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Twitter is for Losers!



Got your attention? 

Before you kill the messenger, please note:  I didn’t say it!!

This was a comment from an individual (dubbed “Stu”) at the last company with whom I was employed.   I found that interesting, as a big part of the business incorporates social.  And, I Tweet, so I took it a bit personally.

WTH did you say?

How did I respond?  Two ways:  First, verbally.  As polite, and as office-PC as I could muster, though the look on my face may have given me away.  It started with:  So is Guy Kawasaki a loser?

Dialog ensues

“Brandie – Guy is too important to waste his time on that – he’s got people do it for him”, then some other thoughts and opinions on people using Twitter, blah de blah de blah.  Even though I was armed with data and statistics, Stu was standing firm on his opinion of Twitter and I wasn’t going to fight for that hill.  (By the way, the second response was snarky, yet I managed to keep in my head.  I’ll forgo sharing it.) 

I’m on point here

Once the snarky voice in my head quieted, I started down a different path:  Stu represents a viable customer for the business and fits my demographic perfectly (~ 40, high income earner, real estate enthusiast, avid RE investor, etc.) and probably has a like circle of friends.  I needed to know how to reach that group, so I asked about the social networking activities in which he and his circle of friends participate.  “Golf”.    As for his online networking?  “LinkedIn.  All the time.”

I checked LinkedIn – not a super user.  In fact, hardly a user at all.  Interesting how differently people define “using” social media and networking sites.  Neither is wrong, opinions are subjective, right?  I could only conclude that despite his definition of utilizing social networking, not only is Stu is not web savvy, but his use of social media is all but non-existent!  (Not to mention his opinion of social media leads me to believe he, and others like him, will be very late adopters – if ever.)

ISO non adopters

I don’t want to leave money on the table!  I needed a strategy to run in parallel to social media to find people that fit my desired demographic profile, are not SM enthusiasts nor internet savvy (though they believe themselves to be both) then get them to engage online.  (Right about now, I’ll bet you’re thinking “wow, you corporate marketing types get to do all the fun stuff!” Oh, yeah.  It’s a party)

You are ahead of the curve!

Believe it or not, we really are just at the beginning of Social Media wave.  In years to come, it will morph – probably into being the norm, as I’m sure we will see integration with television and other mediums – but for now it’s just beginning.  It’s only been in recent years that the web has become the #1 starting-point for homebuyers.  By web, that means sites like and other mass listing sites.     

That said, your potential clients may not be throwing sheep on Facebook or on LinkedIn looking for business opportunities.  So, some of your social marketing efforts may need to be (gasp) in person.  Yes, it takes time to build these personal relationships.  But, the upside is you will do it among people with whom you share a common interest and perhaps even have some fun!


p.s.  Surprisingly, Stu is now on Twitter.  He has 1 follower, is following 12 people and has yet to update. 


photo credit

Brandie is an unapologetically candid marketing professional who was recently mentioned on BusinessWeek as a Top Young Female Entrepreneur. She recently co-founded consulting firm MarketingTBD. She's held senior level positions with GE and Fidelity, as well as with entrepreneurial start-ups. Raised by a real estate Broker, Brandie is passionate about real estate and is an avid investor. Follow her on Twitter.

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  1. Audrey

    March 19, 2009 at 8:40 am

    For me, I love Twitter for so many reasons, but I balance it with YEO and IRL too. Personally, I don’t think you can market to the public only online, or only in person the old fashion way. The new successful folks will be the ones that have a good balance between both worlds.

  2. Ken Montville - The MD Suburbs of DC

    March 19, 2009 at 2:11 pm

    Gee. I’m not sure what to say. I’ve only been on Twitter a couple of weeks and the only people who find me to follow,and, thus, have me follow back are other real estate professionals, people who want me to sign up for a free MacBook Air (tons of those).

    Plus, it’s really hasn’t been a “conversation” for me. I reply to people and they rarely reply back. I ask questions on Twitter and the questions rarely get responses.

    So, I’m still in the newbie stage of “I don’t get it.”

  3. Kevin Kirkpatrick

    March 20, 2009 at 3:01 am

    This is the feeling I’ve had for some time. The great thing about social media and technology is that it has made the telephone and incredibly powerful tool.

  4. Jim Gatos

    March 20, 2009 at 6:37 am

    I don’t get it too… I have many more people following me than I follow.. I don’t like to “follow” people… I am NOT into the “stalking” stuff..

    Maybe Twitter really is for losers… like “get a life” losers.. LOL.. Who knows? We’ll see…

  5. Matthew Rathbun

    March 20, 2009 at 12:45 pm

    Brandi, its better than people who don’t get it, don’t try it.

