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Yelp adds delivery, and soon: appointments, buy buttons

Yelp has announced new features that make the site more robust and a potentially useful tool for businesses looking to better serve consumers.

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Yelp launches Platform, becomes 150% more useful

Online review site, Yelp has announced today the launch of “Platform” wherein users can actually transact on Yelp, opening a whole new world to businesses who have or will become reliant upon the site for referrals, adding a layer of usefulness to Yelp which will attract the favor and attention of the business world.

Yelp CEO Jeremy Stoppelman said, “We’ll be rolling out Yelp Platform category by category, beginning today with food delivery and pickup. Starting now, people can order food directly from a select number of restaurants supported by delivery.com and Eat24, like NYC’s Harry’s Italian Pizza Bar and Layaly Mediterranean Grill in SF. Eventually, consumers will be able to order whatever meal they’re craving for delivery or pickup at thousands of local restaurants across the US, directly from those businesses’ Yelp listings.”

But wait, there’s more

Additionally, the company will be adding categories to Platform like salons, doctors, spas and the like, allowing consumers to make appointments directly through Yelp, announcing they will eventually allow users to purchase services directly through the site just as you would order food.

These services will be available on any screen that you use Yelp today, whether you’re on iOS, mobile web or desktop (and coming soon for Android).

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Stoppelman stated, “We know people want an easy, streamlined consumer experience, and Yelp Platform is the next step in directly connecting users with millions of great local businesses.”

For businesses ignoring the relevance or usefulness of Yelp should pay attention, perk up, and consider how appointment booking, delivery, or eventually direct sales could play into their brand strategy. A growing number of consumers are now accustomed to using the site as a means of validating or invalidating their purchase decisions, so monitoring and taking advantage of your business’ listing is advisable for many industries.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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