Please welcome Agent Genius’ newest writer, Rob McCance from Atlanta. Rob is an interesting guy- he wasn’t born with a real estate license, instead he studied electrical engineering at USF and did enterprise level software sales prior to engaging in real estate where he founded the Georgia Realty Group and now balances that career with web development and lead management. Rob will be writing about his passion of lead management and website design and use, so stay tuned.
I know what you are thinking: your site has been out there on “The Internets” for years, doing nothing. Every month you pay to host it, you pay for the IDX search and you pay for the edits. You spend countless hours trying to SEO it and attract people to your killer Blog. And all for what, usually almost nothing tangible.
Your site needs to generate some real leads.
I don’t know about you, but the purpose of my website is to generate leads. That’s it. Sure I offer up a lot of helpful information and I sure hope my visitors find that useful, but I really want them to sign in and become a client! After all, I’m not some public service .org site here, I’ve got two mini-me’s to feed.
Ok then, how do we get-‘er-done? Well, why not just create 10,000 one-way incoming links to your site, each link anchor text optimized for your keywords. And while you’re at it, optimize your home page for the same key word and viola; you might make it to page one of Google for that one key word. Yeah, just go ahead do that.
Alright – forget that for now, that will take forever, and that might not even work.
The solution: AdWords.
Here’s the deal: you should think of AdWords as just another cost of doing business. Temporarily stop hatin’ on AdWords. The key to AdWords is putting in some real work correctly setting it all up; the campaigns, ads and landing pages.
If you get it right, here’s what AdWords can do for you: Every single day, 24/7, it can screen a huge number of internet searchers for you and send them to your site, looking for exactly what you are offering. It can turn a mediocre dead useless web site into a lead machine, and I should know.
Hey Google, screen these 174,464 searchers for me this month.
There are four levels of screening that occur when you have a well designed AdWords campaign along with specific landing pages:
Screen #1 – Searchers go to Google looking for terms related to Real Estate in your market.
Screen #2 – One of your ads displays, if that looks on target, searchers click to your landing page.
Screen #3 – Now on your landing page, searchers ask, “is this really what I am looking for?”
Screen #4 – If so, searchers enter your IDX and hopefully register with real data.
Now, after FOUR screens, you are on your way to having a bona fide lead. If the first two screens fail, you pay nothing. Sweet!
How about 2-10 leads per day from your now dormant web site?
Now you are probably saying, “yeah but, I’ll seriously pay for these leads..” All I can say is wrong. If I can obtain 2-10 leads per day in the ultra-competitive Atlanta Real Estate market and spend less than $200/mo doing it, this can be repeated in your market, probably for less.
In my next post, I’ll show you how this is done. In the mean time, start opening your minds about AdWords because for now, until I get my 10,000 one-way incoming links, that’s the only way my site is going to be producing any leads, as brutal as that is…