an account following 64 or more an active account, meaning that of the 175 million registered users, only 6.8% are legitimate accounts.

How much has been invested per active user?

Twitter has received $360 million in investment over the years and now has 12 million active users, so if we do a little math, the cost is $30 per head which is a far less appealing proposition than $2.05 per head with 175 million users. Bad news, investors.

Twitter’s value proposition

Recent studies show that 50% of all tweets are produced by less than 0.5% of Twitter users. Some would even argue that the 0.5% is in large part marketers and social media experts, not so much consumers looking to connect.

Facebook now sees over 600,000 visitors monthly from around the globe, half of which visit every single day.

If you’re good at math, you add 12 million legitimate users plus high volume by a low number of users plus Facebook’s superior numbers and your result might be that it’s time to jump off of the Twitter ship.

Although we wouldn’t go that far, we would remind the real estate world that cavorting with peers will close far fewer transactions than really digging deep into Twitter and connecting with locals who share your interests, otherwise time is better spent on Facebook or your traditional marketing efforts.

We know of a few agents whose entire referral base is from Twitter and that is great news, but for people short on time wondering why they haven’t hit a homerun on Twitter yet, it’s because there are NOT 175 million users, there are NOT more than 0.5% of the users even tweeting.

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  1. Mexican From Mars

    April 6, 2011 at 11:29 am

    not so sure about the scam of the century part, as we have a couple of multi-billion dollar wars that we’re in debt for, but i see what you’re saying.

  2. Indianapolis Homes

    April 6, 2011 at 2:43 pm

    I am one of those who actually loves Twitter and will not be jumping ship. Great resource to get my daily Indianapolis real estate news.

  3. Kelly Leeson

    April 6, 2011 at 8:41 pm

    Have to agree with you about connecting with your target audience through twitter or even facebook.
    Both need to be used right and it is difficult to find among the 175m registered accounts the kind of people you need to connect with.

  4. MH for Movoto

    April 7, 2011 at 3:00 pm

    @Mexican from Mars – HA. You’re quite right.

    While I agree that Twitter has been absurdly over-hyped (it’s not really that interesting, or practical for real people in real life), I wouldn’t call this a “scam”. For one thing, they’re a corporation, a corporations stretch the truth to make themselves look good. It’s so common these days that it’s almost not offensive anymore. For another thing, Twitter CAN still be very useful to those tiny elitist pockets of consistent tweeters – maybe even more so than we thought? Maybe a smaller audience allows a certain focus?

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Social Media

Reactions to Twitter Blue from real subscribers, p.s. its not worth it

(SOCIAL MEDIA) Twitter’s paid subscription service, Twitter Blue, gives more control over tweets and custom UI, but subscriber reception has been lukewarm.



Twitter Blue Sign Up Page

Twitter Blue, a paid subscription service that gives users increased control over their tweets and the appearance of their interfaces, launched this summer. Subscriber reception has been lukewarm, foreshadowing some resistance to shifts away from advertising-based revenue models for social media platforms.

The allure of Twitter Blue isn’t immediately apparent; beyond a relatively low price tag and increased exclusivity on a platform that emphasizes individuality, the service doesn’t offer much to alter the Twitter experience. Twitter Blue’s main selling point – the ability to preview and alter tweets before sending them – may not be enough to convince users to shell out the requisite three dollars per month.

Other features include the option to change the theme color and icon appearances. Twitter Blue subscribers can also read some ad-supported news articles without having to view ads courtesy of Twitter’s acquisition of Scroll, a company that provides ad-free news browsing.

But even with this variety of small customization options and the promise of more to come, users are skeptical. Android Central’s Shruti Shekar is one such user, beginning her review with, “Right off the bat, this feature isn’t worth the money you’d be spending on it every month.”

Shekar posits that the majority of the features are wasted on long-term users. “I think a lot of my opinions come from a place of using Twitter for so long in a certain way that I’ve gotten used to it, and now I find it challenging to adapt to something that would theoretically make my life easier,” she explains.

One of those adaptations centers on Twitter Blue’s “Undo Tweet” feature – something that belies the notion of proofreading and using common sense before sending thoughts into the nether.

“For me, 95% of the time, I really do pay attention to my tweets before I send them out,” says Shekar.

Twitter Blue checking Tweets before sending.

Shekar does praise Twitter Blue’s “Reader Mode” feature that allows users to view threads as uninterrupted columns but argues that the feature would probably end up being underutilized despite being a cool concept.

The aforementioned color and theme customization was of little interest to Shekar. “I actually found it a bit challenging to get used to the other colors, not because they’re ugly, but again because I am just so used to the classic blue,” she says.

One problem here is that the options to change link and theme colors and put threads in reader mode seem more like accessibility features than premium content. Twitter might do well to make these available to all users, if for no other reason than to avoid criticism about locking quality of life updates behind a subscription paywall.

