Connect with us

Social Media

Twitter has 175M users? The scam of the century

Published

on

Follower counts

In a meeting the other day, someone spoke up and said “yeah, but that guy’s big time, he is all over Twitter! His blog says he has thousands of followers.” We found the person on Twitter and found 1,415 followers which is technically more than a thousand, but less than two thousand. Our first thought was “what a liar” followed by “well maybe he only connects with people he knows in real life” followed by “who cares? The numbers are bunk anyway, half of those are bots.”

So we set out to discover the difference between a user and an active user and what we learned will shock you.

Twitter claims 175 million users

Twitter’s about page claims 175 million registered users. We thought that was a clever way of not claiming legitimacy of users- they’re technically not lying that 175 million accounts exist, but an account is not the same as a user. Period. We questioned how many are actually using Twitter? How many are not just parked handles?

According to a Business Insider report, they engineered a code that would analyze Twitter users’ followers and following stats.

The results were shocking. There were 119 million Twitter accounts following one or more other accounts and 85 million accounts with one or more followers. That’s it.

So of the 175 million “registered” users Twitter attempts to impress the public and investors with, there are 56 million accounts following zero other users and 90 million with zero followers.

The report also revealed that there are 56 million accounts following 8 or more accounts, 38 million following 16 or more and only 12 million following 64 people or more.

We would consider an account following 64 or more an active account, meaning that of the 175 million registered users, only 6.8% are legitimate accounts.

How much has been invested per active user?

Twitter has received $360 million in investment over the years and now has 12 million active users, so if we do a little math, the cost is $30 per head which is a far less appealing proposition than $2.05 per head with 175 million users. Bad news, investors.

Twitter’s value proposition

Recent studies show that 50% of all tweets are produced by less than 0.5% of Twitter users. Some would even argue that the 0.5% is in large part marketers and social media experts, not so much consumers looking to connect.

Facebook now sees over 600,000 visitors monthly from around the globe, half of which visit every single day.

If you’re good at math, you add 12 million legitimate users plus high volume by a low number of users plus Facebook’s superior numbers and your result might be that it’s time to jump off of the Twitter ship.

Although we wouldn’t go that far, we would remind the real estate world that cavorting with peers will close far fewer transactions than really digging deep into Twitter and connecting with locals who share your interests, otherwise time is better spent on Facebook or your traditional marketing efforts.

We know of a few agents whose entire referral base is from Twitter and that is great news, but for people short on time wondering why they haven’t hit a homerun on Twitter yet, it’s because there are NOT 175 million users, there are NOT more than 0.5% of the users even tweeting.

Continue Reading
Advertisement
15 Comments

15 Comments

  1. Mexican From Mars

    April 6, 2011 at 11:29 am

    not so sure about the scam of the century part, as we have a couple of multi-billion dollar wars that we’re in debt for, but i see what you’re saying.

  2. Indianapolis Homes

    April 6, 2011 at 2:43 pm

    I am one of those who actually loves Twitter and will not be jumping ship. Great resource to get my daily Indianapolis real estate news.

  3. Kelly Leeson

    April 6, 2011 at 8:41 pm

    Have to agree with you about connecting with your target audience through twitter or even facebook.
    Both need to be used right and it is difficult to find among the 175m registered accounts the kind of people you need to connect with.

  4. MH for Movoto

    April 7, 2011 at 3:00 pm

    @Mexican from Mars – HA. You’re quite right.

    While I agree that Twitter has been absurdly over-hyped (it’s not really that interesting, or practical for real people in real life), I wouldn’t call this a “scam”. For one thing, they’re a corporation, a corporations stretch the truth to make themselves look good. It’s so common these days that it’s almost not offensive anymore. For another thing, Twitter CAN still be very useful to those tiny elitist pockets of consistent tweeters – maybe even more so than we thought? Maybe a smaller audience allows a certain focus?

Leave a Reply

Your email address will not be published.

Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.

Published

on

Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

Continue Reading

Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.

Published

on

Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?

Wrong.

Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

Continue Reading

Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.

Published

on

social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to data.ai, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!