    I say “nay” to the “nay-sayers” and let them keep doing what they are doing elsewhere.

    I’ve stopped trying to convince people to use tools that are available.

  6. Kathy Stilwell

    March 20, 2009 at 5:27 pm

    I think we are early adopters of twitter and other Social Media tools.It is still foreign territory to many, but also believe as Brandi states, it is just the tip of the iceberg.
    I sell real estate in downtown Vancouver B.C. and have had referrals come to me through twitter.
    I have made many new contacts that I would have never met, had it not been for twitter. I find it a very useful tool, personally and professionally.
    Thanks Brandi great piece.

  7. Joe

    March 20, 2009 at 10:27 pm

    There are many avenues to connect, generate leads or build your business. Twitter is just one of them. It’s difficult to keep up with all the different options, so you just have to choose your weapon. Just whatever you choose, stick to it and learn how to do it well. This should pay off for you in the end.

  8. Brandie Young

    March 21, 2009 at 9:21 am

    Audrey – That’s what my friend Ginny Cain calls 360 degree marketing. Go get them!

    Ken – Thanks for chiming in. It can be tricky, starting off on Twitter. Other real estate folks are finding and following probably because you have something else in common. Personally, I enjoy it and love the interaction. That said, it may not be for everyone.

    Kevin – Great point! Think how a handwritten note would go over …

    Jim – people probably follow you because you have interesting things to say. I find it fun to interact in 140 characters…

    Matthew – I hear you. Sometimes it’s just not worth fighting for that hill!

    Kathy – Great to hear you’ve had referrals via Twitter. I enjoy it as well. Have been able to expand my circle and meet some very interesting people in real life.

    Joe – sage advice. Thanks!

  9. Jim Gatos

    March 22, 2009 at 7:54 pm

    So far most of the advocates (not all, most), of the “social media advocates for real estate have been the folks who sell something to the real estate community, not the real estate agents themselves.. LOL…

    That’s why THEY “get” it…

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Business Marketing

“House has spark” – burning up the MLS with typos and other bloopers



The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from all over the U.S., so no one is safe from the eyes of  the Blooper Scooper. Check out these blunders:

Do You Smell Smoke?

“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)

“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?) 

“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)

“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)

“Mush added to this house” (Was that the overflow from between your ears?)

I Think I See Flames

“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)

“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)

“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)

“Separate pod to build GH” (That should please my pea-sized buyers.)

“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)

Still Smoldering…

“Ideal for gusts” (That’s great…if you want to live in a wind sock.)

“Impaccably detailed” (Incredibly challenged)

“Stylish pewder room” (Try burning a match.)

“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)

Nothing But Embers (This Week’s Fave):

“From a bygone error” (You have just written your own epitaph.)



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Business Marketing

“New bd pans inc” – Making a Splash on the MLS



I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS.  It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:

Booze ‘N’ Fools

“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)

“Grab now use imagination” (That’s what Arnold said to his housekeeper.)

“House has new edition” (Agent lacks erudition.)

“Babblying broke runs in back” (Bumbling buffoon runs amuck.)

“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)

Puff ‘N’ Stuff

“Near Sacramento airpot” (I believe his name is Jerry Brown.)

“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)

“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)

“We can sake your home” (Can I get fried rice with my sake?)

Proof or Goof

“Nice streem” (Said Grandma to Grandpa after his diaper  exploded.)

“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)

“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)

“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)

“Drawing for plasma” (Is this a blood-bank?)

And This Week’s Winner Is:

“Good school in areola” (Thanks for keeping me abreast of things.)


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My secret office organization tip – Sharpies and tape

If you’re still practicing to be OCD, here is a secret I don’t typically share with anyone, but I’m willing to share with you today…



Keeping organized

I used to be obsessed with the P-touch machine. I labeled everything. Drawers, shelves, folders, canisters, and anything that I could think of putting a label on.

But the label makers weren’t as pretty as my own handwriting and didn’t come in every color a Sharpie does, so I got the brilliant idea one day to write in light blue sharpie in my beautiful handwriting on clear tape, placed neatly on the shelves in the pantry. Visitors thought I had written on the cabinets, “what if you have to move things?” they asked. “It’s just tape, look!” I said as if I was performing a complicated magic trick.

Not just shelves!

It’s great to use this tip on files and folders so you can reuse them (especially if you have custom files or designer files), on drawers at the bottom of each section where pens and tape goes, and especially in the break room.

No more label maker, no more refill cartridges and no more mess, especially someone else’s mess! Trust me, this is an OCD person’s dream organizing tip!

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