Shekar’s criticism hits on a crucial point for any social media company looking to emulate Twitter Blue’s subscription model: Even if the subscription price is low, companies have to be prepared to make actual meaningful changes to the user experience if they want satisfied subscribers. That includes building in options that don’t fundamentally alter the basic aspects (or appearance) of the platform.

For more on Twitter Blue, check out their blog post on it here.

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Social Media

Instagram flaunts new features, including a decked out desktop experience  

(SOCIAL MEDIA) It’s been a time of exciting product and feature announcements for Instagram with additions of Collabs, fundraisers, and desktop posts on deck



Instagram displayed on a desktop

It’s been a time of exciting product and feature announcements for Instagram on both mobile and desktop.

Collabs Feature

“Collabs” allows up to 2 accounts to co-author a post or Reel, both sharing joint ownership of what is ultimately published. The post or Reel will show up equally on both users’ feeds with the same amount of engagement numbers, but combined, including comments, view numbers, and like counts. This is initiated through the tagging screen and the invited account will have to accept the offer before the collab can be complete.

Examples of adding a co-author in Instagram Collabs feature

Fundraiser & Reel Features

Instagram was quick to jump on the short-form content trends taking the social media world by storm. With the rise of TikTok, the Insta platform that was originally focused on static photos added Reels, along the same wavelength of short 15, 30, or 60-second videos, though the competitor has now expanded with the option of 3 minutes. Even so, Instagram is taking the time to improve music-related features within the Reels section of the app, adding “Superbeat” and “Dynamic.” The first adds effects to the video matching the beat of the chosen song, while the latter offers unique and interesting ways to display the song’s lyrics on screen. In addition, they are beginning to test the option to run fundraisers on a post by clicking the + button in the top right corner of the interface.

Examples of Dynamic for Reels feature

 Desktop Feature

FINALLY! Instagram is now realizing just how many users truly enjoy the desktop experience. If one were to compare the platform on the mobile app vs. desktop, they would see the slew of differences between the two with the desktop interface looking like the 1st year Instagram was even introduced. Functionality is no comparison; they only just added the ability to DM on desktop last year. As one can see, there is an extremely limited experience on desktop, but Instagram is now rolling out the ability for users to post from their browsers. Catch us enjoying posts on the big screen!

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Social Media

Truth Social: Trump’s long-standing battle against Big Tech backfires

(SOCIAL MEDIA) Truth Social is an example of how a new platform, though necessary to keep competition alive, can prove to be fallible before it succeeds.



Man holding iPhone with Truth Social app download page up, as well as the stock market and Trump in the background on computer screens.

Former President Donald J. Trump announced a new social media platform, dubbed “Truth Social” last week. The platform has since been the recipient of cyber attacks by hacker collective Anonymous and the Software Freedom Conservancy has accused the Trump Media and Technology Group of violating the terms of their software agreement.

The circumstances plaguing Truth Social provide a small (if nuanced) look into the rigors of creating and sustaining new social media platforms in the modern-day. While expanding the number of social media platforms available creates more competition, this platform, in particular, raises some questions about the wisdom of investing in a service that creates an ideological echo chamber, as well as demonstrating that not just anyone can run a social media site.

There’s no denying that this new entry into the world of social media is off to a rocky start. Cyberattacks just hours after Truth Social’s test run left the site in disarray, with fake user accounts for Mike Pence, Steve Bannon, and Donald Trump appearing at various stages of the launch. Truth Social’s hosts eventually took it offline, and the sign-up process is halted for the time being.

Woman holding iPhone showing Truth Social's feed.

Truth Social also has some interesting rules regarding user interactions on their platform, including a non-disparagement clause and the assertion that users can be sued for the content they post, Time reports.

“In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including without limitation pursuing civil, criminal, and injunctive redress,” says one section of the Truth Social terms of use.

This clause is in stark contrast to the ethos behind Truth Social – a platform that, according to the press release, was “founded with a mission to give a voice to all” and “stand up to the tyranny of Big Tech.”

The disparity in messaging versus reality is an understandable mistake, as much of Trump’s mindset was most likely impacted by criticism levied against him on mainstream social media when he had his accounts – and anyone in the same position might reasonably make the same call. However, restricting users to agree with one set political ideology is a perilous precedent to set. Echo chambers aren’t particularly conducive to longevity.

iPhone showing Trump's suspended Twitter account.

The Trump Media and Technology Group also violated the terms of their open-source software of choice when they uploaded the pilot version of Truth Social. According to the licensing agreement associated with Mastodon – the software company TMTG used – users must have access to the source code for the product in question (in this case, Truth Social).

Since the initial users of Truth Social did not receive that access, the social media platform is at risk of permanently losing its rights to the code.

While some of these pitfalls feel proprietary to Trump insofar as his high-profile battle against social media is concerned, the truth is that any development of new social media entries will be messy and fraught with obstacles. Truth Social is just one example of how a new platform – something that is absolutely necessary to keep competition alive – can prove to be publicly fallible far before it ever succeeds.

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