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Vote For Your Business This November

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OMG McCain just ate an apple!

I can’t quite believe that in a couple of months it will all be over, this Presidential race seems to have dragged on forever. It has been impossible to escape from, whether it’s the TV, newspapers or radio…and this is in little old England for goodness sake! I can’t actually fathom how you folks in the glorious US of A are coping with the incessant coverage. Sarah Palin just changed her hairstyle, **STOP THE PRESS**, Obama bent down to tie his shoe! The Presidential race is the greatest show on earth and the internet is definitely helping the whole world to be its stage.

Granted, it’s pretty darn important

Let me make clear that I do not underestimate the importance of the role of American President. I mean gosh, you get that really cool plane for a start. But I think the excitement and anticipation that comes with the build-up to election day can lead to many a professional faux pas.

Politics in Britain is very different, we don’t have two polar opposite parties to choose from. Realistically, it’s not a great deal that differentiates our two main players. Different personalities, different ideas on tax and the NHS, but nothing radically different. In the US on the other hand, there’s a very clear choice that has to be made.

Aren’t elections supposed to be anonymous?

But one thing that has shocked me about the US election is how passionately people publicly air their political views. We just don’t do that here, well not on such a prolific scale anyway. The sheer brilliance of democracy is that all adults get one vote to do what the bloody hell they like with, in perfect anonymity. I wouldn’t feel comfortable waxing lyrical about my political views, because I don’t really want to offend anyone (unless of course you have a strange beard and I am mocking you for the purpose of the best video blog ever, in which case…prepare to be offended). And it’s not just that I don’t want to offend people, I don’t want people to judge me by what is a very personal decision.

Do I know who you’re voting for?

It has amazed me to see the number of real estate bloggers that really slur the opposition’s candidate and lay all their political views on the line, or should that be the timeline? Twitter has been the worst place for watching RE pro after RE pro make super clear their views. It staggers me that I know some real estate agents’ views on sensitive topics such as abortion.

Maybe I’m just being prude, I am British after all, but I just don’t think the internet is the place to discuss politics. Not when you’re blogging/tweeting/whatevering under your professional identity anyway.

It’s definitely super for potential clients to see a human side of you, and nothing is more boring than the person that only talks house price trends and what a bloomin good broker they are, but next time you’re tweeting about how dumb/stupid/lame you think presidential candidate X is, take 5 seconds to think about who might read it. Because if it’s that candidate’s biggest fan, I doubt they’ll be straight on the phone to work with you.

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21 Comments

21 Comments

  1. Elaine Hanson

    September 24, 2008 at 2:04 pm

    Putting my politics on the web is absolutely out of the question for me. I have my personal views and do NOT enjoy discussing politics. That is me. Some people just live for an intelligent political debate. That is them. Some people cannot discuss politics without disparaging others views, or worse, making personal attacks. That is appalling.

  2. @mikeneumann

    September 24, 2008 at 2:11 pm

    Poppy,

    I typically avoid politics in work scenarios – there are plenty of good issues to debate just within my little work world.

    The frustrating thing to me about this election is that most of the people (I did say _most_, not all << had to emphasize that because, well, you’ll see why here in a sec.) aren’t paying attention to the issues. They’re voting on “personality” and likability, as defined by our mainstream press. This all started back with the Kennedy/Nixon debate, btw.

    Our press likes to stir the mud, well, so does yours, but yours is funnier. Ours is, just, uh, completely biased for that other guy, except for one network – which gets castigated for calling both sides out on their B.S. I digress.

    The last three elections have been a statistical dead heat. Reason? The candidates are more alike than they are different. That, and America is fully of wishy-washy feel-good Oprahfied Afternoon TV-watching Gimmies. Hi Mom.

    This election is darn important. We’re truly at a precipice between full-blown Socialism, and only partial Nanny-state. You “RE people” ought to pay close attention. If you want things to really sink, just hire that guy who wants the Govt. to totally take over mortgages, investments, and watch – soon, credit card debt.

    My $0.02, er, pesos, for you in Miami.

    — Mike (sure to be feelin’ the love)

  3. Todd Carpenter

    September 24, 2008 at 2:41 pm

    From time to time, I make a decision on whether or not I’m going to let a car merge into traffic based on the bumper stickers on the back of their car. Imagine how much scrutiny I would put into paying someone 6% of the sales price on my home.

    The thing is, I don’t care if someone has an opposing view, it’s when they feel they have to wear that view as a badge of honor that gets me. I think you’re right Poppy. Just because we have the right to free speech, doesn’t always mean it’s a good idea to use it.

  4. Bob

    September 24, 2008 at 2:43 pm

    I’m not one to back away from a debate, but I limit myself to those issues where facts exists. That pretty much takes politics off the table for me.

  5. Steve Simon

    September 24, 2008 at 2:50 pm

    You will not win in the long run if you do make it a practice (discussing politics).
    Why? Well you will instantly cut your spheres of influence by half. Whether you meant to or not. The discussion of Religion and or Politics raises the blood pressure to almost the identically dangerous levels. Soon you are surrounded only by those of a like mind; but even that doesn’t last. Those with the same main mindset can be broken down into subsets or factions of the main sector and you begin to again cut the pie in half (or worse).
    I know it’s not a good idea, and every time I break my own rules about having forceful discussions on the subject matter,I get punished 🙂

  6. Thomas Johnson

    September 24, 2008 at 3:41 pm

    I am happy to do business with the 50% of the folks that one of these politico real estate bloggers just pissed off!

  7. Vicki Moore

    September 24, 2008 at 4:08 pm

    My mother always told me politics and religion – both no-no topics. Did I listen to my mother? Wth for? Watching the RNC the other night my friend got so angry she got up and left my house – while her comment “Have an open mind” rang in my ears. It’s funny today. We both laugh about it – thank goodness. I do have an open mind. That’s why I’m watching the dang thing. If I had made up my mind, I would have been watching something on HGTV.

    I want to understand the positions, issues and who the heck the man is. I will be really pissed if I have to listen to another leader of this nation say, “I did not have sexual relations with that woman…”

  8. Missy Caulk

    September 24, 2008 at 5:57 pm

    “Twitter has been the worst place for watching RE pro after RE pro make super clear their views.” yea it was bugging me so I had to stop following some of the more blatant ones. Oh well, it only comes around every 4 years.

  9. Mark Eibner

    September 24, 2008 at 8:16 pm

    we’re at it again Vote For Your Business This November: Get out of the feed reader and .. https://tinyurl.com/3m4bna

  10. Bill Lublin

    September 24, 2008 at 6:52 pm

    Poppy; Managing the flood of online information that we want to share is a huge issue that isn’t limited to politics, but your point is well made. We talk about “joining the conversation” when we talk about social media, so you would think we would remember the old recommendation that you don’t talk about religion or politics in polite company.

    Its no different when its a virtual conversation-

    😉

  11. Paula Henry

    September 24, 2008 at 8:29 pm

    Poopy – Politics rarley mixes with anything, except maybe a few beers and a bar brawl. Many are jsut too opinionated to hear an opposing point of view.

  12. Mack

    September 24, 2008 at 8:30 pm

    Poppy, if you think the election process seems to go on forever you are right. For about a year and a half we basically can’t turn on the radio or TV with out some thing being discussed about one of the candidates. Now that the election is getting closer the ads are so frequent I can’t imagine how much money is being spent. Vicki Moore hit the nail on the head – Religion and Politics are off the table for my blog and client conversations. I’m Mack Perry and I approved this message.

  13. ines

    September 24, 2008 at 8:47 pm

    Poppy, I’m known to put myself out there – but there is no room for politics in Real Estate (IMHO) – it’s too controversial and personally, I can do without it. I avoid politics and religion and know many don’t agree with me, but it’s my thing.

  14. ines

    September 24, 2008 at 8:48 pm

    Oh, I forgot – it’s nice to get the point of view from someone from the UK – (I have the S. American perspective and the Spaniard one)

  15. Jay Thompson

    September 24, 2008 at 11:36 pm

    Excellent points Poppy. I’ve attempted to steer clear of politics on my blog (aside from the occasional “informational only” posts about ballot propositions and presenting both sides of issues of local interest).

    I did have a serious backslide during one of the party’s conventions while watching the candidates acceptance speech while Twittering. That was a mistake that I won’t repeat.

    I was even torn about whether to place a “Support Our Troops” ribbon on my Jeep. I’m sure it annoys some, but oh well — it’s staying there. One nutjob gave me an earful about it at a gas station. I wouldn’t want her for a client anyway.eve

  16. Lisa Sanderson

    September 25, 2008 at 5:14 am

    Poppy: How many times does your name ‘accidentally’ get spelled ‘Poopy’? How do you feel about that? LOL

    Seriously, I am glad you brought this up and I am even more glad to hear that the politics-on-the-sleeve thing annoys other people as well. I have been thinking about un-following a couple because I am so tired of seeing it in my feed. I barely watch tv anymore because I just can’t stomach the spin, so why do I want to hear these regurgitated arguments in twitter?

    One last thing, @mikeneumann…leave Oprah out of this. She is one of the few positive voices out there and we all would do well to have more of the ‘wishy washy feel good’ stuff playing over and over in our brains instead of the crap that tries to overtake our minds.The world would truly be a better place.

  17. Matt Stigliano

    September 25, 2008 at 10:57 am

    But one thing that has shocked me about the US election is how passionately people publicly air their political views.

    Poppy – You have to remember that this is the same country that when our children go missing or our family is murdered, we jump on the television to give interviews in seconds flat. My wife, being English, is always amazed by that. I never noticed it so much, until we were married, but it is a bit twisted at times. In America we love to be on TV (ever seen the kids that hang out behind a reporter giving a live report?). It just seems like something that’s embedded in us. And the same goes for politics. We love to know people are listening to us.

    Me, I keep it to myself. I have strong opinions, but am always listening to both sides of the argument no matter what the topic. Sometimes I learn something and find myself reconsidering my position. That’s what adaptability and change are all about.

    I agree with the idea of politics being a bit much for some public forums, but then again, I’ve actually seen a few business cards here in San Antonio that proudly declare their religion in real estate…which shocks me just as much.

  18. Eric Bouler

    September 25, 2008 at 11:15 am

    50 % are for your canidate and 50% are more than likely against your canidate. If I had a political blog that would be different. I do talk issues that may have things to do with politics and each side has its pros and cons.

    Much better to talk about politics face to face. Then its better to review one issue at a time because there are always 2 sides and nationally we see very little facts and lots of fiction.

  19. Teresa Boardman

    September 25, 2008 at 1:15 pm

    I don’t talk about politics anywhere on the internet. I don’t mention religion either., and you just explained why for me. thanks

  20. Brad Coy

    September 27, 2008 at 4:17 am

    What Todd, Thomas, and Teresa said 🙂

    And just for the asking. Could somebody from across the pond come over and teach our politicians a thing or two about keeping their religious views and rhetoric private?

  21. Poppy Dinsey

    November 4, 2009 at 12:02 am

    I wrote this post on politcal views and tweet streams over a year ago, but I still agree with it https://bit.ly/5o8ei.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.

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Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.

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Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?

Wrong.

Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.

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social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to data.ai, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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